United States 2026 / By state / New Jersey
New Jersey · Midterm elections · 3 November 2026
Who paid to reach New Jersey voters
The Democratic side outspent the Republican side in New Jersey, $1.5M to $522.9K. The costliest race: House, district not named, at $642.3K. Zack Mullock was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Booker vs Murphy
$154.3K · 425 ads · 13 pages
- Cory Booker$101.8K own
- Outside groups and others$52.5K
Largest pages
- Cory Booker$101.8K
- Dr. Adam Hamawy$25.1K
- Andy Kim for New Jersey$12.2K
Governor
$35.3K · 27 ads · 10 pages
Largest pages
- Dr. Adam Hamawy$16K
- Fortify New Jersey$12.5K
- Senate Republican Majority$3.3K
U.S. House
House · 12 districts
$1.4M · 1,962 ads · 43 pages
- NJ-2 · Jeff Van Drew$284.9K
- NJ-12 · Adam Hamawy$179K
- NJ-7 · Rebecca Bennett$130K
- 9 other districts, and ads naming none$847.4K
Other statewide offices
$347 · 7 ads · 2 pages
Largest pages
State legislature
$130.4K · 236 ads · 45 pages
Largest pages
- Darshana Patel$66.2K
- Senator Joe Cryan$9.2K
- New Jersey State AFL-CIO$7.9K
Ballot measures
$13K · 137 ads · 11 pages
Largest pages
Local races
$494.3K · 2,996 ads · 353 pages
Largest pages
U.S. House, district by district
12 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
Who paid
The pages that spent the most on New Jersey’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Dr. Adam HamawyPaid for by Hamawy For New Jersey Campaign Committee | Dem. | House NJ-12 | 182 | $243.7K | 20% |
| 2 | Van Drew for Congress | Rep. | House NJ-2 | 31 | $194.9K | 84% |
| 3 | Mussab AliPaid for by Ali for Congress | Dem. | House, district not named | 616 | $120K | 29% |
| 4 | Cory BookerPaid for by CORY BOOKER FOR SENATE | Dem. | Senate | 212 | $101.8K | 59% |
| 5 | Mullock for CongressPaid for by Mullock for Congress Inc | Dem. | House NJ-2 | 156 | $82K | 29% |
| 6 | House Majority PAC | Dem. | House, district not named | 8 | $75.4K | 100% |
| 7 | Tom KeanPaid for by NRCC | Rep. | House NJ-7 | 78 | $72.9K | 69% |
| 8 | Think Big PACPaid for by Think Big | Dem. | House, district not named | 26 | $68.7K | 0.0% |
| 9 | Rebecca Bennett for CongressPaid for by Rebecca Bennett For Congress | Dem. | House NJ-7 | 58 | $68.6K | |
| 10 | Darshana PatelPaid for by Patel for Assembly 2026 | Dem. | Legislature | 2 | $66.2K | |
| 11 | American Action Network | Rep. | House, district not named | 10 | $52.8K | 0.0% |
| 12 | Nellie PouPaid for by Nellie Pou for Congress | Dem. | House NJ-9 | 5 | $45.9K | 0.0% |
| 13 | Rob MenendezPaid for by Menendez for Congress | Dem. | House NJ-8 | 131 | $37.2K | 0.0% |
| 14 | Congressman Tom KeanPaid for by Office of Congressman Tom Kean, Jr. | Rep. | House, district not named | 2 | $33K | |
| 15 | Sujit Singh For CongressPaid for by SUJIT SINGH FOR CONGRESS | Dem. | House NJ-12 | 42 | $32.6K | 4.8% |
| 16 | Coalition for Progress | Dem. | House, district not named | 36 | $32K | 0.0% |
| 17 | Gloucester County Democratic Committee | Dem. | Local | 164 | $31.4K | 75% |
| 18 | American PrioritiesPaid for by AMERICAN PRIORITIES | Dem. | House, district not named | 41 | $28.3K | 0.0% |
| 19 | The American HorizonPaid for by DCCC | Dem. | House, district not named | 2 | $25K | |
| 20 | Michael P. McGuire for Congress NJ-03 Paid for by FRIENDS OF MICHAEL MCGUIRE | Rep. | House NJ-3 | 9 | $23.6K | 11% |
| 21 | Congresswoman Nellie Pou | Dem. | House, district not named | 1 | $22.5K | |
| 22 | Essex County Democratic Committee | Dem. | Local | 55 | $21K | 0.0% |
| 23 | Medicare for All | Dem. | House, district not named | 2 | $20K | |
| 24 | Garden State Forward | Dem. | Local | 29 | $20K | 0.0% |
| 25 | Middlesex County Democratic Organization | Dem. | Local | 14 | $19.8K | 0.0% |
Every page with ads about New Jersey, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Zack Mullock | $94.7K | Republican side |
| Tom Kean, Jr. | $85.9K | Democratic side |
| Mullock | $64.6K | Republican side |
| Rebecca Bennett | $51.2K | Republican side |
| Donald Trump | $30.4K | Democratic side |
| Tom Kean Jr. | $29.8K | Democratic side |
| AIPAC and the pro-Israel lobby | $21.7K | Democratic side |
| the politicians funding this | $21.5K | Democratic side |
Google and YouTube
Google’s register holds 668 election ads from 73 verified advertisers aimed at New Jersey alone since 4 May 2026, worth $4.8–5.9M by Google’s ranges, and 848 more named the state among others. Democratic committees and their allies bought the most.
668
Google ads aimed at New Jersey alone
$4.8–5.9M
spent, by Google’s ranges
73
verified advertisers
69 / 31
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| HMP | Dem. | 62 | $830.8K – $1M |
| KEAN FOR CONGRESS INC | Rep. | 56 | $323.5–398.2K |
| AMERICAN ACTION NETWORK INC | Rep. | 4 | $301–362K |
| REBECCA BENNETT FOR CONGRESS | Dem. | 22 | $286.5–357.5K |
| Strategic Solar Solutions Limited Liability Company | None | 69 | $275.4–330.9K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.