Israel 2026 · Parties and candidates · Together (Bennett, Lapid)
Yesh Atid
מפלגת יש עתיד
Yesh Atid ran 1,067 paid political ads on Facebook and Instagram across 8 pages, its candidates' pages included, between 15 September 2025 and 26 October 2026. Meta reports ₪1.6–2M of spend. That makes it the 5th largest spender of the 17 parties we track. Together (Bennett, Lapid) won 12 seats on 531,476 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
1,067
ads on 8 pages
₪1.8M
reported spend, range ₪1.6–2M
23%
of spend after the Knesset dissolved on 17 July
₪149.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪1.8M
1,067 ads on 8 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- Yair Lapid - יאיר לפיד · ₪1.6M
- From the dissolution, 17 Jul
- ₪422.6K
- Per vote
- ₪0.80
- Attack ads, of text ads
- 50%
On Google and YouTubeSearch · YouTube · Display
₪3–15K
47 ads from 1 verified advertiser account, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 47 video
- Impressions
- 1.4M–1.7M
- Targeting declared
- Israel only, no age or gender
- Last ad shown
- 27 Oct
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Yesh Atid, led by Yair Lapidיש עתיד - בראשות יאיר לפיד | 47 | 47 video | 5 Jan | 27 Oct | ₪3–15K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 911 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- the governmentהממשלה56
- NetanyahuНетаниягу30
- Netanyahuנתניהו18
- the coalitionהקואליציה18
- the October 7 governmentממשלת ה-7 באוקטובר15
- Yariv Levinיריב לוין9
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 81%, Russian 2.5%, Hebrew and English 1.2%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Yair Lapid | 697 | ₪1.6M |
| Karine Elharrar | 251 | ₪28.3K |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
When you reach the ballot box, don’t forget who will truly safeguard the values that matter to you.
כשתגיעו לקלפי אל תשכחו מי באמת ישמור על הערכים שחשובים לכם.
28 September 2026 · Yair Lapid - יאיר לפיד · ₪70–80K · 1M+ impressions · Promotional · Ad Library
We did it once, and now we need you >>> Only we can be trusted! Join us; details at the link in the first comment.
עלה בידנו פעם אחת ועכשיו אנחנו צריכים אתכם >>> רק עלינו אפשר לסמוך! הצטרפו אלינו, פרטים בקישור בתגובה הראשונה.
16 April 2026 · Yair Lapid - יאיר לפיד · ₪25–30K · 1M+ impressions · Promotional · Ad Library
Is this what you want? That we finally won’t live together? You dismantled this country.
זה מה שאתם רוצים? שסופית לא נחיה ביחד? פירקתם את המדינה הזו.
8 February 2026 · Yair Lapid - יאיר לפיד · ₪20–25K · 1M+ impressions · Attack · Ad Library
Netanyahu led us into a strategic collapse. It was a disgraceful combination of arrogance, irresponsibility, negligent staff work, lies sold to the Americans, and damage to trust between the countries. A military success that became a diplomatic disaster. Israel had no influence whatsoever over the agreement signed tonight between the United States and Iran. Netanyahu turned us into a client state that receives instructions by phone on matters at the core of our national security.
נתניהו הוביל אותנו למפולת אסטרטגית. היה פה שילוב מחפיר של יוהרה, חוסר אחריות,עבודת מטה רשלנית, שקרים שנמכרו לאמריקאים ופגעו באמון בין המדינות. הצלחה צבאית שהפכה לאסון מדיני. לישראל לא היתה שום השפעה על ההסכם שנחתם הלילה בין ארצות הברית לאיראן. נתניהו הפך אותנו למדינת חסות שמקבלת הנחיות בטלפון בנושאים שנוגעים לליבת הבטחון הלאומי שלנו.
9 April 2026 · Yair Lapid - יאיר לפיד · ₪15–20K · 500K+ impressions · Attack · Ad Library
At a Magen David Adom station, I met Becky from Ashdod. She works for Magen David Adom and used to train dogs. While I was donating blood, she told me she is the mother of three high-functioning autistic children. The staff call her “Queen Becky.” She even has a badge saying so. Rightly so.
בתחנת מד״א פגשתי את בקי מאשדוד. עובדת מגן דוד אדום שפעם הייתה מאלפת כלבים. בזמן שתרמתי דם סיפרה לי שהיא אמא לשלושה ילדים על הרצף בתפקוד גבוה. הצוות קורא לה ״בקי המלכה״. אפילו יש לה תג כזה. בצדק.
10 March 2026 · Yair Lapid - יאיר לפיד · ₪15–20K · 200K+ impressions · Promotional · Ad Library
Let’s set the record straight on Likud’s values
בואו נעשה סדר בערכים של הליכוד
8 February 2026 · Yair Lapid - יאיר לפיד · ₪15–20K · 1M+ impressions · Ad Library
Pages that ran the ads
| Page | Ads | Spend (₪) |
|---|---|---|
| Yair LapidYair Lapid - יאיר לפיד | 363 | ₪1.6M |
| Yesh Atid partyמפלגת יש עתיד | 72 | ₪124.8K |
| Yair LapidЯир Лапид | 334 | ₪57.4K |
| Karine ElharrarKarine Elharrar- קארין אלהרר | 251 | ₪28.3K |
| Yesh Atid Youthצעירי יש עתיד | 12 | ₪10.8K |
| YA Israeli | 7 | ₪6.8K |
| Cabinet.young | 14 | ₪5.3K |
| Tatyana MazarskayaТатьяна Мазарская | 14 | ₪693 |
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.