United States 2026 · Data
Every political advertiser
The 24,034 Facebook and Instagram pages that ran a domestic political ad paid in dollars from 4 May 2026, from Meta’s archive as pulled on 4 November 2026. Every page links to its own Vipima page, with its weekly spend, tone and costliest ads, and from there to Meta’s Ad Library; a party’s or candidate’s page links to that party or candidate.
Download every row as CSV · Browse by state on the map
Filtered to Iowa
353 pages · $10.9M on Iowa races
Dem. 65% · Rep. 31% · no side 3.8%
129 pages · 5,142 ads · $2.1M
| # | Page | Type | Side | Race | Result | Ads | Spend | In IA | Impressions | Attack | Last ad |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Rob Sand for Iowa | Candidate | Dem. | Governor, IA | 2,069 | $1.1M | $1.1M | ~40.5M | 25% | 26 Oct | |
| 2 | Iowa UpdatesPaid for by Rob Sand for Iowa | Candidate | Dem. | Governor, IA | 20 | $303.3K | $303.3K | ~7.1M | 100% | 24 Oct | |
| 3 | Bird for Iowa | Candidate | Rep. | Other statewide, IA | 476 | $101.6K | $101.6K | ~10.2M | 46% | 26 Oct | |
| 4 | Chris Jones for Iowa Secretary of Agriculture | Candidate | Dem. | Other statewide, IA | 143 | $64.3K | $64.3K | ~6.3M | 26% | 26 Oct | |
| 5 | Liberal Nate WillemsPaid for by Bird for Iowa | Candidate | Rep. | Other statewide, IA | 109 | $29.9K | $29.9K | ~3.7M | 100% | 26 Oct | |
| 6 | Zach Lahn for GovernorPaid for by Lahn For Governor | Candidate | None | Governor, IA | 81 | $27.4K | $27.1K | ~3.1M | 0.0% | 26 Oct | |
| 7 | Taylor Wettach for Iowa | Candidate | Dem. | Other statewide, IA | 9 | $25K | $25K | ~2.7M | 0.0% | 16 Oct | |
| 8 | Roby Smith for IowaPaid for by Smith For Treasurer | Candidate | Rep. | Other statewide, IA | 7 | $16.9K | $16.9K | ~1.9M | 29% | 22 Oct | |
| 9 | Mike Tupper for Iowa House | Candidate | Dem. | Legislature, IA | 36 | $14.6K | $14.6K | ~2.4M | 25% | 24 Oct | |
| 10 | Walton for Iowa | Candidate | None | Legislature, IA | 101 | $21.3K | $14.2K | ~2.7M | 35% | 26 Oct | |
| 11 | Amy Tagliareni for Iowa 42 | Candidate | Dem. | Legislature, IA | 8 | $13K | $13K | ~2.6M | 0.0% | 24 Oct | |
| 12 | Mohrfeld for Iowa's Future | Candidate | None | Legislature, IA | 198 | $15.4K | $12.8K | ~1M | 1.6% | 26 Oct | |
| 13 | Nate Willems for Attorney GeneralPaid for by Willems for Iowa | Candidate | Dem. | Other statewide, IA | 4 | $10.4K | $10.4K | ~247.5K | 5 Sep | ||
| 14 | Scott WebsterPaid for by Webster for Iowa | Candidate | Rep. | Legislature, IA | 33 | $10.1K | $10K | ~955K | 15% | 26 Oct | |
| 15 | State Rep. Heather MatsonPaid for by Matson for Iowa | Candidate | Dem. | Legislature, IA | 20 | $9.6K | $9.6K | ~2.4M | 0.0% | 26 Oct | |
| 16 | Kirkman for Iowa | Candidate | None | Legislature, IA | 54 | $10.6K | $9.6K | ~1.5M | 8.2% | 26 Oct | |
| 17 | Heather Sievers for Iowa | Candidate | Dem. | Legislature, IA | 19 | $9.3K | $9.3K | ~1.7M | 21% | 24 Oct | |
| 18 | Stutting for Iowa Senate | Candidate | None | Legislature, IA | 23 | $9.1K | $9.1K | ~803.5K | 17% | 26 Oct | |
