United States 2026 · Data

Every political advertiser

The 24,034 Facebook and Instagram pages that ran a domestic political ad paid in dollars from 4 May 2026, from Meta’s archive as pulled on 4 November 2026. Every page links to its own Vipima page, with its weekly spend, tone and costliest ads, and from there to Meta’s Ad Library; a party’s or candidate’s page links to that party or candidate.

Download every row as CSV · Browse by state on the map

FederalStateBallot measuresLocalNo specific race✕ clear state
Candidate resultWonLostNot yet called

Filtered to South Carolina

335 pages · $5.4M on South Carolina races

Dem. 58% · Rep. 37% · no side 5.4%

South Carolina on the map: races and candidates →

168 pages · 9,594 ads · $1.9M

#PageTypeSideRaceResultAdsSpendIn SCImpressionsAttackLast ad
1Alliance For Lowcountry BalancePaid for by ALLIANCE FOR LOWCOUNTRY BALANCEGroupNoneLocal, SC15$35.2K$35.2K~2.3M27%4 Jun
2Yes for CHSGroupNoneBallot measure, SC69$30.6K$21.4K~1.8M0.0%20 Oct
3Danny Lee Ford IIPaid for by Danny Lee Ford llCandidateNoneOther statewide, SC34$34K$21K~2.7M12%22 Jun
4Vote Yes GVLPaid for by Investing for Greenville's FutureGroupNoneBallot measure, SC34$18.7K$18.7K~2.9M0.0%26 Oct
5A Better Charleston CountyGroupNoneBallot measure, SC29$13.4K$13.4K~2.2M0.0%26 Oct
6Mike Burkhold For SC Comptroller GeneralPaid for by Michael Burkhold for Comptroller GeneralCandidateNoneOther statewide, SC22$11K$11K~790K50%22 Oct
7Eunice for SCPaid for by Eunice for South Carolina State HouseCandidateNoneHouse SC-314$8.6K$8.6K~2.4M0.0%21 Oct
8Franco for Richland County Probate JudgePaid for by Friends of Robert A. Franco, Dale M. Leach, TreasurerCandidateNoneLocal, SC117$8.3K$8K~366.6K0.0%26 Oct
9Johnnie Garmon for SC 115Paid for by Committee to elect Johnnie GarmonCandidateNoneLegislature, SC30$7.8K$7.8K~781.2K10%20 Oct
10Reeside for CongressCandidateNoneHouse SC-112$7.5K$7.5K~1.2M64%5 Oct
11Vote Yes DorchesterGroupNoneBallot measure, SC13$7.5K$6.9K~466.5K0.0%26 Oct
12Jay Pitts for Lancaster County SheriffCandidateNoneLocal, SC3$6.7K$6.7K~1.8M21 Oct
13Plan Lexington County ResponsiblyGroupNoneLocal, SC7$7.5K$6.6K~248.5K71%3 Jun
14South Carolina Voter GuidePaid for by Responsible ActionGroupNoneNone42$17.8K$5.5K~2.7M0.0%21 Oct
15Greenville ConnectsGroupNoneNone28$29K$5.2K~843.2K3.6%15 Oct
16Tamara Curry for Charleston County Probate JudgePaid for by Committee to Elect Tamara Curry for Probate Judge Charleston CountyCandidateNoneLocal, SC20$4.5K$4.5K~302K50%22 Oct
17Betty for a Better Spartanburg CountyPaid for by Betty Montgomery for Spartanburg County CouncilCandidateNoneLocal, SC19$4.3K$4.3K~187.5K5.3%25 Oct
18Chad Williams for SC Senate 15Paid for by Chad Williams for SC Senate District 15CandidateNoneLegislature, SC35$4.1K$4.1K~504.3K0.0%26 Oct
19Robins for SC House 75Paid for by ROBINS FOR SC HOUSECandidateNoneLegislature, SC35$3.8K$3.8K~200K2.9%25 Oct
20Joe Burgett for Clemson City CouncilPaid for by Joseph M BurgettCandidateNoneLegislature, SC54$3.9K$3.8K~250.6K0.0%26 Oct
21Citizens Protecting Charleston CountyGroupNoneLocal, SC23$4.2K$3.8K~149.8K0.0%26 Oct
