Israel 2026 · Parties and candidates · Likud

Benjamin Netanyahu

בנימין נתניהו

Benjamin Netanyahu ran 349 paid political ads on Facebook and Instagram from 2 pages between 24 August 2026 and 27 October 2026. Meta reports ⁦₪3.4–4.2M⁩ of spend. That makes Benjamin Netanyahu the largest spender of the 27 candidates we track. Party: Likud. Likud won 27 seats on 1,167,458 votes.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.

349

ads on 2 pages

₪3.8M

reported spend, range ⁦₪3.4–4.2M⁩

100%

of spend after the Knesset dissolved on 17 July

₪6.5K

median spend per ad

Spend by week the ad started

7 Sep
5 Oct

Tone

Attack
78%
Promotional
22%

Share of the 248 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • the leftהשמאל65
  • Eisenkotאיזנקוט47
  • Eisenkot, Liberman and Golanאיזנקוט, ליברמן וגולן16
  • Libermanליברמן8
  • Mansour Abbas and Eisenkotמנסור עבאס ואיזנקוט7
  • LiebermanЛибермана6

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Electoral process & turnout
85%
Security & rule of law
81%
Candidate profile
6.5%
Corruption & governance
0.8%

Spend by ad language: Hebrew 52%, Russian 10%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Even hearing it, it’s hard to believe: Lieberman intends to hand Judea and Samaria over to Jordan. This must not be allowed!

    Даже услышав, в это сложно поверить: Либерман намерен отдать Иудею и Самарию Иордании. Этого нельзя допустить!

    27 September 2026 · Биньямин Нетаниягу - בנימין נתניהו · ⁦₪70–80K⁩ · 1M+ impressions · Attack · Ad Library

  • Right or Palestine

    ימין או פלסטין

    28 September 2026 · Benjamin Netanyahu - בנימין נתניהו · ⁦₪60–70K⁩ · 1M+ impressions · Ad Library

  • Yair Golan revealed this evening that he and Eisenkot will form a left-wing government with the Arab parties. That’s what this election is about: either the right—or Palestine. Only a vote for Likud will prevent Eisenkot, Golan, Lieberman, Bennett and the Arab parties from forming a left-Arab government.

    יאיר גולן חושף הערב שהוא ואיזנקוט יקימו ממשלת שמאל עם המפלגות הערביות. על זה הבחירות: זה או ימין - או פלסטין. רק הצבעה לליכוד תמנע הקמת ממשלת שמאל-ערבים של איזנקוט, גולן, ליברמן, בנט והמפלגות הערביות.

    7 October 2026 · Benjamin Netanyahu - בנימין נתניהו · ⁦₪45–50K⁩ · 1M+ impressions · Attack · Ad Library

  • The choice is simple: either the RIGHT or Palestine

    Выбор прост: либо ПРАВЫЕ, либо Палестина

    29 September 2026 · Биньямин Нетаниягу - בנימין נתניהו · ⁦₪45–50K⁩ · 1M+ impressions · Attack · Ad Library

  • Israel’s prime minister must know how to lead on the global stage.

    ראש ממשלת ישראל חייב לדעת איך להוביל בזירה העולמית.

    14 September 2026 · Benjamin Netanyahu - בנימין נתניהו · ⁦₪45–50K⁩ · 1M+ impressions · Promotional · Ad Library

  • Right-wingers—get out and vote Likud!

    ימנים - צאו להצביע מחל!

    13 October 2026 · Benjamin Netanyahu - בנימין נתניהו · ⁦₪40–45K⁩ · 1M+ impressions · Ad Library

Pages that ran the ads

PageAdsSpend (₪)
Benjamin NetanyahuBenjamin Netanyahu - בנימין נתניהו329₪3.4M
Benjamin NetanyahuБиньямин Нетаниягу - בנימין נתניהו20₪419.4K

Each link opens the page's political ads in the Meta Ad Library.

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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