Israel 2026 · Parties and candidates · Blue and White

Benny Gantz

בני גנץ

Benny Gantz ran 123 paid political ads on Facebook and Instagram from 2 pages between 22 October 2025 and 18 October 2026. Meta reports ⁦₪151–188K⁩ of spend. That makes Benny Gantz the 16th largest spender of the 27 candidates we track. Party: Blue and White (Gantz). Blue and White withdrew before the vote.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.

123

ads on 2 pages

₪169.8K

reported spend, range ⁦₪151–188K⁩

85%

of spend after the Knesset dissolved on 17 July

₪449.5

median spend per ad

Spend by week the ad started

3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
 Knesset dissolves, 17 Jul
3 Aug
7 Sep
5 Oct

Tone

Attack
34%
Promotional
47%
Informational
19%

Share of the 68 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Bennett and Lapidבנט ולפיד4
  • Netanyahu and the extremistsנתניהו והקיצוניים4
  • Politicians from both blocsהפוליטיקאים משני הגושים1
  • Eisenkot, Lieberman and Lapid; Netanyahuאיזנקוט, ליברמן ולפיד; נתניהו1

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law
49%
Electoral process & turnout
35%
Candidate profile
13%
Infrastructure
10%
Corruption & governance
8.8%
Social protection
7.4%
Other
7.4%
Rallies & events
7.4%

Spend by ad language: Hebrew 27%, Hebrew and Russian 0.2%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • They didn't expect this

    לזה הם לא ציפו

    24 September 2026 · בני גנץ - Benny Gantz · ⁦₪20–25K⁩ · 800K+ impressions · Ad Library

  • Come on, they're trashing Gantz.

    בואו, מטנפים על גנץ.

    17 September 2026 · בני גנץ - Benny Gantz · ⁦₪20–25K⁩ · 800K+ impressions · Ad Library

  • Come on, they're trashing Gantz.

    ⁨ בואו, מטנפים על גנץ.⁩

    17 September 2026 · בני גנץ - Benny Gantz · ⁦₪20–25K⁩ · 900K+ impressions · Ad Library

  • They convinced you that you are alone — but that isn't true! If everyone who believes in our path votes, we'll get through easily.

    שיכנעו אתכם שאתם לבד - אבל זה לא נכון! אם כל מי שמאמין בדרך שלנו יצביע - נעבור ובגדול.

    3 October 2026 · בני גנץ - Benny Gantz · ⁦~₪4K⁩ · 175K+ impressions · Promotional · Ad Library

  • After the war — we make peace among ourselves.

    אחרי המלחמה - עושים שלום בינינו.

    27 August 2026 · בני גנץ - Benny Gantz · ⁦~₪3K⁩ · 350K+ impressions · Ad Library

  • We are heading toward disaster. We must stop and save the country. Since I entered politics, I have acted in one way—Israeli unity. Politicians from both blocs oppose the unity I promote with all my heart; they want a decisive outcome. The divide serves them politically. They are leading Israel toward another election, toward narrow governments that will tear us apart from within and cause our enemies to attack us again. They learned nothing from October 7. I decided not to surrender to our enemies. In order to fight our enemies, I must fight for unity among us, and therefore—I am running to the very end. I do not belong to either bloc. And therefore, anyone who claims

    אנחנו בדרך לאסון. חייבים לעצור ולהציל את המדינה. מאז שנכנסתי לפוליטיקה פעלתי בדרך אחת - אחדות ישראל. הפוליטיקאים משני הגושים מתנגדים לאחדות שאני מקדם מדם ליבי, הם רוצים הכרעה. הקרע משרת אותם פוליטית. הם מובילים את ישראל לעוד בחירות, לממשלות צרות שיקרעו אותנו מבפנים, שיגרמו לאויבים שלנו לתקוף אותנו שוב. הם לא למדו כלום מהשבעה באוקטובר. אני החלטתי לא להיכנע לאויבים שלנו. על מנת להילחם באויבינו אני חייב להיאבק על האחדות בינינו, ולכן - אני רץ עד הסוף. אני לא שייך לאף גוש. ולכן, כל מי שטוען

    10 October 2026 · בני גנץ - Benny Gantz · ⁦~₪2K⁩ · 70K+ impressions · Attack · Ad Library

Pages that ran the ads

Each link opens the page's political ads in the Meta Ad Library.

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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