22NEWSMAXPaid for by NEWSMAX MEDIA, INC.MediaNoneNone144$344.6K$3.5K~13M30%6 Oct
23Beaufort County Government SCPublic bodyNoneBallot measure, SC8$3.4K$3.4K~265K0.0%26 Oct
24Ryan White for 12th Circuit SolicitorPaid for by Ryan White for SolicitorCandidateNoneLocal, SC13$3K$3K~299.5K0.0%26 Oct
25Susan McGill for Solicitor CandidateNoneLocal, SC5$4.2K$3K~535K23 Oct
26Love FlowertownPaid for by Russ Touchberry for MayorCandidateNoneLocal, SC38$3.6K$2.9K~339.8K0.0%23 Oct
27Planned Parenthood Votes South AtlanticPaid for by Planned Parenthood Votes! South AtlanticGroupNoneNone25$57.6K$2.7K~5.9M88%26 Oct
28Georgetown Local OptionPaid for by the SC Community Alliance, a program of the SC REALTORS®GroupNoneBallot measure, SC6$2.7K$2.7K~235K0.0%16 Oct
29Ann Shippy for SC House District 123Paid for by Committee To Elect Ann ShippyCandidateNoneLegislature, SC16$2.7K$2.7K~422.5K13%26 Oct
30Rick Ross for Hilton Head Town Council - Ward 4Paid for by Rick Ross For Hilton Head Island Town Council Ward 4CandidateNoneLocal, SC17$2.6K$2.6K~215.6K20%26 Oct
31Ditat Deus MediaPaid for by Ditat DeusMediaNoneHouse, district not named9$2.8K$2.5K~225K33%23 Aug
32Daniel AlexanderPaid for by Daniel Alexander for State House CandidateNoneLegislature, SC18$4.2K$2.3K~498.7K0.0%26 Oct
33Noah Barker for State HouseCandidateNoneLegislature, SC3$2.1K$2.1K~164.5K25 May
34Ashley Painter for South Carolina House of Representatives, District 117Paid for by Elect Ashley PainterCandidateNoneLegislature, SC7$2K$2K~438.5K26 Oct
35Nick Uricchio for SC HousePaid for by Nick Uricchio for State HouseCandidateNoneLegislature, SC20$1.9K$1.9K~123.1K20%23 Oct
36National Association for Gun RightsGroupNoneNone52$26.5K$1.8K~4.2M71%26 Oct
37Tibi for SC House District 41Paid for by Tibi For SC HouseCandidateNoneLegislature, SC12$1.8K$1.8K~107K0.0%20 Oct
38Tracy Winters for Horry County School Board, District 3Paid for by Tracy Winters for School BoardCandidateNoneLocal, SC29$1.8K$1.8K~112.6K0.0%26 Oct
39Demery4schousePaid for by Demery CampaignCandidateNoneLegislature, SC45$2.2K$1.8K~108.6K9.5%26 Oct
40Scott BieringPaid for by SCOTT BIERING FOR COUNTY COUNCILCandidateNoneLocal, SC1$1.7K$1.7K~275K21 May
41St. George Schools- Vote YES on Amendment 2Paid for by St. George PACGroupNoneBallot measure, SC9$2.8K$1.7K~450.5K0.0%12 May
42Dr. Elizabeth Galloway for Beaufort County CouncilPaid for by Dr. Elizabeth Galloway for Beaufort County Council District 11CandidateNoneLocal, SC9$1.7K$1.7K~374.6K0.0%22 May
43Kyle White for SC HousePaid for by WHITE FOR SC HOUSECandidateNoneLegislature, SC13$1.7K$1.7K~147.5K7.7%9 Jun
44Jenna Arsenault for SCCandidateNoneLegislature, SC2$1.5K$1.5K~337.5K25 Oct
45Joshua Hower for Beaufort County CouncilCandidateNoneLocal, SC19$1.4K$1.4K~162K0.0%17 Oct
46Seifert For SheriffCandidateNoneLocal, SC16$2.4K$1.4K~324K0.0%17 Oct
47Shawn PinkstonPaid for by Shawn Pinkston for SC House 99CandidateNoneLegislature, SC10$1.4K$1.4K~58K0.0%5 Jun
48Darrell "DJ" Jackson, Jr. for Richland County Council District 11Paid for by DARRELL JACKSON JR FOR COUNTY COUNCILCandidateNoneLocal, SC12$1.4K$1.4K~143.1K0.0%11 Jun
