United States 2026 · Data

Every political advertiser

The 24,034 Facebook and Instagram pages that ran a domestic political ad paid in dollars from 4 May 2026, from Meta’s archive as pulled on 4 November 2026. Every page links to its own Vipima page, with its weekly spend, tone and costliest ads, and from there to Meta’s Ad Library; a party’s or candidate’s page links to that party or candidate.

Download every row as CSV · Browse by state on the map

FederalStateBallot measuresLocalNo specific race✕ clear state
Candidate resultWonLostNot yet called

Filtered to Arizona

486 pages · $10M on Arizona races

Dem. 35% · Rep. 50% · no side 15%

Arizona on the map: races and candidates →

153 pages · 11,509 ads · $9.6M

#PageTypeSideRaceResultAdsSpendIn AZImpressionsAttackLast ad
1Turning Point PACPaid for by TURNING POINT PAC INCGroupRep.Governor, AZ1,593$4.1M$2.2M~130.2M58%27 Oct
2Katie HobbsPaid for by Elect Katie HobbsCandidateDem.Governor, AZ5,172$950.3K$950.3K~31.4M62%23 Oct
3Arizona Leadership AlliancePaid for by Republican Leadership for Arizona PAC. Not authorized by any candidate or candidate committee.GroupRep.Governor, AZ13$319K$319K~8.7M100%2 Oct
4Arizona Daily BriefingPaid for by Elect Katie HobbsCandidateDem.Governor, AZ25$249.7K$249.7K~14.4M20%11 Oct
5The Arizona Chamber of Commerce & IndustryPaid for by AZ Chamber Moving Arizona Forward PAC. Major funding provided by: Arizona Chamber of Commerce & Industry, AirBnb, and Services Group of America. Not authorized by any candidate or any agent acting on a candidate’s behalf.GroupRep.Legislature, AZ108$211.1K$210.8K~9.8M0.0%26 Oct
6Copper State VictoryPartyDem.Other statewide, AZ97$226.5K$206K~17M27%21 Oct
7Andy BiggsPaid for by Biggs for ArizonaCandidateRep.Governor, AZ36$196.9K$196.9K~9M36%26 Oct
8Restoration of America PacGroupRep.Governor, AZ529$845.1K$185.4K~25.4M69%26 Oct
9Kris Mayes for ArizonaCandidateDem.Other statewide, AZ271$158K$158K~9.4M27%23 Oct
10House Victory FundPartyRep.Legislature, AZ232$129.8K$129.8K~8.2M45%25 Oct
11Arizona Senate Victory PACPaid for by Arizona Senate Victory Fund PACGroupRep.Legislature, AZ112$122K$122K~3.2M58%20 Oct
12Arizona Prevails ActionGroupDem.Legislature, AZ157$127.9K$121K~6.8M95%25 Oct
13Future Freedoms Paid for by Future FreedomsGroupDem.Legislature, AZ56$88.9K$88.9K~5.7M95%27 Oct
14Matt GressPaid for by Arizonans for Matt GressCandidateRep.Legislature, AZ25$87K$87K~3.8M0.0%20 Oct
15Adrian Fontes for Arizona Secretary of StatePaid for by Fontes for AZ. Authorized by Adrian Fontes.CandidateDem.Other statewide, AZ95$75.9K$75.9K~3.4M37%26 Oct
16Elijah NortonPaid for by Friends of Elijah NortonCandidateRep.Other statewide, AZ38$74.1K$74.1K~4.9M21%26 Oct
17Arizonans for Affordable EnergyPaid for by Arizonans for Affordable Energy PacGroupDem.Other statewide, AZ53$69.2K$69.2K~14.8M38%23 Oct
18Aaron Lieberman for ArizonaPaid for by Elect Aaron LiebermanCandidateDem.Legislature, AZ17$50.5K$50.5K~1.4M29%23 Oct
19Nick Myers - Arizona Corporation CommissionerPaid for by Nick Myers for Corporation Commissioner. Authorized by Nick Myers.CandidateRep.Other statewide, AZ3$49.2K$49.2K~2M20 Jul