| 19 | Jill4IowaPaid for by Jill Alesch For Iowa | Candidate | None | Legislature, IA | 20 | $10.2K | $8.8K | ~1.5M | 5.0% | 24 Oct | |
| 20 | Brad Magg for Iowa House | Candidate | None | Legislature, IA | 18 | $7.6K | $7.6K | ~962K | 0.0% | 24 Oct | |
| 21 | Steve King for SenatePaid for by Steve King for Senate 2026 | Candidate | Rep. | Legislature, IA | 3 | $9K | $7.2K | ~332.5K | 9 Jun | ||
| 22 | Sue Rieke Smith for HD26Paid for by Committee to Elect Sue Rieke Smith | Candidate | Dem. | Legislature, IA | 6 | $12.5K | $7.2K | ~725K | 50% | 29 Sep | |
| 23 | Paul Pate for IowaPaid for by Pate for Iowa | Candidate | Rep. | Other statewide, IA | 7 | $7.2K | $7.2K | ~403.6K | 0.0% | 8 Oct | |
| 24 | Chris Cournoyer for State AuditorPaid for by Cournoyer for Iowa | Candidate | Rep. | Other statewide, IA | 9 | $6.7K | $6.7K | ~970K | 11% | 13 Oct | |
| 25 | Mike Naig for Iowa Agriculture | Candidate | Rep. | Other statewide, IA | 25 | $6.6K | $6.6K | ~1.4M | 24% | 24 Oct | |
| 26 | John HollinrakePaid for by Hollinrake for Iowa | Candidate | Rep. | Legislature, IA | 30 | $6K | $6K | ~707.1K | 13% | 26 Oct | |
| 27 | Wes Enos for Iowa SenatePaid for by Neighbors for Enos | Candidate | None | Legislature, IA | 21 | $5.7K | $5.7K | ~533K | 0.0% | 26 Oct | |
| 28 | Kerry Gruenhagen for SenatePaid for by Kerry Gruenhagen for Iowa Senate | Candidate | None | Legislature, IA | 27 | $5.5K | $5.5K | ~698K | 0.0% | 26 Oct | |
| 29 | Zajicek for Iowa Senate | Candidate | Rep. | Legislature, IA | 22 | $5.4K | $5.4K | ~548K | 0.0% | 26 Oct | |
| 30 | Randy Meier For Iowa | Candidate | None | Legislature, IA | 17 | $7.7K | $5.3K | ~867.5K | 5.9% | 24 Oct | |
| 31 | Catelin DreyPaid for by Drey for Iowa | Candidate | Dem. | Legislature, IA | 31 | $6.6K | $5.3K | ~1.7M | 3.2% | 26 Oct | |
| 32 | Lynn Evans For IowaPaid for by K Lynn Evans Campaign Committee | Candidate | Rep. | Legislature, IA | 11 | $5K | $5K | ~241.6K | 0.0% | 13 Oct | |
| 33 | Randy FeenstraPaid for by Feenstra for Governor | Candidate | Rep. | Governor, IA | 7 | $4.8K | $4.8K | ~517.5K | 0.0% | 29 May | |
| 34 | Wagle for Iowa | Candidate | Dem. | Legislature, IA | 13 | $4.5K | $4.5K | ~1.2M | 23% | 23 Oct | |
| 35 | Representative Carter NordmanPaid for by Carter Nordman for Iowa | Candidate | Rep. | Legislature, IA | 45 | $4.5K | $4.5K | ~553.2K | 0.0% | 26 Oct | |
| 36 | Tony Thompson for Iowa | Candidate | None | Legislature, IA | 30 | $5.1K | $4.4K | ~920.8K | 3.8% | 23 Oct | |
| 37 | Tom O'Donnell for HD87 | Candidate | Dem. | Legislature, IA | 29 | $6.1K | $4.4K | ~564.5K | 6.9% | 26 Oct | |
| 38 | Mike Zimmer for Iowa | Candidate | None | Legislature, IA | 19 | $4.2K | $4.2K | ~903K | 0.0% | 26 Oct | |
| 39 | Leila for Iowa Paid for by Leila Staton for Iowa House | Candidate | None | Legislature, IA | 9 | $3.9K | $3.9K | ~213K | 22% | 23 Oct | |
| 40 | Maas for Iowa | Candidate | Rep. | Other statewide, IA | 11 | $3.9K | $3.9K | ~746.1K | 18% | 28 May | |
| 41 | Dan Gosa for Iowa | Candidate | Dem. | Legislature, IA | 9 | $6.7K | $3.7K | ~1.3M | 0.0% | 21 Oct | |
