United States 2026 · Parties and candidates · House, Michigan 7
William Lawrence
Result: Won · 51.0% Unofficial count as of 6 November 2026.
William Lawrence’s FEC committees ran 12 paid political ads on Facebook and Instagram from 1 page between 27 July 2026 and 7 October 2026. Meta reports $17.5–20.4K of spend. That makes William Lawrence the 354th largest spender of the 1181 federal candidates with ads. Running for House, Michigan 7. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
12
ads on 1 page
$18.9K
reported spend, range $17.5–20.4K
100%
of spend on federal races
$650
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$18.9K
12 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- William Lawrence for Congress · $18.9K
- Federal races
- 100%
- Median spend per ad
- $650
- Attack ads, of text ads
- 75%
On Google and YouTubeSearch · YouTube · Display
$47.6–60.2K
6 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 2.8×
- Formats
- 4 video · 2 text
- Impressions
- 1.1M–1.2M
- Targeting declared
- no age or gender
- States named
- Michigan
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| FRIENDS OF WILLIAM LAWRENCE | 6 | 4 video · 2 text | MI | 14 Jul | 4 Nov | $47.6–60.2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 12 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Tom Barrett$13.2K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| FRIENDS OF WILLIAM LAWRENCE C00916809 | 12 | $18.9K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
My campaign is 100% people-funded. I don't take a dime of corporate PAC money. During the primary, corporate special interests spent more than $2 million trying to defeat me—from AI companies and crypto groups to the big banks. Together, we beat every one of them. Now we're taking the fight to the Republicans to flip this district and help decide control of the House. My opponent, Tom Barrett, is as corrupt as they come. He cast a deciding vote to flood our communities with unregulated data ce
28 September 2026 · William Lawrence for Congress · $7–8K · 70K+ impressions · Attack · Ad Library
Congressman Tom Barrett hasn’t shown up for the people of mid-Michigan. William Lawrence is a community organizer who has fought for Michigan families facing mass eviction and has won statewide protections for low-income renters. The choice is clear. It’s time to elect a leader who shows up and fights our home. Vote William Lawrence for Congress in the Democratic Primary for a different kind of leadership for MI-07.
27 July 2026 · William Lawrence for Congress · $4–4.5K · 125K+ impressions · Promotional · Ad Library
I’m William Lawrence, and I’m running for U.S. Congress to win a Michigan we can afford, a future we can look forward to, and a country we can be proud of. I will fight to lower the cost of living, stop the expensive endless wars, and hold corrupt politicians and their allies accountable. It’s time for Washington to start working for working families, not just billionaires and corporations. Vote on or before August 4th to help me fight for our home.
27 July 2026 · William Lawrence for Congress · $800 – $899 · 20K+ impressions · Promotional · Ad Library
When a Wall Street firm came for our homes, William Lawrence stood up and fought back. Unlike his corporate opponents, William Lawrence is backed by Bernie Sanders and refuses money from Wall Street. That’s why he’s the best Democrat to beat Tom Barrett so we can lower costs and end corruption by getting big money out of politics. Vote William Lawrence for Congress for a different kind of leadership for MI-07.
27 July 2026 · William Lawrence for Congress · $600 – $699 · 25K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| William Lawrence for Congress | 12 | $18.9K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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