Israel 2026 · Parties and candidates · Together (Bennett, Lapid)
Naftali Bennett
נפתלי בנט
Naftali Bennett ran 799 paid political ads on Facebook and Instagram from 3 pages between 16 February 2026 and 26 October 2026. Meta reports ₪1.1–1.4M of spend. That makes Naftali Bennett the 4th largest spender of the 27 candidates we track. Party: Together (Bennett). Together (Bennett, Lapid) won 12 seats on 531,476 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
799
ads on 3 pages
₪1.2M
reported spend, range ₪1.1–1.4M
27%
of spend after the Knesset dissolved on 17 July
₪749.5
median spend per ad
Spend by week the ad started
Tone
Share of the 681 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Likudהליכוד23
- This governmentהממשלה הזאת12
- Smotrichסמוטריץ'10
- the governmentהממשלה8
- NetanyahuНетаниягу6
- Jaroushi, Hariri and Abu Latifג’רושי, חרירי ואבו-לטיף4
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 70%, Russian 4.3%, Hebrew and English 2.9%, Russian and Hebrew 0.3%, English 0.1%.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Together, we will enlist everyone! Haredim and Arabs, in the military and national service. Anyone who dodges service will not get a shekel from the state. Together, we will fix Israel!
ביחד נגייס את כולם! חרדים וערבים, לצבא ולשרות לאומי, מי שמשתמט, לא יקבל שקל מהמדינה. ביחד נתקן את ישראל!
3 September 2026 · נפתלי בנט - Naftali Bennett · ₪20–25K · 250K+ impressions · Promotional · Ad Library
Naftali Bennett is the leader suited to lead Israel's recovery. Bennett, a right-wing man all his life, was a fighter in the Sayeret Matkal special forces unit, an officer in Maglan, and a successful high-tech entrepreneur. Bennett brings experience as prime minister, defense minister, economy minister and education minister. The only leader capable of bringing together right and left, religious and secular Israelis, to repair Israel together, as they fought together. Together we will repair Israel!
נפתלי בנט הוא המנהיג שמתאים להוביל את התיקון של ישראל. בנט, איש ימין כל חייו, שהיה לוחם בסיירת מטכ"ל, קצין במגלן, יזם הייטק מצליח. בנט שמביא ניסיון כראש ממשלה, שר ביטחון, שר כלכלה ושר החינוך. המנהיג היחיד שמסוגל לחבר בין ימין ושמאל, דתיים וחילונים לתקן את ישראל יחד, כפי שנלחמו יחד. ביחד נתקן את ישראל!
23 July 2026 · נפתלי בנט - Naftali Bennett · ₪10–15K · 1M+ impressions · Promotional · Ad Library
Look who joined Together. Welcome, Tikva 🇮🇱
תראו מי הצטרפה לביחד. ברוכה הבאה תקווה🇮🇱
29 June 2026 · נפתלי בנט - Naftali Bennett · ₪10–15K · 600K+ impressions · Promotional · Ad Library
There is hope. There is a new deal for Israel 🇮🇱
יש תקווה. יש הסכם חדש לישראל🇮🇱
23 June 2026 · נפתלי בנט - Naftali Bennett · ₪10–15K · 500K+ impressions · Ad Library
"I lost twenty-five friends. I trust you to investigate this." >>
"איבדתי עשרים וחמישה חברים. אני סומכת עליך שאתה תתחקר את זה">>
18 May 2026 · נפתלי בנט - Naftali Bennett · ₪10–15K · 700K+ impressions · Promotional · Ad Library
The 2026 turnaround. A new chapter for Israel.
מהפך 2026. פרק חדש לישראל.
13 May 2026 · נפתלי בנט - Naftali Bennett · ₪9–10K · 600K+ impressions · Ad Library
Pages that ran the ads
| Page | Ads | Spend (₪) |
|---|---|---|
| Naftali Bennettנפתלי בנט - Naftali Bennett | 760 | ₪1.2M |
| Naftali BennettНафтали Беннет | 36 | ₪57.4K |
| Naftali Bennett en Français | 3 | ₪548.5 |
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.