| 42 | Waugh for Iowa HousePaid for by Spencer Waugh for Iowa | Candidate | None | Legislature, IA | 16 | $3.6K | $3.6K | ~675.5K | 6.7% | 21 Oct | |
| 43 | Matt Robinson for Iowa | Candidate | None | Governor, IA | 11 | $6.7K | $3.5K | ~1.6M | 18% | 26 Oct | |
| 44 | Benjamin Schauer for Iowa | Candidate | Dem. | Legislature, IA | 4 | $3.4K | $3.4K | ~675K | 26 Oct | ||
| 45 | Samantha Fett, Iowa House of RepresentativesPaid for by Fett for Iowa State House | Candidate | Rep. | Legislature, IA | 35 | $3.2K | $3.2K | ~228.2K | 3.1% | 26 Oct | |
| 46 | Vote Ryan Weldon | Candidate | None | Legislature, IA | 4 | $3K | $3K | ~408K | 13 Oct | ||
| 47 | Case for Iowa Senate Paid for by Case for Iowa Senate | Candidate | None | Legislature, IA | 45 | $2.7K | $2.4K | ~238.3K | 6.3% | 23 Oct | |
| 48 | Mike Bousselot for Iowa SenatePaid for by BOUSSELOT FOR IOWA | Candidate | Rep. | Legislature, IA | 18 | $2.4K | $2.4K | ~185.7K | 0.0% | 2 Jun | |
| 49 | Mark Divitt for Iowa | Candidate | None | Legislature, IA | 50 | $2.8K | $2.3K | ~92.2K | 35% | 25 Oct | |
| 50 | Mecham For Iowa | Candidate | None | Legislature, IA | 11 | $2.2K | $2.2K | ~370.5K | 9.1% | 26 Oct | |
| 51 | State Representative Chad IngelsPaid for by Ingels for Iowa House | Candidate | Rep. | Legislature, IA | 14 | $2.2K | $2.2K | ~125.7K | 0.0% | 22 May | |
| 52 | Uhlenkamp for Senate | Candidate | None | Legislature, IA | 14 | $2.3K | $2.1K | ~153.5K | 38% | 21 Oct | |
| 53 | Mandy for Iowa | Candidate | None | Legislature, IA | 11 | $2.9K | $2K | ~695.5K | 0.0% | 21 Oct | |
| 54 | State Rep. Christian HermansonPaid for by Hermanson for Iowa | Candidate | Rep. | Legislature, IA | 6 | $1.9K | $1.9K | ~55K | 0.0% | 29 May | |
| 55 | Benjamin Larson for Iowa House District 19 | Candidate | None | Legislature, IA | 1 | $1.7K | $1.7K | ~375K | 20 Oct | ||
| 56 | Bob Henderson for HousePaid for by Henderson For House | Candidate | Rep. | Legislature, IA | 1 | $1.7K | $1.7K | ~42.5K | 24 Sep | ||
| 57 | Andrew Fitzgerald for Iowa | Candidate | Dem. | Legislature, IA | 3 | $1.8K | $1.7K | ~330K | 21 Oct | ||
| 58 | Representative Charles M. ThomsonPaid for by Charley Thomson for House | Candidate | Rep. | Legislature, IA | 15 | $2.6K | $1.7K | ~171.5K | 38% | 15 Oct | |
| 59 | Mike Frantz for Iowa State Senate | Candidate | None | Legislature, IA | 12 | $1.7K | $1.7K | ~425K | 0.0% | 17 Oct | |
| 60 | Shivers for Senate - Iowa District 11Paid for by Shivers for Senate | Candidate | None | Legislature, IA | 16 | $1.7K | $1.7K | ~185.3K | 0.0% | 1 Jun | |
| 61 | Jones for Iowa | Candidate | Rep. | Governor, IA | 9 | $1.5K | $1.5K | ~161.5K | 0.0% | 28 Sep | |
| 62 | Chris New for Iowa HousePaid for by New Way Forward Chris New for Iowa House % Christopher New | Candidate | None | Legislature, IA | 22 | $1.5K | $1.5K | ~114.9K | 25% | 27 Oct | |
| 63 | Vincent Collis For Iowa | Candidate | Dem. | Legislature, IA | 3 | $1.4K | $1.4K | ~152.5K | 26 Oct | ||