20AZ Association of Realtors - Protecting the American Dream FundPaid for by AZ Association of REALTORS’ Protecting the American Dream FundGroupRep.Legislature, AZ14$46K$46K~990.5K0.0%13 Oct
21AZ Representative Stephanie SimacekPaid for by Simacek for AZCandidateNoneLegislature, AZ15$40.6K$40.6K~1M0.0%23 Oct
22Racquel "Rockee" ArmstrongPaid for by Rockee4azCandidateDem.Legislature, AZ15$38.4K$38.4K~1.1M0.0%25 Oct
23LUCHA - Living United for Change in ArizonaPaid for by Living United for Change in ArizonaGroupDem.Other statewide, AZ67$52.8K$37.9K~3.5M3.0%26 Oct
24Opportunity ArizonaGroupDem.Legislature, AZ63$62.2K$37.2K~4.9M44%19 Oct
25Karen Gresham AZPaid for by Karen Gresham for ArizonaCandidateNoneLegislature, AZ15$35.7K$35.7K~1.3M40%23 Oct
26Dr. Amelia Gallitano For ArizonaCandidateDem.Legislature, AZ19$34.8K$34.8K~1.9M0.0%26 Oct
27Neely For AZ GovernorCandidateNoneGovernor, AZ28$34.4K$34.4K~3.1M40%9 Jul
28Chispa AZGroupNoneOther statewide, AZ97$55K$34K~3.9M40%26 Oct
29Mansour for ArizonaPaid for by MANSOUR FOR ARIZONACandidateRep.Other statewide, AZ7$33.2K$33.2K~4.1M57%21 Oct
30Jacob Weinberg for Arizona LD 13CandidateNoneLegislature, AZ13$32.9K$32.9K~791.5K0.0%23 Oct
31Responsible Leadership for AZPaid for by Responsible Leadership for AZ (Major Funding by REALTORS of AZ PAC).GroupRep.Legislature, AZ63$33K$32.4K~3.2M0.0%16 Jul
32Lyon for ArizonaPaid for by Lyon For ArizonaCandidateNoneOther statewide, AZ14$31.4K$31.4K~983K0.0%23 Oct
33Terry Leyba RuizPaid for by Ruiz for AZ EducationCandidateDem.Other statewide, AZ18$30.6K$30.6K~4.4M5.6%22 Oct
34Kristie O'Brien for AZ SenateCandidateDem.Legislature, AZ10$30K$30K~1.1M30%23 Oct
35Kevin Volk for ArizonaCandidateRep.Legislature, AZ15$29.9K$29.9K~1.2M0.0%26 Oct
36Edgar SotoPaid for by Soto For ArizonaCandidateNoneGovernor, AZ10$34.1K$28.2K~1.3M0.0%23 Oct
37Carine WernerPaid for by Werner for AZCandidateRep.Legislature, AZ18$27.6K$27.6K~2M22%26 Oct
38David Richardson for AZPaid for by David W Richardson for AZCandidateNoneLegislature, AZ12$25.2K$25.2K~864.5K0.0%6 Oct
39Rodney GlassmanPaid for by GLASSMAN FOR ATTORNEY GENERALCandidateRep.Other statewide, AZ43$25.2K$25.2K~2.4M72%16 Jul
40Arizona Free Enterprise ClubGroupRep.Legislature, AZ6$23.8K$23.8K~1.1M33%1 Jul
41Don't CA My AZPaid for by Don't CA my AZ PAC, with 0% from out-of-state contributors. Top Contributors: Dan and Carleen Brophy, Dorie Duff, and John Ford. Not authorized by any candidate or candidate’s committee.GroupRep.Governor, AZ4$21.5K$21.5K~662.5K3 Sep
42Ayala - Aleman - Dailey for ArizonaPaid for by Ayala for AZCandidateDem.Legislature, AZ75$27.4K$20.8K~2.5M23%9 Oct
43Warren Petersen for Attorney GeneralPaid for by Friends of Warren PetersenCandidateRep.Other statewide, AZ19$20.7K$20.7K~3.1M42%24 Oct
44Kiana Maria SearsPaid for by Sears For ArizonaCandidateDem.Legislature, AZ4$20K$20K~2.3M9 Sep
45Protect Arizona's Cops and Kids PACGroupRep.Other statewide, AZ57$19.8K$18.9K~2.2M43%17 Jul
46Martinez For AZCandidateNoneLegislature, AZ4$17.8K$17.8K~1.7M10 Sep
