United States 2026 · Parties and candidates · House, Rhode Island 2
Victor Mellor
Result: Lost · 37.8% Unofficial count as of 6 November 2026.
Victor Mellor’s FEC committees ran 21 paid political ads on Facebook and Instagram from 1 page between 24 August 2026 and 26 October 2026. Meta reports $16.3–20.4K of spend. That makes Victor Mellor the 360th largest spender of the 1181 federal candidates with ads. Running for House, Rhode Island 2. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
21
ads on 1 page
$18.3K
reported spend, range $16.3–20.4K
100%
of spend on federal races
$450
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$18.3K
21 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Victor Mellor For Congress · $18.3K
- Federal races
- 100%
- Median spend per ad
- $450
- Attack ads, of text ads
- 14%
On Google and YouTubeSearch · YouTube · Display
$3.4–5K
8 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 0.2×
- Formats
- 8 video
- Impressions
- 611K–704K
- Targeting declared
- age on 1 ad · gender on 1 ad
- States named
- Rhode Island
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| FRIENDS OF VICTOR MELLOR | 8 | 8 video | RI | 2 Sep | 4 Nov | $3.4–5K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 21 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- David Morales$550
- Seth Magaziner$250
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| FRIENDS OF VICTOR MELLOR C00925230 | 21 | $18.3K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
In 1636 they threw Roger Williams out for refusing to go along. He founded Providence. His idea stands on top of our State House. What would he think if he came down today? The dark mills. The kids told the smartest move is to leave. The energy bills. The roads. Watch what he sees. Rhode Island didn’t start by going along. It started by refusing to. It’s time to find our independent streak again. Early voting starts October 14. Election Day is November 3. Smallest State. Biggest Spine.
13 October 2026 · Victor Mellor For Congress · $3.5–4K · 300K+ impressions · Attack · Ad Library
There are a lot of new people following this campaign since our primary victory, so I want to take a moment to reintroduce what Rhode Island First actually means. Rhode Island First has been the foundation of this campaign from day one. It means that when I go to Washington, every decision starts with one question: How does this help the people of Rhode Island? It means bringing good paying jobs back to our state so our children and grandchildren don’t have to leave Rhode Island to build a f
18 September 2026 · Victor Mellor For Congress · $2.5–3K · 150K+ impressions · Promotional · Ad Library
A 27 year old democratic socialist just beat the mayor of Providence. David Morales took 53 percent to Brett Smiley's 46, about 1,700 votes. Smiley outspent him better than three to one and burned a good chunk of it on ads calling Morales soft on police. It didn't work. First sitting mayor in the history of Providence to lose a primary. Now, the easy post here is to tell you to be afraid of the word socialism. I'm not going to do that, because it would let every person in Rhode Island politics
18 September 2026 · Victor Mellor For Congress · $2.5–3K · 100K+ impressions · Informational · Ad Library
We interviewed some of Seth Magaziner’s most loyal and energized supporters to find out why they are supporting him…. Listen to find out why… #RhodeIsland
17 October 2026 · Victor Mellor For Congress · $1–1.5K · 90K+ impressions · Promotional · Ad Library
Westerly, September 24th. I'll be there and I am inviting you to be there too. The Republican Party of Westerly asked me to keynote Cocktails with the Candidates as the primary winner for CD2. I said yes before they finished the sentence. Why? Partly because I'm honored, but mostly because I get a chance to meet and speak directly with you…the voter. Here's the math nobody in Providence wants to say out loud. There are not enough Republicans in this state to win a congressional seat. Not clos
12 September 2026 · Victor Mellor For Congress · $1–1.5K · 70K+ impressions · Promotional · Ad Library
He knows what it means to serve, to lead, and to put something bigger than yourself first. Now, he’s ready to bring that same commitment to Rhode Island. Our state deserves leadership grounded in discipline, hard work, and service. He served his country. Now he wants to serve Rhode Island. If you are Republican or unaffiliated, you can vote in the Republican primary. Voting is underway now through September 9. Vote Vic Mellor for Congress. Rhode Island First 🇺🇸
1 September 2026 · Victor Mellor For Congress · $900 – $999 · 50K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Victor Mellor For Congress | 21 | $18.3K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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