| 64 | Heather Stephenson for Iowa HousePaid for by Stephenson for Iowa | Candidate | Dem. | Legislature, IA | 4 | $1.4K | $1.4K | ~267.5K | 23 Oct | ||
| 65 | Sinikka Waugh For IowaPaid for by Sinikka Waugh for Iowa | Candidate | None | Legislature, IA | 6 | $1.4K | $1.4K | ~314.5K | 0.0% | 8 Oct | |
| 66 | Mohler for Iowa | Candidate | Dem. | Legislature, IA | 11 | $1.2K | $1.2K | ~139.6K | 55% | 18 Oct | |
| 67 | Adam SteenPaid for by Adam Steen for Iowa | Candidate | Rep. | Governor, IA | 5 | $1.3K | $1.2K | ~461K | 20% | 22 May | |
| 68 | Tom Wieck for Iowa Senate | Candidate | None | Legislature, IA | 6 | $1.2K | $1.2K | ~329.5K | 17% | 26 Oct | |
| 69 | Kris Williams for Iowa | Candidate | Dem. | Legislature, IA | 3 | $1K | $1K | ~102.5K | 26 Oct | ||
| 70 | Dave Redlawsk for the 23rd RDPaid for by COMMITTEE TO ELECT DAVID REDLAWSK | Candidate | Dem. | Legislature, DE | 66 | $3.4K | $1K | ~149.9K | 6.5% | 15 Sep | |
| 71 | Grace for Iowa | Candidate | Dem. | Legislature, IA | 4 | $998 | $998 | ~306.5K | 22 May | ||
| 72 | Cody Smith For Iowa HousePaid for by Cody Smith For Iowa | Candidate | None | Legislature, IA | 6 | $997 | $997 | ~173.5K | 0.0% | 26 May | |
| 73 | Mayor Curt Skoog for GovernorPaid for by Skoog for Governor | Candidate | Dem. | Governor, KS | 53 | $13.4K | $897 | ~1.4M | 5.9% | 3 Aug | |
| 74 | Representative Brooke BodenPaid for by Brooke Boden For Iowa House | Candidate | Rep. | Legislature, IA | 18 | $891 | $891 | ~66.2K | 0.0% | 26 Oct | |
| 75 | Jane Bloomingdale | Candidate | Rep. | State | 8 | $2.3K | $849 | ~124.5K | 0.0% | 2 Jun | |
| 76 | Prosch for Iowa SenatePaid for by Prosch for Iowa | Candidate | Rep. | Legislature, IA | 4 | $798 | $798 | ~72K | 26 Oct | ||
| 77 | India May for Iowa HousePaid for by May for Iowa | Candidate | Dem. | Legislature, IA | 4 | $698 | $698 | ~49K | 20 Oct | ||
| 78 | Shane Bellefy for Iowa District 3Paid for by Bellefy for Senate | Candidate | Rep. | Legislature, IA | 4 | $698 | $698 | ~143.5K | 29 May | ||
| 79 | Lucas Hewitt for Iowa HousePaid for by Hewitt for Iowa House | Candidate | None | Legislature, IA | 10 | $695 | $695 | ~36.7K | 10% | 6 Jun | |
| 80 | Lori Rook for State Senate | Candidate | Rep. | Legislature, VA | 76 | $21.9K | $649 | ~2.9M | 30% | 26 Oct | |
| 81 | Eric Armstrong for Iowa House District 20Paid for by Eric Armstrong Committee to Elect | Candidate | None | Legislature, IA | 13 | $644 | $644 | ~14K | 0.0% | 24 Aug | |
| 82 | Craven4changePaid for by The Committee to Elect Anne Craven | Candidate | Dem. | Legislature, IA | 2 | $599 | $599 | ~97.5K | 29 May | ||
| 83 | State Representative Tracy Ehlert | Candidate | Dem. | Legislature, IA | 4 | $598 | $598 | ~112K | 6 Oct | ||
| 84 | Aime For IowaPaid for by Elect Aime Wichtendahl for lowa House | Candidate | Dem. | Legislature, IA | 4 | $598 | $598 | ~145.5K | 23 Jul | ||
| 85 | Annette SweeneyPaid for by Annette Sweeney for Iowa | Candidate | Rep. | Legislature, IA | 4 | $598 | $598 | ~153.5K | 22 May | ||
