United States 2026 / By state / Mississippi
Mississippi · Midterm elections · 3 November 2026
Who paid to reach Mississippi voters
The Democratic side outspent the Republican side in Mississippi, $526.3K to $105.1K. The costliest race: U.S. Senate, at $535.7K. Cindy Hyde-Smith was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Colom vs Hyde-Smith
$535.7K · 369 ads · 22 pages
- Scott Colom$171.4K own
- Cindy Hyde-Smith$40.7K own
- Outside groups and others$323.5K
Largest pages
- Scott Colom For Senate$171.4K
- American Bridge 21st Century$98.8K
- Working America$73.9K
Governor
$4K · 12 ads · 3 pages
Largest pages
U.S. House
House · 4 districts
$69.1K · 231 ads · 5 pages
- MS-3 · Michael Guest$17.2K
- MS-4 · Jeffrey Hulum III$12.3K
- MS-1 · John Kelly$2.7K
- 1 other district, and ads naming none$36.9K
Other statewide offices
$12.8K · 87 ads · 12 pages
Largest pages
State legislature
$14.5K · 51 ads · 19 pages
Largest pages
Local races
$71.7K · 791 ads · 75 pages
Largest pages
U.S. House, district by district
4 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| MS-3 | Michael Guest | Michael Guest R 57.6% | Michael Guest | 8 | $17.2K | |
| MS-4 | Jeffrey Hulum III, Walter Ezell | Mike Ezell R 61.1% | Jeffrey Hulum III for Congress | 153 | $12.3K | |
| MS-1 | John Kelly | Trent Kelly R 58.3% | Trent Kelly | 16 | $2.7K | |
| MS-2 | Bennie Thompson D 67.6% | Elect Bennie Foster MS U.S. Congress | 2 | $399 | ||
| District not named | BVM Action PAC | 52 | $36.5K |
Who paid
The pages that spent the most on Mississippi’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Scott Colom For Senate | Dem. | Senate | 106 | $171.4K | 48% |
| 2 | BVM Action PACPaid for by Black Voters Matter Action PAC | Dem. | Senate | 13 | $99.1K | 0.0% |
| 3 | American Bridge 21st CenturyPaid for by AB PAC | Dem. | Senate | 27 | $98.8K | 70% |
| 4 | Working America | Dem. | Senate | 114 | $76K | 68% |
| 5 | Government That Works PAC | Dem. | Senate | 93 | $49K | 65% |
| 6 | Cindy Hyde-SmithPaid for by Cindy Hyde Smith for US Senate | Rep. | Senate | 9 | $40.7K | 50% |
| 7 | Michael GuestPaid for by FRIENDS OF MICHAEL GUEST | Rep. | House MS-3 | 8 | $17.2K | 0.0% |
| 8 | Carter Smith for Circuit Court Judge, Madison & Rankin Counties | None | Local | 215 | $11.9K | 0.0% |
| 9 | Representative Lee YanceyPaid for by Friends of Lee Yancey | Rep. | Legislature | 10 | $8.6K | 0.0% |
| 10 | Sarah Butler for Circuit Judge Madison & Rankin CountiesPaid for by Friends of Sarah Butler | None | Local | 64 | $7K | 0.0% |
| 11 | Lynn Fitch for Mississippi | Rep. | Governor | 17 | $6.3K | 0.0% |
| 12 | Gwen Agho for Hinds County District AttorneyPaid for by Committee to Elect Gwen Agho | None | Local | 113 | $5.9K | 2.8% |
| 13 | Conservative Leaders of America | Rep. | Senate | 1 | $5.5K | |
| 14 | Fight Corruption MississippiPaid for by BLACK VOTERS MATTER Action PAC | Dem. | Senate | 2 | $5.5K | |
| 15 | Punchbowl News | Dem. | Senate | 1 | $4.7K | |
| 16 | Jeffrey Hulum III for CongressPaid for by JEFFREY HULUM III FOR CONGRESS | Dem. | House MS-4 | 87 | $4.6K | 6.9% |
| 17 | Elect Scott Gilbert, Circuit Judge Madison & Rankin Counties | None | Local | 22 | $4.4K | 0.0% |
| 18 | Mike EzellPaid for by Committee to Elect Mike Ezell | Rep. | House MS-4 | 3 | $4K | |
| 19 | Haley Necaise Broom for Chancery Court Judge | None | Local | 8 | $4K | 0.0% |
| 20 | Realtors for Cindy Hyde-SmithPaid for by National Association of REALTORS® | Rep. | Senate | 6 | $3.9K | |
| 21 | My Take MississippiPaid for by Mississippi Speaks | Dem. | Senate | 1 | $3.7K | |
| 22 | Sean TindellPaid for by Committee to Elect Sean J. Tindell | Rep. | Other statewide | 27 | $3.3K | 0.0% |
| 23 | New Deal For AllPaid for by New Deal for All, Inc. | Dem. | Senate | 6 | $3.3K | 50% |
| 24 | Carl4CongressPaid for by CARL FOR CONGRESS | None | House MS-4 | 55 | $3.2K | 27% |
| 25 | Seal for Sheriff Paid for by Friends for Seal for Sheriff | None | Local | 47 | $3K | 0.0% |
Every page with ads about Mississippi, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Cindy Hyde-Smith | $138.8K | Democratic side |
| Hyde-Smith | $59.8K | Democratic side |
| Cindy Hyde Smith | $54.7K | Democratic side |
| Scott Colom | $7.5K | Republican side |
| Democrats | $5.5K | Republican side |
| Cindy High Prices | $3.6K | Democratic side |
| John Young | $1.8K | Republican side |
| Mississippi lawmakers | $1.7K | No side |
Google and YouTube
Google’s register holds 269 election ads from 27 verified advertisers aimed at Mississippi alone since 4 May 2026, worth $1.8–2.2M by Google’s ranges, and 753 more named the state among others. Democratic committees and their allies bought the most.
269
Google ads aimed at Mississippi alone
$1.8–2.2M
spent, by Google’s ranges
27
verified advertisers
72 / 28
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| AB PAC | Dem. | 45 | $290.4–357K |
| WINSENATE | Dem. | 16 | $278.5–334K |
| GOVERNMENT THAT WORKS PAC | Dem. | 50 | $189.4–245.6K |
| SLF PAC | Rep. | 4 | $182–208K |
| CINDY HYDE-SMITH FOR US SENATE | Rep. | 21 | $134.5–163K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.