United States 2026 · Every advertiser
New Southern Majority
This page ran 21 paid political ads on Facebook and Instagram between 8 May 2026 and 26 October 2026. Meta reports $64.1–74.5K of spend, which makes it the 982nd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by New Southern Majority IE PAC.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
NEW SOUTHERN MAJORITY IE PAC, a super PAC (independent expenditures only). FEC committee C00814202 ↗
Independent expenditures reported to the FEC through 1 November 2026: $778K supporting Democrats or opposing Republicans in a general election, $0 supporting Republicans or opposing Democrats in a general election, $67.7K unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
21
ads
$69.3K
reported spend, range $64.1–74.5K
62%
of spend on federal races
$3.2K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$69.3K
21 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- New Southern Majority · $69.3K
- Federal races
- 62%
- Median spend per ad
- $3.2K
- Attack ads, of text ads
- 71%
On Google and YouTubeSearch · YouTube · Display
$45–60K
3 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 0.8×
- Formats
- 3 video
- Impressions
- 3.2M–3.8M
- Targeting declared
- age on 3 ads · gender on 3 ads
- States named
- Alabama
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| NEW SOUTHERN MAJORITY IE PAC | 3 | 3 video | AL | 22 Sep | 4 Nov | $45–60K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 21 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Tommy Tuberville$68.7K
- Donald Trump$99
- Cindy Hyde-Smith$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 62%, State 12%, No specific race 26%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Tommy Tuberville doesn’t know what Alabamians need. Farmers are struggling to get their crops harvested. Truckers are struggling to keep their rigs running. Everyday people are struggling to keep their tanks filled. Alabamians deserve relief — not somebody telling us that we asked for it. Vote by November 3rd.
26 October 2026 · New Southern Majority · $9–10K · 800K+ impressions · Attack · Ad Library
Tommy Tuberville claimed he would donate every dime he made in Washington DC to veterans in Alabama. He hasn’t … not even close. Veterans deserve better than Tommy’s lies. Alabama deserves a governor who stands by his word. Vote by November 3rd.
22 September 2026 · New Southern Majority · $8–9K · 500K+ impressions · Attack · Ad Library
Who lies about supporting veterans? Tommy Tuberville. Tommy Tuberville claimed he would donate every dime he made in Washington DC to veterans in Alabama. He lied. They deserve it, and Alabama deserves better. Vote by November 3rd.
21 September 2026 · New Southern Majority · $8–9K · 700K+ impressions · Attack · Ad Library
Tommy Tuberville says concerns about data centers are “bullcrap.” It should be up to Alabamians if a data center is built in their backyard. Not a shadowy developer. Not a billionaire tech CEO. And not a governor who already decided our concerns are bullcrap. Vote by November 3rd.
15 October 2026 · New Southern Majority · $6–7K · 500K+ impressions · Attack · Ad Library
Tommy Tuberville wants Alabama to “do data centers.” Here’s what that sounds like. Prefer the sound of wildlife, running water, and lower electricity bills? It’s Alabama’s turn to be heard. Vote by November 3rd.
5 October 2026 · New Southern Majority · $5–6K · 500K+ impressions · Attack · Ad Library
Are you happy to pay record-high gas prices? Are you happy to pay skyrocketing electric bills? Tommy Tuberville supports forever wars and data centers — and he thinks Alabamians are happy to foot the bill. Here’s your chance to prove him wrong. Vote by November 3rd.
20 October 2026 · New Southern Majority · $3.5–4K · 300K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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