United States 2026 / By state / Alabama
Alabama · Midterm elections · 3 November 2026
Who paid to reach Alabama voters
The Republican side outspent the Democratic side in Alabama, $1.1M to $421.8K. The costliest race: U.S. Senate, at $654.1K. Doug Jones was the most-attacked name in the state.
Ads delivered from 4 May 2026 to 4 November 2026 · Results: unofficial count as of 6 November 2026
The races
Each race links to its candidates’ pages, with the unofficial count above its spend. Spend counts every ad about the race, the candidates’ own and outside groups’.
Democratic sideRepublican sideNo side (white figures)
U.S. Senate
Moore vs Wess
$654.1K · 1,638 ads · 26 pages
- Felix Moore$60K own
- Everett Wess$198 own
- Outside groups and others$593.8K
Largest pages
- Doug for Alabama$148.7K
- Defend American Jobs$123.8K
- Meet Doug Jones$108.4K
Governor
Tuberville vs Jones
$149.6K · 216 ads · 33 pages
Largest pages
- Tommy Tuberville$65.1K
- Doug for Alabama$19.1K
- Alabama News Break$14.9K
U.S. House
House · 7 districts
$231.9K · 555 ads · 19 pages
- AL-7 · Ammie Akin$32.8K
- AL-3 · Michael Rogers$27.2K
- AL-5 · Dale Strong$27.1K
- 4 other districts, and ads naming none$144.9K
Other statewide offices
$246.4K · 297 ads · 33 pages
Largest pages
State legislature
$390K · 1,225 ads · 117 pages
Largest pages
Ballot measures
- Amendment 1 · Require the office of lieutenant governor to be filled by election if a vacancy occurs more than 60 days before the next general electionPassedYes 65.4% · No 34.6%
- Amendment 2 · Establish a process for consolidating two or more county school districtsPassedYes 50.9% · No 49.1%
- Amendment 3 · Require public schools to conduct the pledge of allegiance each day, and allow student-led prayer to be conductedPassedYes 62.6% · No 37.4%
- Amendment 4 · Require all public schools to broadcast or arrange for the performance of the first stanza of the Star-Spangled Banner at least once per weekPassedYes 58.5% · No 41.5%
$2.2K · 9 ads · 6 pages
Largest pages
Local races
$164.1K · 765 ads · 127 pages
Largest pages
U.S. House, district by district
7 districts with ads. A district is placed only when the ad names it, or the candidate’s FEC record does.
| District | Candidates with ads | Result | Largest page | Ads | Spend | Side |
|---|---|---|---|---|---|---|
| AL-7 | Ammie Akin, Terri Sewell | Terri Sewell D 69.4% | Ammie Akin for Congress | 110 | $32.8K | |
| AL-3 | Michael Rogers, Victor McInnis | Mike Rogers R 64.0% | Realtors for Mike Rogers | 57 | $27.2K | |
| AL-5 | Dale Strong, Andrew Sneed | Dale Strong R 53.2% | Dale Strong for Congress | 49 | $27.1K | |
| AL-2 | Shomari Figures | Shomari Figures D 53.8% | Figures for Congress | 133 | $25.9K | |
| AL-1 | Jerry Carl Jr. | Jerry Carl R 59.1% | Jerry Carl For Congress | 7 | $8.6K | |
| AL-4 | Robert Aderholt | Robert Aderholt R 74.9% | Robert Aderholt for Congress | 29 | $4.9K | |
| AL-6 | Maurice Mercer | Gary Palmer R 57.5% | Gary Palmer for Alabama | 12 | $2.1K | |
| District not named | American Opportunity PAC | 158 | $103.3K |
Who paid
The pages that spent the most on Alabama’s races; spend here is what each page spent in this state.
