Israel 2026 · Parties and candidates · Together (Bennett, Lapid)
Together (Bennett)
ביחד בראשות בנט
Together (Bennett) ran 962 paid political ads on Facebook and Instagram across 7 pages, its candidates' pages included, between 26 October 2025 and 26 October 2026. Meta reports ₪1.8–2.3M of spend. That makes it the 4th largest spender of the 17 parties we track. Together (Bennett, Lapid) won 12 seats on 531,476 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
962
ads on 7 pages
₪2.1M
reported spend, range ₪1.8–2.3M
53%
of spend after the Knesset dissolved on 17 July
₪749.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪2.1M
962 ads on 7 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- נפתלי בנט - Naftali Bennett · ₪1.2M
- From the dissolution, 17 Jul
- ₪1.1M
- Per vote
- ₪2.05
- Attack ads, of text ads
- 17%
On Google and YouTubeSearch · YouTube · Display
₪1.1–1.4M
178 ads from 2 verified advertiser accounts, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 135 video · 43 text
- Impressions
- 87.2M–101.5M
- Targeting declared
- age on 32 ads · gender on 32 ads
- Last ad shown
- 27 Oct
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Together, led by Bennett, restoring hopeביחד בראשות בנט מחזירים את התקווה | 70 | 70 video | 6 Sep | 27 Oct | ₪700–861K |
| Together, led by Bennett, restoring hopeביחד בראשות בנט מחזירים את התקווה | 108 | 65 video · 43 text | 18 Jan | 27 Oct | ₪421–545K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 793 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Likudהליכוד23
- This governmentהממשלה הזאת12
- Smotrichסמוטריץ'10
- the governmentהממשלה8
- NetanyahuНетаниягу6
- Jaroushi, Hariri and Abu Latifג’רושי, חרירי ואבו-לטיף4
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 50%, Russian 2.6%, Hebrew and English 1.7%, Arabic 0.2%, Russian and Hebrew 0.2%, English 0.0%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Naftali Bennett | 799 | ₪1.2M |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Only together! Only Bennett!
רק ביחד! רק בנט!
21 October 2026 · ביחד בראשות בנט · ₪125–150K · 1M+ impressions · Ad Library
Together, we will enlist everyone! Haredim and Arabs, in the military and national service. Anyone who dodges service will not get a shekel from the state. Together, we will fix Israel!
ביחד נגייס את כולם! חרדים וערבים, לצבא ולשרות לאומי, מי שמשתמט, לא יקבל שקל מהמדינה. ביחד נתקן את ישראל!
3 September 2026 · נפתלי בנט - Naftali Bennett · ₪20–25K · 250K+ impressions · Promotional · Ad Library
We meet you everywhere in our country. This is what fixing things looks like 💙🇮🇱
אנחנו פוגשים אתכם בכל מקום בארץ שלנו. ככה נראה תיקון 💙🇮🇱
15 October 2026 · ביחד בראשות בנט · ₪10–15K · 350K+ impressions · Promotional · Ad Library
Everywhere in the country, we hear you asking us to fix our beloved country together 💙
בכל מקום בארץ אנחנו שומעים אתכם מבקשים - שנתקן את המדינה האהובה שלנו ביחד 💙
15 October 2026 · ביחד בראשות בנט · ₪10–15K · 500K+ impressions · Promotional · Ad Library
Everywhere in the country, they tell Bennett: only together can we fix things!
בכל מקום בארץ אומרים לבנט, רק ביחד נתקן!
15 October 2026 · ביחד בראשות בנט · ₪10–15K · 500K+ impressions · Promotional · Ad Library
An entire country is asking for change 🇮🇱
מדינה שלמה מבקשת תיקון 🇮🇱
15 October 2026 · ביחד בראשות בנט · ₪10–15K · 500K+ impressions · Ad Library
Pages that ran the ads
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.