47Kevin Thompson for Corp CommPaid for by Kevin Thompson for Corporation Commissioner. Authorized by Kevin Thompson.CandidateRep.Other statewide, AZ3$17.5K$17.5K~825K15 Oct
48Wendy RogersPaid for by Wendy Rogers for AZ SenateCandidateRep.Legislature, AZ20$17.1K$17.1K~762.7K40%22 Oct
49Julia For ArizonaPaid for by Julia For Arizona CandidateDem.Legislature, AZ12$16.2K$16.2K~1.6M0.0%11 Sep
50AZ AANHPI AdvocatesPaid for by AANHPI RISING TIDEGroupDem.Other statewide, AZ6$16K$16K~1.4M50%20 Oct
51Laura Huber for AZ SenateCandidateDem.Legislature, AZ15$16K$16K~1.3M15%15 Oct
52NicoPACPaid for by NICOPACGroupRep.Other statewide, AZ116$15.9K$15K~1.8M72%22 Oct
53Shawnna BolickPaid for by Vote BolickCandidateRep.Legislature, AZ10$15.3K$14.2K~850K0.0%22 Oct
54Kevin Hartke for Arizona HousePaid for by Kevin Hartke for State Representative - District 13. Authorized By Kevin Hartke.CandidateRep.Legislature, AZ9$14.2K$14.2K~722.5K0.0%15 Oct
55Home Builders Association of Central ArizonaGroupDem.Legislature, AZ10$13.7K$13.7K~621K20%10 Jul
56Montero for ArizonaCandidateNoneLegislature, AZ28$13.7K$13.7K~860.2K0.0%20 Oct
57Pamela Carter AZPaid for by PAMELA4AZCandidateNoneLegislature, AZ22$13.5K$13.5K~1.7M4.5%14 Oct
58Really, Katie Hobbs?GroupRep.Governor, AZ15$13.3K$13.3K~891K100%23 Oct
59Les Presmyk for Mine InspectorPaid for by Presmyk for Mine Inspector. Authorized by Walter "Les" Presmyk.CandidateNoneOther statewide, PA3$34.5K$12.5K~1.3M18 Oct
60Representative Lorena AustinPaid for by Lorena for Arizona. Authorized by Lorena for ArizonaCandidateDem.Legislature, AZ4$12.3K$12.3K~1.5M16 Sep
61Julie WilloughbyPaid for by Elect Julie Willoughby. Authorized by Julie Willoughby.CandidateRep.Legislature, AZ11$12K$12K~635K0.0%14 Oct
62Keep Arizona Free PACPaid for by KEEP ARIZONA FREE PACGroupRep.Other statewide, AZ10$12K$12K~915.5K0.0%25 Oct
63Julie Gable for AZ State House LD3Paid for by JULIE GABLE for State Representative - District 3CandidateNoneLegislature, AZ147$11.5K$11.5K~815.2K0.0%27 Oct
64Martinez for ArizonaPaid for by Teresa Martinez for ArizonaCandidateRep.Legislature, AZ83$12.4K$9.8K~1M0.0%19 Oct
65Vote Frank Steele for State SenatePaid for by Steele for ArizonaCandidateNoneLegislature, AZ49$9.5K$9.5K~841.2K35%15 Oct
66Judicial Independence DefenseGroupNoneOther statewide, AZ1$9.5K$9.5K~375K18 Oct
67Alex Kolodin for AZ Secretary of StatePaid for by ALEX FOR ARIZONACandidateRep.Other statewide, AZ1$9.5K$9.5K~275K16 Oct
68Bet on BettencourtPaid for by Bettencourt for AZ LD9CandidateRep.Legislature, AZ14$9.5K$9.5K~528K64%23 Oct
69George Khalaf for LD3CandidateRep.Legislature, AZ28$10.3K$9.4K~595.9K0.0%30 Jun
70Jonathon Hill for AZ Corporation CommissionPaid for by Jonathon Hill for ArizonaCandidateNoneOther statewide, AZ30$8.6K$8.6K~1.4M40%23 Oct
71Brian Garcia for AZ House - LD8CandidateNoneLegislature, AZ1$8.5K$8.5K~225K13 Oct
72AZ State Senator Lauren KubyPaid for by LAUREN KUBY FOR STATE SENATORCandidateDem.Legislature, AZ7$8.4K$8.4K~313.5K0.0%24 Jun
73Arizona Working Families PartyPaid for by Working Families Party PACGroupDem.Legislature, AZ25$8.3K$8.3K~2M32%21 Jul