| # | Advertiser | Side | Race | Ads | Spend | Attack |
|---|---|---|---|---|---|---|
| 1 | Doug for AlabamaPaid for by Doug For Alabama | Dem. | Senate | 434 | $167.8K | 46% |
| 2 | Defend American JobsPaid for by Defend American Jobs. Not authorized by any candidate or candidate’s committee. | Rep. | Senate | 10 | $123.8K | 0.0% |
| 3 | Meet Doug JonesPaid for by ALABAMA REPUBLICAN PARTY | Rep. | Senate | 198 | $108.9K | 96% |
| 4 | Jared Hudson for AlabamaPaid for by Hudson for Alabama | Rep. | Senate | 599 | $79.1K | 20% |
| 5 | Tommy TubervillePaid for by TUBERVILLE FOR GOVERNOR INC | Rep. | Governor | 26 | $65.1K | 23% |
| 6 | Barry Moore Republican for U.S. SenatePaid for by Barry Moore For U.S. Senate | Rep. | Senate | 213 | $60K | 0.0% |
| 7 | American Conservatives Fund Paid for by AMERICAN CONSERVATIVE FUND. NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE’S COMMITTEE. | Rep. | Legislature | 145 | $59.7K | 12% |
| 8 | Alabama Republican PartyPaid for by ALABAMA REPUBLICAN PARTY | Rep. | Senate | 188 | $52.7K | 83% |
| 9 | John Wahl for Lieutenant GovernorPaid for by JOHN WAHL FOR ALABAMA | Rep. | Other statewide | 36 | $51.7K | 5.6% |
| 10 | New Southern MajorityPaid for by New Southern Majority IE PAC | Dem. | Senate | 9 | $51.5K | 100% |
| 11 | Steve MarshallPaid for by Steve Marshall For Alabama | Rep. | Other statewide | 7 | $44.6K | 0.0% |
| 12 | Frances Holk-Jones for State Representative District 95Paid for by Frances Holk-Jones Campaign | Rep. | Legislature | 33 | $29.8K | 9.1% |
| 13 | Jared Sluss For State Senate District 7Paid for by Jared For Alabama | Dem. | Legislature | 98 | $29.7K | 12% |
| 14 | American Opportunity PACPaid for by American Opportunity PAC. Not authorized by any candidate or candidate’s committee. | None | House, district not named | 30 | $27.8K | 6.7% |
| 15 | Christina Woerner McInnis for Alabama AG CommissionerPaid for by McInnis for Alabama | Rep. | Other statewide | 16 | $21.4K | 0.0% |
| 16 | Realtors for Mike RogersPaid for by National Association of REALTORS® | Rep. | House AL-3 | 5 | $21K | |
| 17 | Re-Elect Jimmie StephensPaid for by Friends of Jimmie Stephens | Rep. | Local | 100 | $19.9K | 0.0% |
| 18 | Free Enterprise Alliance | Rep. | House, district not named | 2 | $19.7K | |
| 19 | Ammie Akin for CongressPaid for by Akin for Congress | Rep. | House AL-7 | 105 | $17.5K | 5.7% |
| 20 | My Cullman Television | None | Senate | 11 | $17.2K | 9.1% |
| 21 | John Roberts for State Senate | None | Legislature | 16 | $17.1K | 0.0% |
| 22 | Working America | Dem. | House, district not named | 47 | $17.1K | 38% |
| 23 | Young Boozer for TreasurerPaid for by Committee to elect Young Boozer, INC. | Rep. | Other statewide | 11 | $17K | 0.0% |
| 24 | Walker For AlabamaPaid for by Walker for Alabama | Rep. | Governor | 20 | $17K | 0.0% |
| 25 | Dale Strong for Congress | Rep. | House AL-5 | 10 | $16K |
Every page with ads about Alabama, with search and the CSV: the advertisers.
Who was attacked
| Target | Attack spend | Mostly by |
|---|---|---|
| Doug Jones | $120.9K | Republican side |
| Tommy Tuberville | $64.1K | Democratic side |
| Mike Rogers | $28K | Democratic side |
| Rhett Marques | $16.5K | Democratic side |
| Wes Allen | $14.9K | Democratic side |
| Stacey Abrams and Doug Jones | $14.7K | Republican side |
| one party | $5.4K | Democratic side |
| Rusty Glover | $4.9K | Republican side |
Google and YouTube
Google’s register holds 862 election ads from 94 verified advertisers aimed at Alabama alone since 4 May 2026, worth $4.5–5.6M by Google’s ranges, and 823 more named the state among others. Republican committees and their allies bought the most.
862
Google ads aimed at Alabama alone
$4.5–5.6M
spent, by Google’s ranges
94
verified advertisers
23 / 77
% Dem. / Rep. side, of placed Google spend
| Advertiser | Side | Ads | Google spend |
|---|---|---|---|
| TUBERVILLE FOR GOVERNOR INC | Rep. | 81 | $1–1.2M |
| Alabama Freedom Fund | Rep. | 39 | $458.6–553.3K |
| American Conservative Fund | Rep. | 131 | $313.9–387.9K |
| READY FOR THE FIGHT | Dem. | 5 | $210–245K |
| MAGA INC. | Rep. | 33 | $193.2–239.9K |
An ad counts for the state only when its targeting named no other; Google’s state split is cumulative since 2018 and is not used. Spend is a sum of Google’s per-ad ranges; a side comes from the advertiser’s FEC committee, or failing that from a web search of its verified name. No ad text is published, so Google ads are not placed in races.
A state’s page counts ads about its races and measures; the state comes from the ad’s text, page and payer, or the candidate’s FEC record. Ads about no single state are not here. Candidates are those whose FEC committees paid; state and local candidates appear through their pages.