49Elect Kathy Littleton Berkeley County School BoardCandidateNoneLocal, SC4$1.3K$1.3K~69K26 Oct
50Claiborne Linvill for SC State HousePaid for by Claiborne Linvill for SC House 3CandidateNoneLegislature, SC6$1.3K$1.3K~195.5K0.0%26 Oct
51Chuck Saylors for School BoardPaid for by Chuck Saylors for School Board CandidateNoneLocal, SC16$1.4K$1.3K~173.6K0.0%25 Oct
52Julie Z for SCCandidateNoneLegislature, SC7$1.2K$1.2K~94.5K0.0%25 Oct
53Brad Sims for York County Council District 3CandidateNoneLocal, SC9$1.2K$1.2K~96.1K13%2 Jun
54John Allen for State HouseCandidateNoneLegislature, SC11$2.2K$1.2K~235K73%8 Jun
55Jared Madison for Beaufort City CouncilPaid for by Jared Madison Campaign Committee CandidateNoneLocal, SC20$1.2K$1.1K~74.8K5.0%22 Oct
56Rick Bradley - Greenville County Council District 26Paid for by Richard Bradley Campaign FundCandidateNoneLocal, SC5$1.1K$1.1K~76K26 May
57KJ for SCCandidateNoneLegislature, SC10$1.1K$1.1K~146K0.0%26 Oct
58Michael Andersen for Beaufort County Council District 4Paid for by Michael For BeaufortCandidateNoneLocal, SC3$1K$1K~62.5K3 Jun
59James Hayes for Anderson County District 2Paid for by James Hayes for Anderson County Council District 2CandidateNoneLocal, SC5$1K$1K~77.5K0.0%23 Oct
60Vote YES D2GroupNoneMeasure15$2.4K$1K~201.5K0.0%26 Oct
61Mac McQuillin for School BoardCandidateNoneLocal, SC7$1K$1K~79.5K0.0%25 Oct
62Andy Kaplan for CongressCandidateNoneHouse SC-517$1K$1K~77.8K13%1 Sep
63Michael Parker for Berkeley County Council District 7Paid for by Michael Parker District 7 LLCCandidateNoneLocal, SC4$998$998~60K19 Oct
64Cammie Campbell for Lexington Probate JudgePaid for by Cammie for Probate JudgeCandidateNoneLocal, SC4$998$998~56K21 May
65Jumelle for SCCandidateNoneLegislature, SC15$1K$993~75.7K13%26 Oct
66Katie Crosby for SC House 44Paid for by Katie Crosby for SC House District 44CandidateNoneLegislature, SC1$950$950~225K16 Oct
67Chuck for HHI 5Paid for by CHUCK FOR HHI5CandidateNoneLocal, SC11$945$945~68.6K0.0%26 Oct
68York County Citizens ForumGroupNoneMeasure8$17.9K$899~1.1M100%24 Oct
69Liberty ActionPaid for by YOUNG AMERICANS FOR LIBERTY, INC.GroupNoneNone284$39.7K$897~1.8M82%9 Oct
70Barbara Arthur For SC House Paid for by Barbara Arthur For SC HouseCandidateNoneLegislature, SC8$896$896~70K29%5 Jun
71Meredith for DD2 School BoardPaid for by Meredith Westfall for DD2 School Board District 4CandidateNoneLocal, SC19$1.2K$892~93.5K0.0%25 Oct
72Jennifer Kunda for County CouncilCandidateNoneLocal, SC14$1.5K$848~149K0.0%17 Oct
73Daniel Rumfelt for Greenville County CouncilCandidateNoneLocal, SC9$846$846~45.5K33%7 Jun
74Kate Nolan for Beaufort County School Board, District 8CandidateNoneLocal, SC4$798$798~71K22 Oct
75Sally Wofford for Berkeley County School Board District 6Paid for by Sally Wofford for Berkeley County School BoardCandidateNoneLocal, SC6$797$797~71K0.0%25 Oct
76The Christian Science MonitorMediaNoneNone615$49.9K$796~1.4M20%23 Oct
77Smith4MayorPaid for by Brandon Smith for Greenwood MayorCandidateNoneLocal, SC9$1.1K$748~60K0.0%25 Oct
78Jesse Turner For SC House - District 11CandidateNoneLegislature, SC9$746$746~84.5K44%7 Jun
