United States 2026 / By state / Louisiana
Louisiana · Midterm elections · 3 November 2026
Who paid to reach Louisiana voters
The Republican side outspent the Democratic side in Louisiana, $1.1M to $811.6K. The costliest race: U.S. Senate, at $683.8K. Mike Johnson was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Letlow vs Davis
$683.8K · 465 ads · 19 pages
- Jamie Davis$163.8K own
- Outside groups and others$520K
Largest pages
- John Neely Kennedy$238.8K
- Jamie Davis For Louisiana$163.8K
- Fleming for Louisiana$110.8K
Governor
John Kennedy
$36.3K · 70 ads · 8 pages
- John Kennedy$798 own
- Outside groups and others$35.5K
Largest pages
- ExxonMobil$31.7K
- Treg Taylor$2K
- John Neely Kennedy$798
U.S. House
House · 6 districts
$981.5K · 1,875 ads · 25 pages
- LA-4 · Conrad Cable$445.4K
- LA-6 · Blake Miguez$90.7K
- LA-5 · Stewart Cathey Jr.$34.5K
- 3 other districts, and ads naming none$410.9K
Other statewide offices
$124.4K · 268 ads · 28 pages
- John Fleming Jr.$5K own
- Outside groups and others$119.4K
Largest pages
- Stephanie Hilferty for PSC$23.7K
- Alliance for Affordable Energy$19.2K
- New Horizons PAC$17.2K
State legislature
$33.2K · 263 ads · 36 pages
- Anjanita Appeaning$1K own
- Outside groups and others$32.2K
Largest pages
Ballot measures
- Amendment 1 · Allow the surviving spouse of a disabled veteran to transfer the homestead property tax exemption one time to a new homesteadPassedYes 74.3% · No 25.7%
- Amendment 10 · Authorize a tax exemption for derelict or blighted property that has been rehabilitatedFailedYes 46.8% · No 53.2%
- Amendment 2 · Authorize taxing authorities to levy a millage at a rate above the rate set by the previous year's assessment of the maximum amount of taxable...FailedYes 42.0% · No 58.0%
- Amendment 3 · Prohibit post-conviction bail for a defendant who is convicted of an aggravated offense against a victim who is a minorPassedYes 67.8% · No 32.2%
- Amendment 4 · Change the gubernatorial term limit from two consecutive terms to a lifetime maximum of two termsPassedYes 55.9% · No 44.1%
- Amendment 5 · Remove the requirement that a state retirement system receiving nonrecurring state funds apply those funds to its oldest outstanding unfunded...FailedYes 37.6% · No 62.4%
- Amendment 6 · Authorize a property tax exemption up to $30,000 of assessed property value, increasing with age, from taxation for homeowners 65 and older who...PassedYes 63.6% · No 36.4%
- Amendment 7 · Authorize the use of public funds for the maintenance of drinking water utility services lines affected by hazardous materials on property owned...PassedYes 65.3% · No 34.7%
- Amendment 8 · Prohibit expropriation of property by foreign adversaries or agents of a foreign adversary, as defined by lawPassedYes 62.1% · No 37.9%
- Amendment 9 · Raise the income limit to qualify for the property tax special assessment level from $100,000 to $150,000PassedYes 58.2% · No 41.8%
$161.6K · 193 ads · 36 pages
Largest pages
Local races
$461K · 2,314 ads · 260 pages
Largest pages
U.S. House, district by district
6 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| LA-4 | Conrad Cable, Matthew Gromlich, James Johnson | Mike Johnson R 58.5% | Conrad 4 Congress | 482 | $445.4K | |
| LA-6 | Blake Miguez, Rick Edmonds, Lindsay Garcia | Not yet called · 99.0% in | Blake Miguez | 459 | $90.7K | |
| LA-5 | Stewart Cathey Jr., Michael Echols, Misti Cordell | Runoff | Stewart Cathey for Congress | 134 | $34.5K | |
| LA-1 | Steve Scalise R 60.7% | Elect Lauren Jewett | 5 | $8K | ||
| LA-2 | Troy Carter Sr. | Troy Carter D 79.9% | Congressman Troy A. Carter | 13 | $6.1K | |
| LA-3 | Clay Higgins | Clay Higgins R 55.0% | Captain Clay Higgins | 4 | $1.8K | |
| District not named | Elect Lauren Jewett | 778 | $395K |
Who paid
