United States 2026 · Parties and candidates · House, Massachusetts 1
Richard Neal
Result: Won · 65.4% Unofficial count as of 6 November 2026.
Richard Neal’s FEC committees ran 93 paid political ads on Facebook and Instagram from 1 page between 6 August 2026 and 26 October 2026. Meta reports $88.8–111.7K of spend. That makes Richard Neal the 97th largest spender of the 1181 federal candidates with ads. Running for House, Massachusetts 1. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
93
ads on 1 page
$100.3K
reported spend, range $88.8–111.7K
100%
of spend on federal races
$450
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$100.3K
93 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Richard Neal · $100.3K
- Federal races
- 100%
- Median spend per ad
- $450
- Attack ads, of text ads
- 37%
On Google and YouTubeSearch · YouTube · Display
$212–259K
10 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 2.3×
- Formats
- 10 video
- Impressions
- 12.9M–14.8M
- Targeting declared
- no age or gender
- States named
- Massachusetts
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| RICHARD E NEAL FOR CONGRESS COMMITTEE | 10 | 10 video | MA | 7 Aug | 3 Nov | $212–259K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 93 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Donald Trump$57.3K
- Nadia Milleron$7K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| RICHARD E NEAL FOR CONGRESS COMMITTEE C00226522 | 93 | $100.3K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I'm Richie Neal and I’m not done holding Donald Trump accountable. Our primary is September 1st, and I'm humbly asking for your vote.
12 August 2026 · Richard Neal · $8–9K · 800K+ impressions · Attack · Ad Library
Richie Neal fights to protect social security, and he delivers.
12 August 2026 · Richard Neal · $2.5–3K · 250K+ impressions · Promotional · Ad Library
ENDORSEMENT ALERT: Richie Neal Endorsed by Berkshire Eagle for U.S. Congress “We know we need strong and capable voices who will speak up for our oft-overlooked region in the halls of public power. U.S. Rep. Richard Neal has consistently been that voice for Massachusetts’ 1st District — one we think should continue resonating in Congress.” “Rep. Neal is as vigorous an advocate as ever for our region, undermining [his opponent’s] assertion that his fresh perspective is desperately needed in lie
25 August 2026 · Richard Neal · $1.5–2K · 200K+ impressions · Promotional · Ad Library
Richie Neal — I fight to protect Social Security, and I deliver. Our primary is Tuesday, September 1, and I'm humbly asking for your vote.
18 August 2026 · Richard Neal · $1.5–2K · 125K+ impressions · Promotional · Ad Library
Everything costs too much these days. Richie's plan: Lower middle class taxes and end Donald Trump's tariffs.
26 October 2026 · Richard Neal · $1–1.5K · 175K+ impressions · Promotional · Ad Library
Nadia Milleron endorses Trump's tariffs and taxes that are raising the cost of groceries and other essentials. Her lobbyist husband made millions advancing Donald Trump's agenda and is now a high-ranking official in Trump's White House. Nadia Milleron is for MAGA, not Mass.
14 October 2026 · Richard Neal · $1–1.5K · 125K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Richard Neal | 93 | $100.3K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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