United States 2026 · Every advertiser
Maxwell Saal for Senate
This page ran 10 paid political ads on Facebook and Instagram between 25 August 2026 and 6 September 2026. Meta reports $1.2–2.2K of spend, which makes it the 11,133rd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: Federal. It belongs to Maxwell Saal, whose page gathers all of their pages.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
MAXWELL SAAL FOR SENATE, a Senate candidate’s committee. FEC committee C00954883 ↗
A candidate’s own committee: Maxwell Saal, Democrat, running for the Senate in New Hampshire. The side above is the candidate’s party on the FEC record.
10
ads
$1.7K
reported spend, range $1.2–2.2K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$1.7K
10 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Maxwell Saal for Senate · $1.7K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 57%
On Google and YouTubeSearch · YouTube · Display
$0 – $100
1 ad from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 8 September 2026
- Against Meta spend
- 0×
- Formats
- 1 video
- Impressions
- 5K–6K
- Targeting declared
- no age or gender
- States named
- New Hampshire
- Last ad shown
- 8 Sep
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| MAXWELL SAAL FOR SENATE | 1 | 1 video | NH | 7 Sep | 8 Sep | $0 – $100 |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 7 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Career politicians$149
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 38%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Representation in government is well and good, but how are our officials supposed to represent us when their perspective is years out of touch?
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 10K+ impressions · Attack · Ad Library
I stand for an America that works for everyone that works. Homes you can build, doctors you can see, and a strong government that does its job protecting opportunity for working people.
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 10K+ impressions · Promotional · Ad Library
Why should we elect people who have never worked a real job in this economy to represent us? Primaries are where we decide what kind of Democrat we send to Washington. I'm Max; I'm a millennial, a scientist, and I'm running to fix real problems. Your vote can make all the difference. See you at the polls on September 8th! https://www.laconiadailysun.com/news/elections/fed-up-with-washington-maxwell-saal-runs-for-us-senate-to-bring-change/article_4a4fb0c6-cc71-48ad-97a0-ef31412e6399.html
6 September 2026 · Maxwell Saal for Senate · $100 – $199 · 6K+ impressions · Promotional · Ad Library
If you're pulling a Democratic ballot this Tuesday's Primary Election (Sept 8th), you'll see my name on your ballot. Here's why I'm running and what I care about doing in the Senate. I'm a millennial and a motorcyclist and I care deeply about fair opportunities for working people in New Hampshire, especially the next generation. https://www.youtube.com/watch?v=MH2rjb8JRs4
5 September 2026 · Maxwell Saal for Senate · $0 – $99 · 4K+ impressions · Promotional · Ad Library
VOTE FOR MAX IN NEW HAMPSHIRE
3 September 2026 · Maxwell Saal for Senate · $0 – $99 · 10K+ impressions · Ad Library
Hey, New Hampshire! I'm Max, a millennial, motorcyclist, and researcher running for U.S. Senate. Career politicians got us here. Let's try something different. Your vote matters this September 8th!
2 September 2026 · Maxwell Saal for Senate · $0 – $99 · 5K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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