79Patrick Orr for South CarolinaPaid for by Patrick For South CarolinaCandidateNoneLegislature, SC16$792$743~55.2K21%8 Jun
80Jim Reese for Richland CountyPaid for by Elect Jim ReeseCandidateNoneLocal, SC6$797$698~206K0.0%26 Oct
81Katie Miller for Charleston County CouncilPaid for by Katie Miller For CouncilCandidateNoneLocal, SC1$650$650~32.5K16 Oct
82Peeples For Hilton Head IslandCandidateNoneLocal, SC6$597$597~60K0.0%23 Oct
83Dave Ferguson for Mayor of Hilton Head,CandidateNoneLocal, SC8$596$596~32.7K0.0%22 Aug
84Burns for SenatePaid for by James Burns Burns for SenateCandidateNoneFederal3$1.1K$550~225K22 Oct
85Maria Walls for TreasurerPaid for by Walls for TreasurerCandidateNoneLocal, SC5$1K$549~99.5K23 Oct
86Currie for House 21CandidateNoneLegislature, SC7$647$548~34.6K33%8 Jun
87Tamara Becker, Ward 4 RepresentativeCandidateNoneLocal, SC10$795$547~89K0.0%22 Oct
88Autry BentonPaid for by Coleton FurlowGroupNoneNone41$3.2K$545~603.5K20%22 Oct
89Charlie Hartz for State HousePaid for by Hartz for HouseCandidateNoneLegislature, SC4$498$498~38K25 Oct
90Char Fitzwater for StudentsPaid for by CAMPAIGN FUND OF CHARLENE FITZWATERCandidateNoneLocal28$3.2K$496~434.8K7.1%26 Oct
91Protect Pickens Property RightsPaid for by Old Edwards Reserve at Lake KeoweeUnknownNoneNone5$4K$450~950K60%18 Sep
92Ann Angermeier for Spartanburg County Council ChairPaid for by Angermeier for ChairCandidateNoneLocal, SC1$450$450~22.5K6 Jun
93Joe Solomon for Charleston City Council At-LargePaid for by Joe for CharlestonCandidateNoneLocal, WV13$1.6K$449~94.6K0.0%9 May
94Patsy Brison Ward 2 Town CouncilPaid for by Patsy Brison 4 Town CouncilCandidateNoneLocal, SC7$447$447~45.5K0.0%24 Oct
95Jannine Mutterer for Beaufort County Council District 9Paid for by Jannine Mutterer for Beaufort County CouncilCandidateNoneLocal, SC6$397$397~37.5K0.0%26 Oct
96Kristi Burch for Horry County Council District 2Paid for by KRISTI BURCH FOR HORRY COUNTY COUNCIL DISTRICT 2CandidateNoneLocal, SC6$397$397~43K0.0%27 Oct
97Kendrick for SC HouseCandidateNoneLegislature, SC6$397$397~20.6K0.0%17 Oct
98Beth Carrigg Lexington County Council #7Paid for by Beth CarriggCandidateNoneLocal, SC6$397$397~13.1K17%31 May
99Montez Aiken for SC House District 102CandidateNoneLegislature, SC8$396$396~17.6K13%8 Jun
100Joe Kinser for Circuit JudgePaid for by Committee to Elect Joseph Kinser Circuit Court JudgeCandidateNoneLocal7$1.2K$350~198K0.0%24 Oct
101Councilmember Emmett PepperPaid for by Elect EmmettCandidateNoneLocal, SC3$449$350~33.5K23 Oct
102Amy Stern for Berkeley County CouncilCandidateNoneLocal, SC1$350$350~12.5K5 Oct
103Elect Stephen Whisnant for Horry County School Board, District 10Paid for by Elect Stephen WhisnantCandidateNoneLocal, SC1$350$350~12.5K30 May
104Erin Goss for Pickens County CouncilCandidateNoneLocal, SC5$348$348~59.5K0.0%26 Oct
105SC Faith & Freedom CoalitionPaid for by South Carolina Faith & Freedom CoalitionGroupNoneNone11$845$347~165.5K18%11 Aug
106Johnny on the Spot Estrich for SC HousePaid for by Johnny Estrich for District 9CandidateNoneLegislature, SC7$347$347~21.5K43%26 Oct
107Councilor Clint A. ElliottCandidateNoneLocal4$598$299~36.1K24 Oct
