Yair LapidЯир Лапид

This page ran 334 paid political ads on Facebook and Instagram between 30 September 2025 and 26 October 2026. Meta reports ⁦₪41–74K⁩ of spend, which makes it the 161st largest advertiser of the 1575 pages in our data. Advertiser type: Candidate. Paid for by Yesh Atid - Certificate of Registration with the Registrar of Political Parties (‎⁨יש עתיד - תעודת רישום ברשם המפלגות⁩). It belongs to Yair Lapid, whose page gathers all of their pages.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

334

ads

₪57.4K

reported spend, range ⁦₪41–74K⁩

39%

of spend after the Knesset dissolved on 17 July

₪149.5

median spend per ad

Spend by week the ad started

6 Oct

3 Nov

1 Dec

5 Jan

2 Feb

2 Mar

6 Apr

4 May

1 Jun

6 Jul

Knesset dissolves, 17 Jul

3 Aug

7 Sep

5 Oct

Tone

Attack

54%

Promotional

32%

Informational

12%

Defensive

1.0%

Share of the 290 ads with text that our model classified. Attack ads name an opponent.

Most attacked

NetanyahuНетаниягу30
governmentправительство8
coalitionкоалиция6
Benjamin NetanyahuБиньямин Нетаниягу5
GovernmentПравительство4
the current governmentнынешнего правительства3

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law

45%

Corruption & governance

30%

Economy & cost of living

16%

Electoral process & turnout

11%

Education

10%

Candidate profile

9.0%

Other

5.2%

Social protection

4.5%

Spend by ad language: Russian 79%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

@psykirillgreen
18 October 2026 · Яир Лапид · ⁦~₪1K⁩ · 90K+ impressions · Ad Library
@artur.krasner “We actually had more questions, but! We’ll ask the questions about prices too—not Yair, another speaker.”
@artur.krasner "У нас вообще было больше вопросов, но! Вопросы по ценам тоже зададим, не Яиру, другому спикеру"
18 October 2026 · Яир Лапид · ⁦₪900 – ₪999⁩ · 60K+ impressions · Attack · Ad Library
What we did in one year in the government of change
Что мы сделали за один год в правительстве перемен
12 October 2026 · Яир Лапид · ⁦₪900 – ₪999⁩ · 20K+ impressions · Promotional · Ad Library
@elizabeth_zelinsky_
25 October 2026 · Яир Лапид · ⁦₪800 – ₪899⁩ · 45K+ impressions · Ad Library
@sonya_rait Show me your party lists and I’ll tell you who you are 😌
@sonya_rait Покажи мне свои партийные списки и я скажу, кто ты😌
19 October 2026 · Яир Лапид · ⁦₪700 – ₪799⁩ · 40K+ impressions · Attack · Ad Library
Why is everything so expensive? Because this government wants everything to be expensive. Why? Because it makes money from every shekel we pay. Every time we pay at the supermarket, the government is there with us—just on the other side of the checkout. How does it work? Like this: For the current government, which spends money like crazy, there are two ways to raise money: The first is to raise taxes. That is the easiest, but there is a problem—it is visible. Everyone will see that taxes are being raised
Почему всё так дорого? Потому что это правительство хочет, чтобы всё было дорого. Почему? Потому что оно зарабатывает на каждом шекеле, который мы платим. Каждый раз, когда мы платим в супермаркете, правительство оказывается там с нами — только по другую сторону кассы. Как это работает? Вот так: Для нынешнего правительства, которое тратит деньги как сумасшедшее, есть два способа собрать деньги: Первый — повысить налоги. Это легче всего, но есть проблема — это видно. Все увидят, что налоги выро
19 October 2025 · Яир Лапид · ⁦₪700 – ₪799⁩ · 35K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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