| 86 | Tripp Narup for Iowa | Candidate | None | Legislature, IA | 14 | $893 | $595 | ~40.1K | 36% | 25 Oct | |
| 87 | Barclay Woerner for Iowa House | Candidate | Dem. | Legislature, IA | 7 | $547 | $547 | ~34.5K | 18 Oct | ||
| 88 | State Representative Kenan JudgePaid for by Kenan Judge for Iowans | Candidate | Dem. | Legislature, IA | 4 | $498 | $498 | ~124K | 27 Jul | ||
| 89 | Garmon for Iowa Senate | Candidate | None | Legislature, IA | 10 | $495 | $495 | ~4.9K | 0.0% | 19 May | |
| 90 | Brad Sherman For Iowa GovernorPaid for by Sherman for Freedom Committee | Candidate | None | Governor, IA | 1 | $450 | $450 | ~55K | 11 May | ||
| 91 | Hinnah for Iowa House - District 88 | Candidate | Dem. | Legislature, IA | 5 | $448 | $448 | ~23.5K | 20% | 31 May | |
| 92 | H4HIowaPaid for by Erin Helleso for Iowa House of Representatives | Candidate | None | Legislature, IA | 7 | $447 | $447 | ~69.1K | 20% | 31 May | |
| 93 | Blake Clyde for Iowa HousePaid for by Blake Clyde for Iowa | Candidate | None | Legislature, IA | 7 | $447 | $447 | ~25.6K | 29% | 27 May | |
| 94 | Jon Thorup for Iowa SenatePaid for by Thorup for Iowa | Candidate | Rep. | Legislature, IA | 9 | $446 | $446 | ~29.5K | 0.0% | 2 Jun | |
| 95 | Adam Peters for Iowa | Candidate | Dem. | Legislature, IA | 11 | $645 | $397 | ~43.6K | 0.0% | 2 Jun | |
| 96 | Wiezorek for IowaPaid for by CAROLYN WIEZOREK FOR IOWA | Candidate | Dem. | Legislature, IA | 12 | $594 | $396 | ~26.1K | 0.0% | 26 Oct | |
| 97 | Thaler Hefel For The 41stPaid for by THALER HEFEL FOR THE 41ST | Candidate | Dem. | Legislature, IA | 1 | $350 | $350 | ~47.5K | 6 Oct | ||
| 98 | Bruening For Iowa | Candidate | Dem. | Legislature, IA | 7 | $547 | $348 | ~32.5K | 100% | 26 Oct | |
| 99 | Dani Ollenburg for House | Candidate | None | Legislature, IA | 6 | $497 | $298 | ~30K | 100% | 30 May | |
| 100 | Steve Holt, Iowa House of Representatives | Candidate | Rep. | Legislature, IA | 6 | $297 | $297 | ~25K | 24 Oct | ||
| 101 | Adam Thimmesch for Iowa House District 68 | Candidate | Dem. | Legislature, IA | 6 | $297 | $297 | ~9.1K | 0.0% | 27 May | |
| 102 | Pat BoydPaid for by Boyd 2026 | Candidate | Dem. | Legislature, CT | 8 | $2.1K | $250 | ~102K | 0.0% | 25 Oct | |
| 103 | Brandon Strong for State RepresentativePaid for by Brandon Strong Committee to ELect | Candidate | None | Legislature, MI | 7 | $1.7K | $250 | ~370.5K | 0.0% | 28 Jul | |
| 104 | Ryan Kohl for District 4 HousePaid for by Kohl for District 4 | Candidate | None | Legislature, SD | 11 | $945 | $249 | ~174K | 0.0% | 20 Oct | |
| 105 | Representative Skyler WheelerPaid for by Skyler Jayson Wheeler | Candidate | Rep. | Legislature, IA | 3 | $249 | $249 | ~4.6K | 26 Oct | ||
| 106 | Mykala Voita District 21 Senate | Candidate | Rep. | State | 49 | $3K | $198 | ~259.9K | 0.0% | 28 May | |
| 107 | Henry Ingwersen for Senate District 32 | Candidate | Dem. | Legislature, ME | 6 | $2.7K | $150 | ~155.5K | 0.0% | 26 Oct | |
| 108 | Susan Geise for HD 17Paid for by Geise for HD 17 | Candidate | None | State | 6 | $2.7K | $150 | ~229K | 0.0% | 26 May | |