108Carlotte Bailey District 5Paid for by COMMITTEE TO ELECT CARLOTTE M BAILEY AS CCSB TRUSTEE DISTRICT 5CandidateNoneLocal, SC2$299$299~60.5K15 Oct
109Jason Morgan For District 10Paid for by Jason Morgan For School BoardCandidateNoneLocal6$797$298~185.6K22 Jun
110Collin Alexander for Anderson County Council District 7 Paid for by Collin Alexander for Anderson County CouncilCandidateNoneLocal, SC6$297$297~19K0.0%4 Jun
111Re-elect Kelly Badnell for JudgePaid for by Committee to Elect Badnell JudgeCandidateNoneLocal14$5.2K$250~424K0.0%23 Oct
112Elizabeth Enns for State HouseCandidateNoneState3$549$250~21.5K6 Jun
113Joe Debney for County CouncilCandidateNoneLocal, SC1$250$250~12.5K26 Oct
114Tim Self for ASD5CandidateNoneLocal, SC1$250$250~17.5K23 Oct
115Vincent for SC State TreasurerCandidateNoneOther statewide, SC1$250$250~22.5K28 May
116Angela Aiken for District 23CandidateNoneLocal, SC3$249$249~24.5K22 Jun
117Punchbowl NewsMediaNoneNone537$164.6K$248~4.1M17%26 Oct
118Wayne4NHPaid for by Wayne J Hemingway for State Representative SC6CandidateNoneLegislature, SC6$397$248~17K14 Oct
119Holston4SCPaid for by Holston for SCCandidateNoneLegislature, SC5$248$248~8.5K26 Oct
120Francis Beylotte for CCSD District 7Paid for by Francis Beylotte For Public EducationCandidateNoneLocal, SC5$348$199~22.5K0.0%26 Oct
121Chelsea Richard for Richland County District 5Paid for by Chelsea Richard for Richland CountyCandidateNoneLocal, SC2$199$199~32K6 Jun
122Jenny Beth MartinPaid for by Tea Party Patriots GroupNoneNone190$9.4K$198~987.1K56%30 Sep
123Rachel Smith for SC House 19CandidateNoneLegislature, SC4$198$198~5.1K23 Oct
124Alex Morris for SC House District 93Paid for by Alex For SCCandidateNoneLegislature, SC4$198$198~4.6K19 Oct
125Doc Mancuso for State House District 7Paid for by Angelo "Doc" Mancuso CampaignCandidateNoneState20$8K$150~312K25%27 Oct
126Cal Forrest for HouseCandidateNoneFederal2$499$150~45K7 Jun
127Blake Sanders for State HousePaid for by Vote Blake SandersCandidateNoneState4$498$150~38K25 Oct
128Debi Cloninger for County CouncilPaid for by Debi Cloninger For County CouncilCandidateNoneLocal5$448$150~66.5K0.0%4 Jun
129Jason MorganCandidateNoneLocal, SC7$447$149~42.5K0.0%19 Jun
130Jennifer G Rice for Lexington-Richland 5 School BoardCandidateNoneLocal, SC4$198$149~4.1K8 Oct
131The Post and CourierMediaNoneLegislature, SC4$198$149~21K11 Jun
132David Ellis for HHI Town CouncilPaid for by David W Ellis for Town Council CandidateNoneLocal, SC3$149$149~27.5K25 Oct
133Adrian P. Carter for District 60 SC House of RepresentativesPaid for by Committee to Elect Adrian P. CarterCandidateNoneLegislature, SC3$149$149~6K23 Oct
134Davis for Colleton County School Board Of TrusteesPaid for by Davis for Colleton County CandidateNoneLocal, SC3$149$149~3.5K23 Oct
135Jessica Beasley for SC House District 11CandidateNoneLegislature, SC3$149$149~7K31 Aug
136Russell Brazell for SC HousePaid for by Brazell for South CarolinaCandidateNoneLegislature, SC3$149$149~12.5K9 Jun
137CPACPaid for by AMERICAN CONSERVATIVE UNION FOUNDATIONGroupNoneNone426$58.9K$99~8.7M12%18 Sep
138Good Goose GazetteMediaNoneNone416$20.6K$99~1.2M43%26 Oct
