Israel 2026 · Parties and candidates · Yashar! (Eisenkot)
Yashar! (Eisenkot)
ישר עם איזנקוט
Yashar! (Eisenkot) ran 2,866 paid political ads on Facebook and Instagram across 12 pages, its candidates' pages included, between 3 October 2025 and 27 October 2026. Meta reports ₪3.8–4.8M of spend. That makes it the 2nd largest spender of the 17 parties we track. Yashar! (Eisenkot) won 21 seats on 913,502 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
2,866
ads on 12 pages
₪4.3M
reported spend, range ₪3.8–4.8M
81%
of spend after the Knesset dissolved on 17 July
₪449.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪4.3M
2,866 ads on 12 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- גדי איזנקוט - Gadi Eisenkot · ₪3.1M
- From the dissolution, 17 Jul
- ₪3.5M
- Per vote
- ₪3.78
- Attack ads, of text ads
- 29%
On Google and YouTubeSearch · YouTube · Display
₪727–882K
132 ads from 2 verified advertiser accounts, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 122 video · 10 text
- Impressions
- 107.5M–125M
- Targeting declared
- age on 5 ads · gender on 5 ads
- Last ad shown
- 27 Oct
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Yashar for Israel party with Eisenkotמפלגת ישר לישראל עם איזנקוט | 126 | 122 video · 4 text | 26 Nov | 27 Oct | ₪578–706K |
| Yashar for Israel with Eisenkotישר לישראל עם איזנקוט | 6 | 6 text | 9 Jun | 27 Oct | ₪150–176K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 2,137 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Netanyahuנתניהו250
- Likudהליכוד61
- NetanyahuНетаньяху26
- BibiБиби17
- the October 7 governmentממשלת ה-7 באוקטובר13
- the governmentהממשלה13
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 69%, Russian 2.7%, Hebrew and English 0.4%, English 0.2%, Russian and English 0.1%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Gadi Eisenkot | 1,830 | ₪3.3M |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Netanyahu wants a tie. The only way to bring change is for Yashar! to be far bigger than Likud!
נתניהו רוצה תיקו. הדרך היחידה לשינוי היא ישר! גדולה בפער על הליכוד!
25 October 2026 · גדי איזנקוט - Gadi Eisenkot · ₪45–50K · 900K+ impressions · Attack · Ad Library
The only way to stop draft dodgers is to vote for Yashar!’s “Derech” ballot. If Netanyahu gets the mandate first, he will do everything possible to form an un-Zionist government of draft dodgers—we must not let that happen! On 27 October, vote “Derech.”
הדרך היחידה לעצור את המשתמטים היא הצבעה לפתק ׳דרך׳ של ישר! אם נתניהו יקבל את המנדט ראשון - הוא יעשה כל מה שניתן כדי להקים ממשלת משתמטים לא ציונית - אסור לתת לזה לקרות! ב-27.10 מצביעים ׳דרך׳.
20 October 2026 · גדי איזנקוט - Gadi Eisenkot · ₪45–50K · 1M+ impressions · Attack · Ad Library
On 27 October, Israel returns to the straight path 🇮🇱
ב-27.10 ישראל חוזרת לדרך הישר🇮🇱
9 October 2026 · גדי איזנקוט - Gadi Eisenkot · ₪35–40K · 1M+ impressions · Ad Library
The 21st IDF Chief of Staff and chairman of the Yashar! party, Gadi Eisenkot, in an open and revealing conversation with Shir Reuven on Kan’s “How to Do Things” podcast. Watch the full episode - https://www.youtube.com/watch?v=e8UPtxsUdGo
הרמטכ"ל ה-21 ויו"ר מפלגת ישר!, גדי איזנקוט, בשיחה פתוחה, וחשופה עם שיר ראובן בפודקאסט "איך לעשות דברים" מבית כאן צפו בפרק המלא - https://www.youtube.com/watch?v=e8UPtxsUdGo
29 July 2026 · גדי איזנקוט - Gadi Eisenkot · ₪35–40K · 1M+ impressions · Promotional · Ad Library
On 27 October, we will bring change 🇮🇱
ב-27.10 אנחנו נביא לשינוי 🇮🇱
18 October 2026 · גדי איזנקוט - Gadi Eisenkot · ₪30–35K · 1M+ impressions · Ad Library
Eizenkot This Time
הפעם איזנקוט
15 October 2026 · גדי איזנקוט - Gadi Eisenkot · ₪25–30K · 1M+ impressions · Ad Library
Pages that ran the ads
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.