United States 2026 · Parties and candidates · Senate, New Hampshire
Scott Brown
Scott Brown’s FEC committees ran 7 paid political ads on Facebook and Instagram from 1 page between 3 May 2026 and 29 August 2026. Meta reports $16.2–18.9K of spend. That makes Scott Brown the 371st largest spender of the 1181 federal candidates with ads. Running for Senate, New Hampshire. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
7
ads on 1 page
$17.5K
reported spend, range $16.2–18.9K
84%
of spend on federal races
$3.2K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$17.5K
7 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Scott Brown · $17.5K
- Federal races
- 84%
- Median spend per ad
- $3.2K
- Attack ads, of text ads
- 57%
On Google and YouTubeSearch · YouTube · Display
$17.6–23.8K
5 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 9 September 2026
- Against Meta spend
- 1.2×
- Formats
- 4 video · 1 text
- Impressions
- 1.9M–2.2M
- Targeting declared
- no age or gender
- States named
- New Hampshire
- Last ad shown
- 9 Sep
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| SCOTT BROWN FOR NEW HAMPSHIRE | 5 | 4 video · 1 text | NH | 26 Jun | 9 Sep | $17.6–23.8K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 7 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- John Sununu$3.7K
- Chris Pappas$3.2K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 84%, State 16%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| SCOTT BROWN FOR NEW HAMPSHIRE, INC. C00909622 | 7 | $17.5K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I have a question for John Sununu... ✋ Why aren't you debating me? The people of New Hampshire deserve a debate. Period. #nhpolitics #NewHampshire #scottbrown #newhampshireliving #NewHampshireLife
29 August 2026 · Scott Brown · $3.5–4K · 500K+ impressions · Attack · Ad Library
When I make a promise, I keep it. 💪 I'm ready to get to work. Meet Scott Brown: https://scottbrown.com/ #NewHampshire #nhpolitics
29 August 2026 · Scott Brown · $3.5–4K · 500K+ impressions · Promotional · Ad Library
Our rights in New Hampshire are under attack from radicals like Chris Pappas. 👇 I'm running for Senate because I want to be the guy fighting for you in Washington to protect our New Hampshire advantage. #NewHampshire #nhpolitics #2A #NewHampshireLife #ScottBrown
18 August 2026 · Scott Brown · $3–3.5K · 500K+ impressions · Attack · Ad Library
When our people have needed help, I've always answered the call. ⬇️ I've done it in uniform, in public service, and as a member of the Trump administration. If you believe experience, leadership, and common sense still matter, I invite you to join us on Team Brown. Meet Scott Brown: https://scottbrown.com/ #NewHampshire #nhpolitics
18 August 2026 · Scott Brown · $3–3.5K · 450K+ impressions · Promotional · Ad Library
Watching my grandkids grow up has been one of the greatest gifts of my life, but lately, I can't shake the feeling that we are running out of time. When I was young, we didn't have much, but we had a promise. It was the "American Dream", the simple, steady belief that if you worked hard and played by the rules, you could build a better life than the generation before you. Today, as I watch them play, I can't help but worry that the dream is slipping away. When I see the total lack of accountab
3 May 2026 · Scott Brown · $2.5–3K · 175K+ impressions · Attack · Ad Library
I’ve never been one to back down from a tough matchup, and I’m sure as hell not starting now. On June 24th, we're going toe-to-toe at the Victoria Inn in Hampton for our very first debate. Let's call it Round 1. Our opponent will show up with all the polished talking points that establishment money can buy, but I’m bringing the Granite State grit. I'm proud to be "The People's Fighter", but I need a strong corner. Washington insiders are betting big on their candidate, but if you're bettin
11 June 2026 · Scott Brown · $600 – $699 · 50K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Scott Brown | 7 | $17.5K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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