United States 2026 / By state / Florida
Florida · Midterm elections · 3 November 2026
Who paid to reach Florida voters
The Democratic side outspent the Republican side in Florida, $6.4M to $4.5M. The costliest race: U.S. Senate, at $2.6M. Brian Mast was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Moody vs Nixon
$2.6M · 900 ads · 34 pages
- Angela Nixon$1.2M own
- Ashley Moody$592.7K own
- Outside groups and others$798.6K
Largest pages
- Angie Nixon for Florida$1.2M
- Ashley Moody$592.7K
- Alexander Vindman$586.2K
Governor
Donalds vs Jolly
$1.3M · 1,797 ads · 54 pages
Largest pages
- Byron Donalds$587.4K
- David Jolly$274.2K
- Florida Democratic Party$149.6K
U.S. House
House · 27 districts
$4.5M · 8,803 ads · 71 pages
- FL-21 · Brian Mast$579.5K
- FL-22 · Pia Dandiya$425.9K
- FL-25 · Jared Moskowitz$383.1K
- 24 other districts, and ads naming none$3.1M
Other statewide offices
$1M · 497 ads · 21 pages
- Angela Nixon$10.3K own
- Outside groups and others$997.7K
Largest pages
- Blaise Ingoglia$643.3K
- Wilton Simpson$252.8K
- Sierra Club Florida$22.5K
State legislature
$1.2M · 4,332 ads · 200 pages
- Angela Nixon$2.2K own
- Outside groups and others$1.2M
Largest pages
- Jason Brodeur$52.2K
- Lucia Baez-Geller$49.2K
- Nick DiCeglie$46.2K
Ballot measures
- Amendment 1 · Increase the amount of funds that may be retained in the budget stabilization fund from 10% to 25% of net general revenue among other changesFailedYes 40.9% · No 59.1%
- Amendment 2 · Exempt agricultural-related tangible personal property, such as farm equipment or tools, from property taxesFailedYes 58.2% · No 41.8%
- Amendment 3 · Increase the homestead tax exemption, decrease the cap on how much the assessed value of non-homestead properties can increase, and limit how...PassedYes 62.0% · No 38.0%
$2.1M · 1,595 ads · 101 pages
Largest pages
- Florida Sheriffs Association$713.1K
- Stop Unfair Tax Shifts Today$477.1K
- Vote Yes on 3$304.8K
Local races
$1.9M · 9,299 ads · 693 pages
Largest pages
U.S. House, district by district
27 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
Who paid
The pages that spent the most on Florida’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Angie Nixon for FloridaPaid for by Angie For Florida | Dem. | Senate | 448 | $1.2M | 21% |
| 2 | Florida Sheriffs Association | None | Ballot measure | 158 | $713.1K | 100% |
| 3 | Blaise IngogliaPaid for by Blaise Ingoglia for CFO | Rep. | Other statewide | 152 | $643.3K | 37% |
| 4 | Ashley MoodyPaid for by MOODY FOR FLORIDA | Rep. | Senate | 79 | $592.7K | 37% |
| 5 | Byron DonaldsPaid for by Friends of Byron Donalds PAC | Rep. | Governor | 101 | $587.4K | 17% |
| 6 | Alexander VindmanPaid for by Alex Vindman for Florida | Dem. | Senate | 84 | $586.2K | 10% |
| 7 | Bernard Taylor For Congress | Dem. | House FL-21 | 363 | $533.1K | 81% |
| 8 | Stop Unfair Tax Shifts Today | None | Ballot measure | 204 | $477.1K | 100% |
| 9 | Vote Yes on 3Paid for by Housing for Hometown Heroes | None | Ballot measure | 28 | $304.8K | 0.0% |
| 10 | David JollyPaid for by David Jolly for Governor | Dem. | Governor | 644 | $274.2K | 32% |
| 11 | Wilton SimpsonPaid for by Wilton Simpson, Republican, for Commissioner of Agriculture | Rep. | Other statewide | 96 | $259.7K | 0.0% |
| 12 | Oliver LarkinPaid for by OLIVER FOR CONGRESS | Dem. | House FL-25 | 379 | $223.2K | 85% |
| 13 | Michael CarbonaraPaid for by CARBONARA FOR CONGRESS | Rep. | House FL-22 | 655 | $213.9K | 0.4% |
| 14 | Eric Yonce for CongressPaid for by Eric Yonce for US House of Representatives | Dem. | House FL-6 | 458 | $206.3K | 97% |
| 15 | Pia Dandiya for Congress | Dem. | House FL-22 | 125 | $201K | 0.0% |
| 16 | Florida Democratic PartyPaid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDA | Dem. | Governor | 1,024 | $199.7K | 35% |
| 17 | Elijah ManleyPaid for by ELIJAH MANLEY FOR CONGRESS | Dem. | House FL-20 | 301 | $182.9K | 88% |
| 18 | Vote No On Amendment 3 | None | Ballot measure | 130 | $181.4K | 100% |
| 19 | Nicole Locklin for CongressPaid for by Friends of Nicole Locklin | Dem. | House FL-26 | 387 | $162.2K | 90% |
| 20 | LCV Victory FundPaid for by LCV VICTORY FUND | Dem. | House, district not named | 34 | $121.1K | 79% |
| 21 | Eliott Rodriguez for CongressPaid for by ELIOTT RODRIGUEZ FOR CONGRESS | Dem. | House FL-27 | 581 | $111.4K | 55% |
| 22 | Jared Moskowitz for Congress | Dem. | House FL-25 | 164 | $110.4K | 17% |
| 23 | The Fair Cost Project | Dem. | Legislature | 422 | $108.6K | 98% |
| 24 | Dan Franzese For CongressPaid for by DAN FRANZESE FOR CONGRESS | Rep. | House, district not named | 157 | $105.7K | 27% |
| 25 | Darren Soto for CongressPaid for by DARREN SOTO FOR CONGRESS | Dem. | House FL-9 | 260 | $102.2K | 0.0% |
Every page with ads about Florida, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Brian Mast | $362K | Democratic side |
| Randy Fine | $237.1K | Democratic side |
| Jared Moskowitz | $170K | Democratic side |
| Debbie Wasserman Schultz | $166.2K | Democratic side |
| David Jolly | $140.1K | Republican side |
| Annette Taddeo | $135.3K | Republican side |
| Ashley Moody and Ron DeSantis | $115K | Democratic side |
| Mike Beltran | $109.1K | Democratic side |
Google and YouTube
Google’s register holds 4,084 election ads from 307 verified advertisers aimed at Florida alone since 4 May 2026, worth $35.9–43.2M by Google’s ranges, and 1,061 more named the state among others. Republican committees and their allies bought the most.
4,084
Google ads aimed at Florida alone
$35.9–43.2M
spent, by Google’s ranges
307
verified advertisers
31 / 69
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| Byron Donalds | Rep. | 208 | $7.3–8.6M |
| Friends of Byron Donalds PAC | Rep. | 101 | $3.4–4M |
| HMP | Dem. | 83 | $2.4–2.8M |
| NO GOING BACK PAC INC. | Rep. | 91 | $1.3–1.6M |
| MAGA INC. | Rep. | 634 | $1.2–1.5M |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.