74Clara Pratte for Corporation CommissionPaid for by Clara Pratte for ArizonaCandidateDem.Other statewide, AZ32$8.3K$8.3K~1.5M52%24 Oct
75Janet for Arizona House -State Representative LD13Paid for by Janet for Arizona HouseCandidateRep.Legislature, AZ9$7.9K$7.9K~487.5K0.0%26 Oct
76Stephanie Walsh for AZ Senate 2026Paid for by Stephanie Walsh for State Senator District No. 14CandidateNoneLegislature, AZ26$7.9K$7.9K~806K0.0%14 Oct
77Barbara Fike for AZ Legislature LD28Paid for by FIKE FOR AZCandidateNoneLegislature, AZ34$7.9K$7.9K~2M29%16 Oct
78Frank Roberts for State HousePaid for by Frank Roberts for ArizonaCandidateNoneLegislature, AZ12$7.5K$7.5K~792.5K58%10 Oct
79Christine for ArizonaCandidateNoneLegislature, AZ72$6.8K$6.8K~1.3M0.0%8 Oct
80Dan Toporek for AZ SenateCandidateDem.Legislature, AZ9$6.6K$6.6K~446.5K78%6 Jul
81Ramirez For Arizona Paid for by Anthony Ramirez for State Senator - District No. 12. Authorized by Anthony Ramirez.CandidateNoneLegislature, AZ6$6.6K$6.6K~495K33%10 Oct
82Emilia Cortez for AZ House of Representatives LD 23CandidateNoneLegislature, AZ4$6.2K$6.2K~1.3M9 Oct
83LD17 Arizona DemocratsPaid for by LD17 Democratic CommitteePartyDem.Legislature, AZ93$7K$6.2K~406.2K14%24 Oct
84Lopez for ArizonaCandidateNoneLegislature, AZ6$5.9K$5.9K~652.5K0.0%25 Oct
85Jim Bishop for State SenatePaid for by Bishop for SenateCandidateNoneLegislature, AZ50$5.9K$5.9K~224.5K0.0%13 Oct
86Stafford4AZCandidateNoneLegislature, AZ24$5.3K$5.3K~1.4M17%8 Oct
87Tiffany Byrne for State Representative- LD 25Paid for by Tiffany Byrne for State Representative Legislative District 25 CommitteeCandidateNoneLegislature, AZ14$5.2K$5.2K~652.5K0.0%26 Oct
88Debra Schinke for State RepresentativePaid for by ElectDebraCandidateRep.Legislature, AZ9$4.8K$4.8K~155.2K100%8 Jul
89The Saguaro SignalPaid for by Cesar Aleman for State House - District 11CandidateRep.Legislature, AZ1$4.7K$4.7K~225K12 Sep
90Keep Rep. Cody ReimPaid for by Reim for AZCandidateRep.Legislature, AZ7$4.7K$4.7K~752.5K0.0%18 Jul
91T.J. ShopePaid for by Shope for SenateCandidateRep.Legislature, AZ3$4.6K$4.6K~304.5K20 Oct
92Dr. Bridget FitzgibbonsPaid for by Bridget for Arizona. Authorized by Bridget Fitzgibbons.CandidateNoneLegislature, AZ6$6.5K$4.6K~247.5K0.0%24 Oct
93Jonathan McKenna for State HousePaid for by Vote McKennaCandidateRep.Legislature, AZ58$6.6K$4.6K~199.9K5.2%16 Oct
94Katherine Haley for AZPaid for by Katherine Haley For AZCandidateNoneOther statewide, AZ26$4.4K$4.4K~540.5K0.0%17 Jul
95Deborah Howard for ArizonaPaid for by Deborah Howard for State Representative - LD27. Authorized by Deborah Howard.CandidateNoneLegislature, AZ6$4.3K$4.3K~797.5K0.0%16 Oct
96Grace for AZ House of Representatives LD 30Paid for by Grace for ArizonaCandidateRep.Legislature, AZ17$4.1K$4.1K~286.3K0.0%15 Jul
97Vote Tyler FarnsworthPaid for by FARNSWORTH FOR ARIZONACandidateRep.Legislature, AZ26$4.1K$4.1K~227.2K0.0%22 Oct
98Shawn Dell Wildman for AZ House LD1Paid for by Wildman For State House District 1 CommitteeCandidateNoneLegislature, AZ36$4K$4K~209.8K14%21 Jul
