Israel 2026 · Parties and candidates · Yashar! (Eisenkot)

Gadi Eisenkot

גדי איזנקוט

Gadi Eisenkot ran 1,830 paid political ads on Facebook and Instagram from 4 pages between 28 October 2025 and 27 October 2026. Meta reports ⁦₪2.9–3.7M⁩ of spend. That makes Gadi Eisenkot the 2nd largest spender of the 27 candidates we track. Party: Yashar! (Eisenkot). Yashar! (Eisenkot) won 21 seats on 913,502 votes.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.

1,830

ads on 4 pages

₪3.3M

reported spend, range ⁦₪2.9–3.7M⁩

77%

of spend after the Knesset dissolved on 17 July

₪549.5

median spend per ad

Spend by week the ad started

3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
 Knesset dissolves, 17 Jul
3 Aug
7 Sep
5 Oct

Tone

Attack
34%
Promotional
62%
Informational
2.6%
Defensive
1.6%

Share of the 1,412 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Netanyahuנתניהו199
  • Likudהליכוד58
  • NetanyahuНетаньяху26
  • BibiБиби17
  • Benjamin Netanyahuבנימין נתניהו11
  • the governmentהממשלה9

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law
42%
Electoral process & turnout
36%
Candidate profile
34%
Corruption & governance
13%
Rallies & events
7.6%
Other
5.2%
Infrastructure
4.6%
Social protection
2.3%

Spend by ad language: Hebrew 71%, Russian 3.4%, Hebrew and English 0.5%, Russian and English 0.1%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Netanyahu wants a tie. The only way to bring change is for Yashar! to be far bigger than Likud!

    נתניהו רוצה תיקו. הדרך היחידה לשינוי היא ישר! גדולה בפער על הליכוד!

    25 October 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪45–50K⁩ · 900K+ impressions · Attack · Ad Library

  • The only way to stop draft dodgers is to vote for Yashar!’s “Derech” ballot. If Netanyahu gets the mandate first, he will do everything possible to form an un-Zionist government of draft dodgers—we must not let that happen! On 27 October, vote “Derech.”

    הדרך היחידה לעצור את המשתמטים היא הצבעה לפתק ׳דרך׳ של ישר! אם נתניהו יקבל את המנדט ראשון - הוא יעשה כל מה שניתן כדי להקים ממשלת משתמטים לא ציונית - אסור לתת לזה לקרות! ב-27.10 מצביעים ׳דרך׳.

    20 October 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪45–50K⁩ · 1M+ impressions · Attack · Ad Library

  • On 27 October, Israel returns to the straight path 🇮🇱

    ב-27.10 ישראל חוזרת לדרך הישר🇮🇱

    9 October 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪35–40K⁩ · 1M+ impressions · Ad Library

  • The 21st IDF Chief of Staff and chairman of the Yashar! party, Gadi Eisenkot, in an open and revealing conversation with Shir Reuven on Kan’s “How to Do Things” podcast. Watch the full episode - https://www.youtube.com/watch?v=e8UPtxsUdGo

    הרמטכ"ל ה-21 ויו"ר מפלגת ישר!, גדי איזנקוט, בשיחה פתוחה, וחשופה עם שיר ראובן בפודקאסט "איך לעשות דברים" מבית כאן צפו בפרק המלא - https://www.youtube.com/watch?v=e8UPtxsUdGo

    29 July 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪35–40K⁩ · 1M+ impressions · Promotional · Ad Library

  • On 27 October, we will bring change 🇮🇱

    ב-27.10 אנחנו נביא לשינוי 🇮🇱

    18 October 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪30–35K⁩ · 1M+ impressions · Ad Library

  • Eizenkot This Time

    הפעם איזנקוט

    15 October 2026 · גדי איזנקוט - Gadi Eisenkot · ⁦₪25–30K⁩ · 1M+ impressions · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.