The pages that spent the most on Louisiana’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Conrad 4 CongressPaid for by Committee to Elect Conrad Cable | Dem. | House LA-4 | 321 | $411.7K | 97% |
| 2 | John Neely KennedyPaid for by John Kennedy for Us, Inc | Rep. | Senate | 141 | $239.6K | 49% |
| 3 | The Accountability ProjectPaid for by Accountability Project Inc. | Rep. | Senate | 181 | $164.6K | 39% |
| 4 | Jamie Davis For LouisianaPaid for by JAMIE DAVIS FOR U.S. SENATE | Dem. | Senate | 72 | $163.8K | 2.8% |
| 5 | Elect Lauren JewettPaid for by COMMITTEE TO ELECT LAUREN JEWETT | Dem. | House, district not named | 212 | $156.2K | 97% |
| 6 | Fleming for LouisianaPaid for by Fleming for Louisiana, Inc. | Rep. | Senate | 101 | $115.7K | 52% |
| 7 | Keep Louisiana AffordablePaid for by Keep Louisiana Affordable, Inc. | None | Ballot measure | 10 | $93.8K | 0.0% |
| 8 | Julia LetlowPaid for by Julia Letlow for Louisianna | Rep. | House, district not named | 18 | $55.2K | 22% |
| 9 | Save American FreedomPaid for by SAVE AMERICAN FREEDOM | Rep. | Senate | 13 | $50K | 0.0% |
| 10 | Blake MiguezPaid for by BLAKE MIGUEZ FOR LOUISIANA | Rep. | House LA-6 | 36 | $42.1K | 0.0% |
| 11 | Steve ScalisePaid for by Team Scalise | Rep. | House, district not named | 237 | $41.8K | 36% |
| 12 | Red Bayou PAC | Rep. | House, district not named | 16 | $33.5K | 67% |
| 13 | ExxonMobilPaid for by EXXON MOBIL CORPORATION | Rep. | Governor | 42 | $31.7K | 4.8% |
| 14 | Rick Edmonds for CongressPaid for by RICK FOR LOUISIANA | Rep. | House LA-6 | 143 | $26.8K | 11% |
| 15 | Red Stick Leaders for Students PACPaid for by Red Stick Leaders for Students Political Action Committee | None | Local | 20 | $26.3K | 0.0% |
| 16 | Brad Cascio for District Attorney | None | Local | 31 | $26.2K | 19% |
| 17 | Stephanie Hilferty for PSCPaid for by Stephanie Hilferty Campaign Committee, LLC | Rep. | Other statewide | 82 | $23.7K | 3.7% |
| 18 | Hodges for Sheriff | None | Local | 97 | $23.5K | 4.1% |
| 19 | Mayor Tom ArceneauxPaid for by Tom Arceneaux For Mayor | Rep. | Local | 25 | $20K | 0.0% |
| 20 | Alliance for Affordable Energy | None | Other statewide | 11 | $19.2K | 9.1% |
| 21 | New Horizons PACPaid for by New Horizons USA PAC | Rep. | Other statewide | 11 | $17.2K | 100% |
| 22 | Stewart Cathey for CongressPaid for by Cathey for Congress | Rep. | House LA-5 | 18 | $17.2K | 0.0% |
| 23 | Michele Moore Echols For JudgePaid for by Michele Moore Echols for Judge | Rep. | Local | 36 | $16.5K | 31% |
| 24 | Protect St. Tammany's FuturePaid for by PROTECT ST. TAMMANY'S FUTURE | None | Local | 11 | $16.5K | 0.0% |
| 25 | Protect Louisiana Values | None | Ballot measure | 13 | $15.2K | 0.0% |
Every page with ads about Louisiana, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Mike Johnson | $334.7K | Democratic side |
| Steve Scalise | $146.4K | Democratic side |
| the Looney Left and Chuck Schumer | $78.6K | Republican side |
| Mike Johnson and MAGA | $72.5K | Democratic side |
| Julia Letlow | $63.1K | Republican side |
| John Fleming | $60.7K | Republican side |
| John Young | $24.9K | Republican side |
| Liberal Letlow | $16.2K | Republican side |
Google and YouTube
Google’s register holds 323 election ads from 50 verified advertisers aimed at Louisiana alone since 4 May 2026, worth $1.5–1.8M by Google’s ranges, and 821 more named the state among others. Republican committees and their allies bought the most.
323
Google ads aimed at Louisiana alone
$1.5–1.8M
spent, by Google’s ranges
50
verified advertisers
2 / 98
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| Accountability Project Inc | Rep. | 31 | $281.2–340.7K |
| Club for Growth Action | Rep. | 17 | $240–294.5K |
| JULIA LETLOW FOR LOUISIANA | Rep. | 19 | $175.2–221.5K |
| LOUISIANA FREEDOM FUND | Rep. | 6 | $102.9–118.7K |
| MIKE JOHNSON FOR LOUISIANA | Rep. | 3 | $85–100K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.