| 109 | Brett Barker for IowaPaid for by Barker for Iowa | Candidate | Rep. | Legislature, IA | 1 | $150 | $150 | ~6.5K | 20 Oct | ||
| 110 | Soko For IowaPaid for by Soko for Iowa | Candidate | None | Legislature, IA | 1 | $150 | $150 | ~9.5K | 16 Oct | ||
| 111 | Blaine Watkins for Iowa | Candidate | None | Legislature, IA | 4 | $198 | $149 | ~12K | 13 Oct | ||
| 112 | Bill Owen For Iowa HousePaid for by Carroll County, Iowa Democrats | Candidate | Dem. | Legislature, IA | 3 | $149 | $149 | ~14.5K | 26 Oct | ||
| 113 | Representative Bill GustoffPaid for by Gustoff for Iowa | Candidate | Rep. | Legislature, IA | 3 | $149 | $149 | ~11.5K | 13 Oct | ||
| 114 | Krish For SenatePaid for by Krish for Senate | Candidate | None | Legislature, MN | 48 | $4.6K | $99 | ~398.1K | 0.0% | 23 Oct | |
| 115 | Representative David Blom | Candidate | None | Legislature, IA | 4 | $198 | $99 | ~14K | 22 Oct | ||
| 116 | State Representative John H. Wills | Candidate | Rep. | Governor, IA | 3 | $149 | $99 | ~9.6K | 23 Oct | ||
| 117 | Representative Jason Gearhart | Candidate | Rep. | Legislature, IA | 2 | $99 | $99 | ~11K | 14 Oct | ||
| 118 | Mike Jones for Iowa | Candidate | Dem. | Legislature, IA | 2 | $99 | $99 | ~7K | 13 Jul | ||
| 119 | Shelly for IowaPaid for by MICHELLE SERVADIO ELIAS FOR IOWA SHELLY FOR IOWA | Candidate | Dem. | Legislature, IA | 2 | $99 | $99 | ~9K | 30 May | ||
| 120 | Pac'n Heat 2.0 | Candidate | Dem. | Legislature, SD | 252 | $17.3K | $50 | ~499.9K | 81% | 16 Oct | |
| 121 | Tanner Hesterberg for State RepresentativePaid for by Campaign Fund of Tanner Hesterberg | Candidate | Rep. | Legislature, KY | 52 | $4.1K | $50 | ~371.6K | 1.9% | 26 Oct | |
| 122 | Tamara Grove District 26 SenatorPaid for by Tamara Grove for District 26 | Candidate | None | Legislature, SD | 60 | $3.3K | $50 | ~123.4K | 27% | 1 Jun | |
| 123 | Representative Nicole Uhre-BalkPaid for by FRIENDS OF NICOLE UHRE-BALK | Candidate | Dem. | Legislature, SD | 18 | $1.1K | $50 | ~88K | 5.6% | 25 Oct | |
| 124 | Chris Kassin for HousePaid for by Friends of Chris Kassin | Candidate | None | Legislature, SD | 11 | $645 | $50 | ~71.5K | 0.0% | 15 Oct | |
| 125 | David Young | Candidate | Rep. | Governor, IA | 4 | $198 | $50 | ~7K | 20 Oct | ||
| 126 | Speaker Pat Grassley | Candidate | Rep. | Legislature, IA | 1 | $50 | $50 | ~549.5 | 10 Sep | ||
| 127 | Sliger for Iowa | Candidate | None | Legislature, IA | 1 | $50 | $50 | ~3.5K | 29 May | ||
| 128 | Mike Stevens for District 18 House | Candidate | Dem. | Legislature, IA | 1 | $50 | $50 | ~2.5K | 27 May | ||
| 129 | State Rep Ken Croken | Candidate | Dem. | Legislature, IA | 1 | $50 | $50 | ~549.5 | 6 May |
Spend and impressions are midpoints of Meta’s ranges, impressions capped at “1M+” per ad. Type, side and race come from a model reading each ad; a page shows the side and race most of its spend went to. Attack is the share of a page’s classified ads that attack a named opponent, shown from five ads. See the methodology.