United States 2026 · Parties and candidates · House, New Jersey 7
Thomas Kean Jr.
Result: Lost · 41.3% Unofficial count as of 6 November 2026.
Thomas Kean Jr.’s FEC committees ran 43 paid political ads on Facebook and Instagram from 1 page between 26 August 2026 and 23 October 2026. Meta reports $33.3–42.8K of spend. That makes Thomas Kean Jr. the 221st largest spender of the 1181 federal candidates with ads. Running for House, New Jersey 7. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
43
ads on 1 page
$38K
reported spend, range $33.3–42.8K
100%
of spend on federal races
$650
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$38K
43 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Tom Kean · $38K
- Federal races
- 100%
- Median spend per ad
- $650
- Attack ads, of text ads
- 44%
On Google and YouTubeSearch · YouTube · Display
$323.5–398.2K
56 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 9.5×
- Formats
- 55 video · 1 text
- Impressions
- 11.5M–13.2M
- Targeting declared
- age on 55 ads · gender on 55 ads
- States named
- New Jersey
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| KEAN FOR CONGRESS INC | 56 | 55 video · 1 text | NJ | 2 Sep | 4 Nov | $323.5–398.2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 43 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Rebecca Bennett$13.7K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| KEAN FOR CONGRESS INC C00703058 | 43 | $38K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
GOVERNOR KEAN: I couldn’t be prouder of my son, Tom. He’s worked to protect Medicare and Medicaid for every New Jersey senior, child, and disabled person. And he’ll never stop fighting for, advocating for, and serving those in need. Watch our latest ad:
9 September 2026 · Tom Kean · $3.5–4K · 250K+ impressions · Promotional · Ad Library
Christina’s daughter needs 24-hour care. For years, insurance companies responded with denial after denial. While Christina fought for lifesaving care, Rebecca Bennett worked with healthcare companies accused of denying care and overbilling taxpayers. Bennett should be held accountable—NOT elected to Congress.
15 September 2026 · Tom Kean · $3–3.5K · 450K+ impressions · Attack · Ad Library
Tom Kean took on big insurance companies to get costs down. ✅ And he won’t stop until every family gets the care they need.
26 August 2026 · Tom Kean · $2.5–3K · 400K+ impressions · Promotional · Ad Library
Rebecca Bennett made MILLIONS working with healthcare companies that hurt patients. ⚠️ A woman died after being blinded in a hospital attack. ⚠️ Children were abused. Patients paid the price. Bennett got richer. New Jersey: Reject Rebecca Bennett on Nov. 3. ❌
23 October 2026 · Tom Kean · $2–2.5K · 175K+ impressions · Attack · Ad Library
NEW JERSEY! IT’S TIME TO VOTE! Do not leave NJ-07’s future to someone else. Show up. Vote Tom. Finish strong. 🗳️✅ FIND YOUR POLLING PLACE:
21 October 2026 · Tom Kean · $2–2.5K · 125K+ impressions · Promotional · Ad Library
NEW JERSEY: Tom Kean needs YOUR help to DEFEND NJ-07 and PROTECT our Republican Majority in Congress. VOTE EARLY! 🗳️
21 October 2026 · Tom Kean · $1–1.5K · 90K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Tom Kean | 43 | $38K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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