United States 2026 · Parties and candidates · Senate, New Hampshire
Maxwell Saal
Maxwell Saal’s FEC committees ran 10 paid political ads on Facebook and Instagram from 1 page between 25 August 2026 and 6 September 2026. Meta reports $1.2–2.2K of spend. That makes Maxwell Saal the 871st largest spender of the 1181 federal candidates with ads. Running for Senate, New Hampshire. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
10
ads on 1 page
$1.7K
reported spend, range $1.2–2.2K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$1.7K
10 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Maxwell Saal for Senate · $1.7K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 57%
On Google and YouTubeSearch · YouTube · Display
$0 – $100
1 ad from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 8 September 2026
- Against Meta spend
- 0×
- Formats
- 1 video
- Impressions
- 5K–6K
- Targeting declared
- no age or gender
- States named
- New Hampshire
- Last ad shown
- 8 Sep
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| MAXWELL SAAL FOR SENATE | 1 | 1 video | NH | 7 Sep | 8 Sep | $0 – $100 |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 7 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Career politicians$149
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 38%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| MAXWELL SAAL FOR SENATE C00954883 | 10 | $1.7K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Representation in government is well and good, but how are our officials supposed to represent us when their perspective is years out of touch?
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 10K+ impressions · Attack · Ad Library
I stand for an America that works for everyone that works. Homes you can build, doctors you can see, and a strong government that does its job protecting opportunity for working people.
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 10K+ impressions · Promotional · Ad Library
Why should we elect people who have never worked a real job in this economy to represent us? Primaries are where we decide what kind of Democrat we send to Washington. I'm Max; I'm a millennial, a scientist, and I'm running to fix real problems. Your vote can make all the difference. See you at the polls on September 8th! https://www.laconiadailysun.com/news/elections/fed-up-with-washington-maxwell-saal-runs-for-us-senate-to-bring-change/article_4a4fb0c6-cc71-48ad-97a0-ef31412e6399.html
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 6K+ impressions · Promotional · Ad Library
If you're pulling a Democratic ballot this Tuesday's Primary Election (Sept 8th), you'll see my name on your ballot. Here's why I'm running and what I care about doing in the Senate. I'm a millennial and a motorcyclist and I care deeply about fair opportunities for working people in New Hampshire, especially the next generation. https://www.youtube.com/watch?v=MH2rjb8JRs4
5 September 2026 · Maxwell Saal for Senate · $0 – $99 · 4K+ impressions · Promotional · Ad Library
VOTE FOR MAX IN NEW HAMPSHIRE
3 September 2026 · Maxwell Saal for Senate · $0 – $99 · 10K+ impressions · Ad Library
Hey, New Hampshire! I'm Max, a millennial, motorcyclist, and researcher running for U.S. Senate. Career politicians got us here. Let's try something different. Your vote matters this September 8th!
2 September 2026 · Maxwell Saal for Senate · $0 – $99 · 5K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Maxwell Saal for Senate | 10 | $1.7K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.