139iVoterGuidePaid for by IVoterGuideGroupNoneNone42$2.1K$99~149.2K2.4%26 Oct
140Tara Martinez House of Delegates, District 54CandidateNoneLegislature, WV11$1.3K$99~70.1K0.0%26 Oct
141Reelect Judge Daniel Hines EntzmingerPaid for by DANIEL HINES ENTZMINGER FOR JUDGECandidateNoneLocal, NC9$546$99~57.5K0.0%24 Oct
142Post and Courier ColumbiaPaid for by The Post and CourierMediaNoneNone5$248$99~33.5K0.0%24 Jun
143Bernie Scolaro for SC118Paid for by Bernie for SC118CandidateNoneLegislature, SC2$99$99~4K14 Oct
144Steve Fier For City CouncilPaid for by FIER FOR HARDEEVILLE CITY COUNCILCandidateNoneLocal, SC2$99$99~5K5 Oct
145Joe Madge for SCPaid for by Joe Madge Committee to ElectCandidateNoneLegislature, SC2$99$99~2K22 Aug
146Josh Mann for Anderson County District 5Paid for by Josh Mann for Anderson CountyCandidateNoneLocal, SC2$99$99~3K18 May
147Change.orgGroupNoneNone5,122$732.6K$50~45.4M34%27 Oct
148Wilks for ParkerCandidateNoneLocal, CO25$1.3K$50~73.5K0.0%26 Oct
149Rita May Ranck for Dorchester County Council District 3Paid for by Rita May Ranck for Dorchester County CouncilCandidateNoneLocal, MD7$1.2K$50~43.6K0.0%26 Oct
150Elect Cameron KehlerCandidateNoneLocal13$744$50~33.8K17%26 Oct
151Political Trade SecretsPaid for by OLSON STRATEGIES & ADVERTISING, INC.MediaNoneNone14$693$50~63K7.1%26 Oct
152Jacob Hamm for Charleston City CouncilPaid for by Friends of Jacob HammCandidateNoneLocal, IL6$397$50~14.6K0.0%23 Oct
153Chase for SCSD2CandidateNoneLocal, WY7$347$50~7.7K0.0%26 Oct
154Mayor Miko PickettPaid for by Friends of Miko PickettCandidateNoneNone6$297$50~23K0.0%23 Oct
155The REAL Historic Greenville Pickens SpeedwayGroupNoneNone6$297$50~19K100%29 May
156Elect Lonnie Wimberly Paid for by Committee to Elect Lonnie WimberlyCandidateNoneNone5$248$50~35.5K12 May
157Cadd4AuditorCandidateNoneLocal2$199$50~15K19 Oct
158Carolina Forest Civic AssociationPaid for by Carolina Forest Civic Association GroupNoneLocal, SC2$99$50~6K20 Oct
159Vote Vanessa LechPaid for by Vanessa Lech Campaign CommitteeCandidateNoneLegislature, SC2$99$50~2K16 Sep
160Josh Morton for MayorCandidateNoneLocal, SC1$50$50~4.5K19 Oct
161Reid Beaman For SCCandidateNoneLegislature, SC1$50$50~5.5K19 Oct
162Papay for Hardeeville City CouncilCandidateNoneLocal, SC1$50$50~7.5K11 Oct
163Michael Reeves for D5 School BoardCandidateNoneLocal, SC1$50$50~1.5K20 Aug
164Randall Nesmith For County CouncilCandidateNoneLocal, SC1$50$50~4.5K10 Aug
165Matt Burris for Clover School BoardCandidateNoneLocal, SC1$50$50~2.5K5 Aug
166David Shellhorse for North Augusta City CouncilCandidateNoneLocal, SC1$50$50~49.513 May
167Friends of Berkeley County SchoolsPaid for by Fishknee Company I LLC, dba Bulldog Creative ServicesUnknownNoneBallot measure, SC1$50$50~4.5K11 May
168Walid HakimCandidateNoneGovernor, SC1$50$50~5.5K3 May

Spend and impressions are midpoints of Meta’s ranges, impressions capped at “1M+” per ad. Type, side and race come from a model reading each ad; a page shows the side and race most of its spend went to. Attack is the share of a page’s classified ads that attack a named opponent, shown from five ads. See the methodology.