United States 2026 · Every advertiser

The Fair Cost Project

This page ran 485 paid political ads on Facebook and Instagram between 17 September 2026 and 9 October 2026. Meta reports $160.8–229.1K of spend, which makes it the 395th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

485

ads

$195K

reported spend, range $160.8–229.1K

18%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

5 Oct
 Spend still counting
2 Nov

Tone

Attack
98%
Promotional
0.2%
Informational
2.3%

Share of the 485 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • state leaders$32.8K
  • Republican Byron Donalds$13.2K
  • David Jolly$11.2K
  • Angie Nixon$8.9K
  • James Uthmeier$8.4K
  • Ashley Moody$7.6K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living
77%
Infrastructure & energy
59%
Agriculture & food
44%
Corruption & governance
16%
Health
9.3%

Spend by race: Federal 18%, State 38%, No specific race 44%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Thirty years ago, Floridians told Tallahassee to make polluters pay to repair the damage they caused to the Everglades. Yet state leaders have allowed them to cover only a fraction of restoration costs. Tell Tallahassee to make polluters pay their fair share!

    6 October 2026 · The Fair Cost Project · $30–35K · 400K+ impressions · Attack · Ad Library

  • Floridians said Everglades polluters, not taxpayers, should cover the cost of cleaning up their mess. Last year, polluters covered just 8% of costs. Taxpayers and other public funds covered the rest. Tell Tallahassee to shift the burden from taxpayers to polluters!

    28 September 2026 · The Fair Cost Project · $25–30K · 400K+ impressions · Informational · Ad Library

  • Florida voters were clear: polluters should pay to clean up the pollution they create. Nearly 70% approved that principle in the Constitution. Today, EAA landowners pay just 8% of the cleanup bill while taxpayers and other public funding sources cover 92%. Ask Democrat David Jolly: where do they stand on polluter pays for Florida?

    28 September 2026 · The Fair Cost Project · $9–10K · 90K+ impressions · Attack · Ad Library

  • Tallahassee is about to give the sugar industry a huge tax break while it continues to make Florida less healthy. Tell state leaders to hold harmful corporations accountable instead of padding their profit margin.

    6 October 2026 · The Fair Cost Project · $7–8K · 70K+ impressions · Attack · Ad Library

  • Florida voters were clear: polluters should pay to clean up the pollution they create. Nearly 70% approved that principle in the Constitution. Today, EAA landowners pay just 8% of the cleanup bill while taxpayers and other public funding sources cover 92%. Ask Republican Byron Donalds: where do they stand on polluter pays for Florida?

    28 September 2026 · The Fair Cost Project · $7–8K · 80K+ impressions · Attack · Ad Library

  • Sugar companies and other polluters paid about $10.6 million toward a $131.3 million Everglades cleanup bill. Taxpayers and other public funding sources covered the other 92%. That is the deal today. Put Republican James Uthmeier on the record in Florida: should polluters pay the majority of cleanup costs?

    28 September 2026 · The Fair Cost Project · $7–8K · 50K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

The Fair Cost Project: political ads on Facebook and Instagram before the 2026 US midterms · Vipima