99Alma HernandezCandidateDem.Legislature, AZ6$3.9K$3.9K~712.5K0.0%13 Oct
100Arizona Republican PartyPartyRep.Other statewide, AZ5$5.6K$3.2K~324.5K24 Oct
101AZ State Rep. Justin WilmethPaid for by Vote WilmethCandidateRep.Legislature, AZ5$3.2K$3.2K~232.5K0.0%23 Oct
102Christine Porter Marsh for ArizonaPaid for by Chris4Arizona. Authorized by Christine MarshCandidateDem.Legislature, AZ2$3.1K$3.1K~180K23 Oct
103Commitment to EducationPaid for by Commitment to Education. Not authorized by any candidate.GroupRep.Legislature, AZ24$3K$3K~188.4K0.0%26 Oct
104Contreras for AZPaid for by Contreras for AZ. Authorized by Patty ContrerasCandidateDem.Legislature, AZ7$2.9K$2.9K~277K0.0%24 Oct
105Just The VetoesGroupRep.Governor, AZ82$4.4K$2.5K~298.5K98%21 Oct
106Consuelo HernandezPaid for by Consuelo for ArizonaCandidateDem.Legislature, AZ3$2.1K$2.1K~540K13 Oct
107Save Our Schools ArizonaGroupDem.Legislature, AZ9$1.9K$1.9K~307.5K78%24 Oct
108Southern Arizona Home Builders AssociationGroupDem.Legislature, AZ3$1.8K$1.8K~116.5K2 Jul
109Gloria Romero Roses For State HouseCandidateDem.Legislature, FL476$33.8K$1.8K~3.2M18%24 Oct
110Steve MontenegroPaid for by Montenegro For HouseCandidateRep.Legislature, AZ3$1.7K$1.7K~31.5K23 Oct
111Lisa Fink for State Representative LD27Paid for by LISA FINK FOR STATE REPRESENTATIVE - DISTRICT 27CandidateRep.Legislature, AZ13$1.5K$1.5K~220.5K0.0%23 Oct
112Re-Elect Kavanagh 2026Paid for by John Kavanagh for State SenatorCandidateRep.Legislature, AZ3$1.4K$1.4K~82K18 Jun
113Veronica4ArizonaCandidateNoneLegislature, AZ29$1.5K$1.4K~42.9K0.0%21 Jul
114Doug Everett for AZ SenateCandidateRep.Legislature, AZ7$1.3K$1.3K~52.6K0.0%24 Oct
115Miranda Lopez for AZ State House - LD21Paid for by Miranda Lopez for State RepresentativeCandidateNoneLegislature, AZ7$1.3K$1.3K~71.6K0.0%5 Sep
116Spargo for ArizonaPaid for by Spargo for Arizona CandidateNoneLegislature, AZ9$1.3K$1.3K~153.5K0.0%25 Oct
117Affordable ArizonaGroupDem.Legislature, AZ3$1.3K$1.3K~23.6K8 Jul
118Jackie Anderson AZ House District 19Paid for by Jackie Anderson for AZ HouseCandidateNoneLegislature, AZ1$1.2K$1.2K~137.5K26 Oct
119Maritza 4 AZPaid for by Maritza For ArizonaCandidateDem.Legislature, AZ3$1K$999~322.5K30 Jun
120Diaz 4 ArizonaPaid for by DIAZ FOR AZCandidateDem.Legislature, AZ2$999$999~325K30 Jun
121Mesa AZ ConservativesPaid for by AZ GOP LD9 RepublicansPartyRep.Legislature, AZ4$998$998~70K15 Sep
122Quang H. NguyenPaid for by Quang Nguyen for LD-1CandidateRep.Legislature, AZ4$798$798~45K22 Jun
123Elect Kevin PaynePaid for by Kevin Payne For State RepresentativeCandidateRep.Legislature, AZ6$797$797~117K0.0%23 Oct
124Representative Leo Biasiucci State of Arizona District 30Paid for by Leo BiasiucciCandidateRep.Legislature, AZ1$750$750~37.5K22 Jun
125VoteKristaPaid for by Krista Keating-Joseph Campaign FundCandidateRep.Legislature, AZ13$844$745~67K17 Aug
126Rocque PerezPaid for by Rocque for ArizonaCandidateDem.Legislature, AZ7$647$647~60.5K14%21 Jul
127Annie MenzCandidateDem.Legislature, AZ2$899$550~222.5K14 Oct
