United States 2026 · Parties and candidates · Senate, New Mexico
Ben Lujan
Result: Won · 63.2% Unofficial count as of 6 November 2026.
Ben Lujan’s FEC committees ran 15 paid political ads on Facebook and Instagram from 1 page between 2 May 2026 and 23 October 2026. Meta reports $59.6–71.9K of spend. That makes Ben Lujan the 146th largest spender of the 1181 federal candidates with ads. Running for Senate, New Mexico. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
15
ads on 1 page
$65.7K
reported spend, range $59.6–71.9K
100%
of spend on federal races
$3.7K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$65.7K
15 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Ben Ray Luján · $65.7K
- Federal races
- 100%
- Median spend per ad
- $3.7K
- Attack ads, of text ads
- 50%
On Google and YouTubeSearch · YouTube · Display
$190–230.1K
7 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 3.2×
- Formats
- 5 video · 2 text
- Impressions
- 10.6M–12M
- Targeting declared
- no age or gender
- States named
- New Mexico
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| People for Ben | 7 | 5 video · 2 text | NM | 1 May | 3 Nov | $190–230.1K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 2 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Republicans$1.7K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 4.6%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| PEOPLE FOR BEN C00443689 | 15 | $65.7K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
This content was removed because it didn't follow our Advertising Standards.
2 May 2026 · Ben Ray Luján · $3.5–4K · 200K+ impressions · Ad Library
Update from Washington: I voted NO on more funding for ICE and CBP. I voted NO on more weapons for Netanyahu. I voted YES to putting a stop to Trump’s illegal war in Iran. Republicans killed every bill to lower costs and end the violence. They chose high costs, war, and chaos over their constituents.
2 May 2026 · Ben Ray Luján · $1.5–2K · 100K+ impressions · Attack · Ad Library
Water is life. Thank you to all of the acequia parciantes for preserving this way of life and protecting our natural resources. It’s been my privilege to educate people in Washington about acequias and fight for their inclusion in federal legislation.
2 May 2026 · Ben Ray Luján · $1–1.5K · 70K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Ben Ray Luján | 15 | $65.7K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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