By the Wayעל הדרך

This page ran 313 paid political ads on Facebook and Instagram between 14 October 2026 and 26 October 2026. Meta reports ⁦₪43–78K⁩ of spend, which makes it the 152nd largest advertiser of the 1575 pages in our data. Advertiser type: Media. It belongs to Yashar! (Eisenkot), whose page gathers all of their pages.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

313

ads

₪60.2K

reported spend, range ⁦₪43–78K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

Tone

Attack

82%

Promotional

5.1%

Informational

13%

Share of the 157 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Bibiביבי96
Netanyahuנתניהו28
Likudליכוד4

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Electoral process & turnout

69%

Candidate profile

21%

Security & rule of law

16%

Corruption & governance

10%

Rallies & events

2.5%

Spend by ad language: Hebrew 61%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

20 seconds to guess who Yonatan votes for. Once Bibi. Today?
20 שניות לנחש למי יונתן מצביע. פעם ביבי. היום?
14 October 2026 · על הדרך · ⁦~₪5K⁩ · 300K+ impressions · Attack · Ad Library
I still love Bibi. This time, I’m choosing Eisenkot
עדיין אוהבת את ביבי. הפעם בוחרת באיזנקוט
18 October 2026 · על הדרך · ⁦~₪2K⁩ · 100K+ impressions · Attack · Ad Library
Whose side are you on? Gadi or Bibi?
בעד מי אתם? גדי או ביבי?
22 October 2026 · על הדרך · ⁦~₪1K⁩ · 25K+ impressions · Ad Library
“I voted for Netanyahu ten times.” This time, Moti from Ashkelon is going with Eisenkot
"עשר פעמים בחרתי בנתניהו". הפעם מוטי מאשקלון הולך עם אייזנקוט
14 October 2026 · על הדרך · ⁦₪600 – ₪699⁩ · 45K+ impressions · Attack · Ad Library
Raised in Likud, he says: "There is no more Likud; there is Netanyahu's party."
גדל בליכוד ואומר: "אין יותר ליכוד, יש מפלגת נתניהו"
25 October 2026 · על הדרך · ⁦₪300 – ₪399⁩ · 9K+ impressions · Attack · Ad Library
I’m religious, and I think everyone should enlist and everyone should contribute
אני דתיה ואני חושבת שכולם צריכים להתגייס וכולם צריכים לתרום
25 October 2026 · על הדרך · ⁦₪300 – ₪399⁩ · 10K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.