United States 2026 · Every advertiser

Sam Liccardo

This page ran 22 paid political ads on Facebook and Instagram between 30 July 2026 and 26 October 2026. Meta reports $5.3–7.5K of spend, which makes it the 5,644th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: Federal. Paid for by Liccardo for Congress. It belongs to Sam Liccardo, whose page gathers all of their pages.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

LICCARDO FOR CONGRESS, a House candidate’s committee. FEC committee C00858688 ↗

A candidate’s own committee: Sam Liccardo, Democrat, running for the House in California, district 16. The side above is the candidate’s party on the FEC record.

22

ads

$6.4K

reported spend, range $5.3–7.5K

100%

of spend on federal races

$200

median spend per ad

Spend by week the ad started

3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
71%
Promotional
12%
Informational
18%

Share of the 17 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Donald Trump$1.9K
  • ICE$999
  • Speaker Johnson$650

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
59%
Security, crime & immigration
47%
Electoral process & turnout
29%
Infrastructure & energy
5.9%
Health
5.9%
Jobs & youth
5.9%

Spend by race: Federal 100%.

Spend by ad language: English 90%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • TAKE ACTION: Demand Accountability for Domestic National Guard Deployments

    15 September 2026 · Sam Liccardo · $700 – $799 · 15K+ impressions · Informational · Ad Library

  • Trump wants to stop you from voting — and he’s going to use the SAVE Act to do it. The voting rights of tens of millions of U.S. citizens hang in the balance. We need everyone on the field to win. Sign our petition and tell Congress not to pass the SAVE Act: bit.ly/stop-trump-scheme

    18 August 2026 · Sam Liccardo · $700 – $799 · 15K+ impressions · Attack · Ad Library

  • Congratulations to the City of Gilroy, Mayor Greg Bozzo, and the City Council for unanimously enacting a temporary moratorium on new ICE detention facilities and joining communities across the Bay Area in taking action to protect the health and safety of their neighborhoods. Sign our petition to stop new ICE detention facilities from being built in California: https://actionnetwork.org/petitions/stop-new-ice-detention-facilities-in-california?source=Social

    21 October 2026 · Sam Liccardo · $600 – $699 · 7K+ impressions · Promotional · Ad Library

  • TAKE ACTION: Demand that Speaker Johnson cancel recess so Congress can address the catastrophic risk posed by advanced AI

    15 September 2026 · Sam Liccardo · $600 – $699 · 10K+ impressions · Attack · Ad Library

  • Stop Trump’s Pay-to-Play Truth Social Scheme

    15 September 2026 · Sam Liccardo · $600 – $699 · 10K+ impressions · Attack · Ad Library

  • When ICE officers use excessive force or violate constitutional rights, the allegations must be investigated by an independent authority, not left to the agency to police itself.

    18 August 2026 · Sam Liccardo · $600 – $699 · 25K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Sam Liccardo: political ads on Facebook and Instagram before the 2026 US midterms · Vipima