Israel 2026 · Parties and candidates · Blue and White
Blue and White (Gantz)
מפלגת כחול לבן
Blue and White (Gantz) ran 142 paid political ads on Facebook and Instagram across 3 pages, its candidates' pages included, between 16 October 2025 and 18 October 2026. Meta reports ₪163–204K of spend. That makes it the 15th largest spender of the 17 parties we track. Blue and White withdrew before the vote.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
142
ads on 3 pages
₪183.4K
reported spend, range ₪163–204K
82%
of spend after the Knesset dissolved on 17 July
₪449.5
median spend per ad
Spend by week the ad started
Tone
Share of the 81 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Bennett and Lapidבנט ולפיד4
- Netanyahu and the extremistsנתניהו והקיצוניים4
- Politicians from both blocsהפוליטיקאים משני הגושים1
- Goldknopf or Tibiגולדקנופף או טיבי1
- Eisenkot, Lieberman and Lapid; Netanyahuאיזנקוט, ליברמן ולפיד; נתניהו1
- the coalitionהקואליציה1
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 29%, Hebrew and English 0.5%, Hebrew and Russian 0.2%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Benny Gantz | 123 | ₪169.8K |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
They didn't expect this
לזה הם לא ציפו
24 September 2026 · בני גנץ - Benny Gantz · ₪20–25K · 800K+ impressions · Ad Library
Come on, they're trashing Gantz.
בואו, מטנפים על גנץ.
17 September 2026 · בני גנץ - Benny Gantz · ₪20–25K · 800K+ impressions · Ad Library
Come on, they're trashing Gantz.
בואו, מטנפים על גנץ.
17 September 2026 · בני גנץ - Benny Gantz · ₪20–25K · 900K+ impressions · Ad Library
They convinced you that you are alone — but that isn't true! If everyone who believes in our path votes, we'll get through easily.
שיכנעו אתכם שאתם לבד - אבל זה לא נכון! אם כל מי שמאמין בדרך שלנו יצביע - נעבור ובגדול.
3 October 2026 · בני גנץ - Benny Gantz · ~₪4K · 175K+ impressions · Promotional · Ad Library
After the war — we make peace among ourselves.
אחרי המלחמה - עושים שלום בינינו.
27 August 2026 · בני גנץ - Benny Gantz · ~₪3K · 350K+ impressions · Ad Library
What's bothering you?
מה שורף לכם?
10 September 2026 · מפלגת כחול לבן · ~₪2K · 70K+ impressions · Ad Library
Pages that ran the ads
| Page | Ads | Spend (₪) |
|---|---|---|
| Benny Gantzבני גנץ - Benny Gantz | 122 | ₪169.4K |
| Blue and White partyמפלגת כחול לבן | 19 | ₪13.6K |
| Benny GantzБени Ганц | 1 | ₪349.5 |
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.