Israel 2026 · Parties and candidates · Likud
Likud
מפלגת הליכוד
Likud ran 895 paid political ads on Facebook and Instagram across 17 pages, its candidates' pages included, between 15 October 2025 and 27 October 2026. Meta reports ₪4.2–5.2M of spend. That makes it the largest spender of the 17 parties we track. Likud won 27 seats on 1,167,458 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
895
ads on 17 pages
₪4.7M
reported spend, range ₪4.2–5.2M
93%
of spend after the Knesset dissolved on 17 July
₪1.2K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪4.7M
895 ads on 17 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- Benjamin Netanyahu - בנימין נתניהו · ₪3.4M
- From the dissolution, 17 Jul
- ₪4.4M
- Per vote
- ₪3.76
- Attack ads, of text ads
- 48%
On Google and YouTubeSearch · YouTube · Display
₪250 – ₪500
1 ad from 1 verified advertiser account, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 1 text
- Impressions
- 0–1K
- Targeting declared
- Israel only, no age or gender
- Last ad shown
- 13 Aug
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Amit Haleviעמית הלוי | 1 | 1 text | 12 Aug | 13 Aug | ₪250 – ₪500 |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 736 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- the leftהשמאל117
- Eisenkotאיזנקוט48
- Eisenkot, Liberman and Golanאיזנקוט, ליברמן וגולן16
- Libermanליברמן8
- Mansour Abbas and Eisenkotמנסור עבאס ואיזנקוט7
- Diba 12דיבה 127
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 55%, Russian 8.1%, Hebrew and English 0.1%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Benjamin Netanyahu | 349 | ₪3.8M |
| Nir Barkat | 108 | ₪333K |
| Shay Kallach | 131 | ₪242.3K |
| Amit Halevi | 202 | ₪53.7K |
| May Golan | 13 | ₪18.2K |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Even hearing it, it’s hard to believe: Lieberman intends to hand Judea and Samaria over to Jordan. This must not be allowed!
Даже услышав, в это сложно поверить: Либерман намерен отдать Иудею и Самарию Иордании. Этого нельзя допустить!
27 September 2026 · Биньямин Нетаниягу - בנימין נתניהו · ₪70–80K · 1M+ impressions · Attack · Ad Library
Right or Palestine
ימין או פלסטין
28 September 2026 · Benjamin Netanyahu - בנימין נתניהו · ₪60–70K · 1M+ impressions · Ad Library
Yair Golan revealed this evening that he and Eisenkot will form a left-wing government with the Arab parties. That’s what this election is about: either the right—or Palestine. Only a vote for Likud will prevent Eisenkot, Golan, Lieberman, Bennett and the Arab parties from forming a left-Arab government.
יאיר גולן חושף הערב שהוא ואיזנקוט יקימו ממשלת שמאל עם המפלגות הערביות. על זה הבחירות: זה או ימין - או פלסטין. רק הצבעה לליכוד תמנע הקמת ממשלת שמאל-ערבים של איזנקוט, גולן, ליברמן, בנט והמפלגות הערביות.
7 October 2026 · Benjamin Netanyahu - בנימין נתניהו · ₪45–50K · 1M+ impressions · Attack · Ad Library
The choice is simple: either the RIGHT or Palestine
Выбор прост: либо ПРАВЫЕ, либо Палестина
29 September 2026 · Биньямин Нетаниягу - בנימין נתניהו · ₪45–50K · 1M+ impressions · Attack · Ad Library
Israel’s prime minister must know how to lead on the global stage.
ראש ממשלת ישראל חייב לדעת איך להוביל בזירה העולמית.
14 September 2026 · Benjamin Netanyahu - בנימין נתניהו · ₪45–50K · 1M+ impressions · Promotional · Ad Library
Right-wingers—get out and vote Likud!
ימנים - צאו להצביע מחל!
13 October 2026 · Benjamin Netanyahu - בנימין נתניהו · ₪40–45K · 1M+ impressions · Ad Library
Pages that ran the ads
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.