United States 2026 · Parties and candidates · House, South Carolina 1
William Deford
William Deford’s FEC committees ran 23 paid political ads on Facebook and Instagram from 1 page between 8 May 2026 and 19 June 2026. Meta reports $4.1–6.4K of spend. That makes William Deford the 646th largest spender of the 1181 federal candidates with ads. Running for House, South Carolina 1. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
23
ads on 1 page
$5.2K
reported spend, range $4.1–6.4K
100%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$5.2K
23 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Mac Deford · $5.2K
- Federal races
- 100%
- Median spend per ad
- $150
- Attack ads, of text ads
- 27%
On Google and YouTubeSearch · YouTube · Display
$14.1–16.3K
6 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 23 June 2026
- Against Meta spend
- 2.9×
- Formats
- 4 video · 2 text
- Impressions
- 1.2M–1.4M
- Targeting declared
- age on 4 ads · gender on 4 ads
- States named
- South Carolina
- Last ad shown
- 23 Jun
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Deford for Congress | 6 | 4 video · 2 text | SC | 7 May | 23 Jun | $14.1–16.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 22 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Republicans in South Carolina$1K
- Nancy Mace$599
- Nancy Lacore$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 97%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| DEFORD FOR CONGRESS C00913616 | 23 | $5.2K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Republicans in South Carolina are trying to redraw congressional maps in the middle of an election year, after ballots have already been sent out. We are going to fight back. And we are going to make them answer to the voters. Help us flip SC-01.
10 May 2026 · Mac Deford · $900 – $999 · 10K+ impressions · Attack · Ad Library
The Lowcountry shaped me, from the Coast Guard, to the Citadel, and in local govt. I'd be honored to earn your vote on June 9
8 May 2026 · Mac Deford · $700 – $799 · 90K+ impressions · Promotional · Ad Library
With your support we made the runoff, giving us our best chance in years to flip SC-1. But out-of-state data center billionaires are flooding the race with money to stop us. Will you chip in before June 23rd to give us the resources we need to replace Nancy Mace?
12 June 2026 · Mac Deford · $500 – $599 · 10K+ impressions · Attack · Ad Library
Vote for Democrat Mac Deford in the SC-1 congressional primary run off on June 23rd.
11 June 2026 · Mac Deford · $400 – $499 · 70K+ impressions · Promotional · Ad Library
The Lowcountry shaped me, from the Coast Guard, to the Citadel, and in local govt. I’d be honored to earn your vote as the Democratic nominee for SC-1 on June 9th."
1 June 2026 · Mac Deford · $400 – $499 · 50K+ impressions · Promotional · Ad Library
I’ll always show up for the people of the Lowcountry, whether it’s easy or not. That’s what respect looks like. I accepted these debates. My opponent declined. You deserve a candidate who isn’t afraid to face you.
16 June 2026 · Mac Deford · $100 – $199 · 20K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Mac Deford | 23 | $5.2K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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