128Light Beer Dark MoneyPaid for by Light Beer Dark Money, LLCUnknownRep.Governor, AZ16$1.1K$547~144.1K88%20 Oct
129Robert Michael WallacePaid for by Robert for Arizona State SenateCandidateDem.Legislature, AZ2$499$499~33K30 Jun
130Vote Delores McLaughlinPaid for by Delores For AZCandidateRep.Legislature, AZ4$498$498~14K13 Jul
131Joseph ChaplikPaid for by Joseph Chaplik LD 23CandidateRep.Legislature, AZ6$497$497~26.1K67%12 Jun
132Mary Rabago ProductionsUnknownNoneOther statewide, AZ1$450$450~85K9 Oct
133Lydia HernandezCandidateDem.Legislature, AZ1$450$450~162.5K19 Jun
134Rosa Cantu for State Representative - LD24Paid for by Rosa Cantu for ArizonaCandidateDem.Legislature, AZ1$450$450~162.5K19 Jun
135Sandra for ArizonaPaid for by Sandra for AZCandidateNoneLegislature, AZ4$498$449~39.1K16 Jul
136Sen. Analise OrtizPaid for by Paid for by Analise Ortiz for Arizona. Authorized by Analise Ortiz.CandidateDem.Legislature, AZ3$449$449~105K23 Jun
137Ferrara4AZPaid for by FERRARA4AZCandidateNoneLegislature, AZ5$548$398~34.5K15 Jul
138Liz Storer for State HousePaid for by Storer For State HouseCandidateDem.Legislature, WY8$3.5K$350~103.6K0.0%25 Oct
139David Rose For Arizona Paid for by David Rose for Arizona HouseCandidateRep.Legislature, AZ1$350$350~112.5K5 Jun
140BobKarp2026Paid for by Bob Karp for AZ SenateCandidateNoneLegislature, AZ5$348$348~19.5K60%25 Oct
141Shane GianinoCandidateRep.Legislature, MI5$648$299~73.5K20%25 Jul
142Juan Manuel Guerrero Real State AgentCandidateNoneLegislature, AZ4$298$298~37K11 Jul
143Juan Manuel GuerreroCandidateDem.Legislature, AZ2$199$199~32K9 Jul
144Gus Mattammal for State Superintendent of Public InstructionPaid for by Gus Mattammal for Superintendent of Public Instruction 2026CandidateNoneOther statewide, CA20$4.6K$150~538.6K0.0%2 Jun
145Rural Arizona ActionGroupNoneLegislature, AZ1$150$150~37.5K25 Oct
146NE Valley TimesPaid for by Metric Media LLCNetwork pageRep.Governor, AZ3$149$149~648.526 Oct
147William PoundsPaid for by William Pounds For Arizona GovernorCandidateDem.Governor, AZ3$149$149~4.5K10 May
148Dave Parke for House District 30Paid for by Campaign to Elect Dave ParkeCandidateNoneLegislature, UT17$3.6K$99~185.6K0.0%26 Oct
149Jadan Terrazas for State Senate District 10CandidateRep.Legislature, OK29$1.7K$99~82.5K41%16 Jun
150Jimenez4StateSenatePaid for by Jimenez for State Senate - 22nd District - 2026CandidateNoneState3$749$50~252K18 May
151Lloyd Johnson for AZ LD6Paid for by Lloyd Johnson for State SenateCandidateRep.Legislature, AZ1$50$50~6.5K26 Aug
152Miguel For ArizonaPaid for by Miguel for ArizonaCandidateNoneLegislature, AZ1$50$50~549.523 Jun
153Ryan SlawsonPaid for by Fred Slawson for State Senator - District No. 19 CandidateDem.Legislature, AZ1$50$50~549.56 May

Spend and impressions are midpoints of Meta’s ranges, impressions capped at “1M+” per ad. Type, side and race come from a model reading each ad; a page shows the side and race most of its spend went to. Attack is the share of a page’s classified ads that attack a named opponent, shown from five ads. See the methodology.