United States 2026 · Parties and candidates · Senate, Nebraska
Pete Ricketts
Result: Won · 50.4% Unofficial count as of 6 November 2026.
Pete Ricketts’s FEC committees ran 9 paid political ads on Facebook and Instagram from 1 page between 7 May 2026 and 14 May 2026. Meta reports $16.9–20.8K of spend. That makes Pete Ricketts the 356th largest spender of the 1181 federal candidates with ads. Running for Senate, Nebraska. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
9
ads on 1 page
$18.8K
reported spend, range $16.9–20.8K
100%
of spend on federal races
$1.2K
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$18.8K
9 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Pete Ricketts · $18.8K
- Federal races
- 100%
- Median spend per ad
- $1.2K
- Attack ads, of text ads
- 44%
On Google and YouTubeSearch · YouTube · Display
$366.5–456.1K
64 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 21.8×
- Formats
- 63 video · 1 text
- Impressions
- 10.6M–12.2M
- Targeting declared
- age on 63 ads · gender on 63 ads
- States named
- Nebraska
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| PETE RICKETTS FOR SENATE | 63 | 63 video | NE | 20 Jul | 4 Nov | $361.5–450.1K |
| PETE RICKETTS FOR SENATE | 1 | 1 text | NE | 17 Feb | 1 Jul | $5–6K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 9 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Chinese Communist Party$3.5K
- Chuck Schumer and Dan Osborn$1.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| PETE RICKETTS FOR SENATE C00832436 | 9 | $18.8K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
This election year is already underway. What do you think is the biggest issue facing Nebraska today? Tell us in our 1-question survey below.
11 May 2026 · Pete Ricketts · $7–8K · 300K+ impressions · Informational · Ad Library
Only citizens should vote in our elections. That's not controversial, that's common sense. The SAVE Act requires proof of citizenship to vote and protects election integrity. Sign your name if you support election integrity.
11 May 2026 · Pete Ricketts · $5–6K · 200K+ impressions · Promotional · Ad Library
Our farmland should feed American families - not benefit the Chinese Communist Party. Add your name if you agree! »
11 May 2026 · Pete Ricketts · $2–2.5K · 50K+ impressions · Attack · Ad Library
Chuck Schumer is using fake “independent” Dan Osborn to try and regain power. Fake Dan Osborn already told his supporters he’d caucus with Schumer and the Democrats. Don’t let Chuck Schumer and Dan Osborn fool Nebraskans! Speak out. Add your name below to fight Schumer’s tricks!
7 May 2026 · Pete Ricketts · $1–1.5K · 40K+ impressions · Attack · Ad Library
It’s simple: if you’re serving the public, you shouldn’t be profiting behind closed doors. President Trump has called for a stop to insider trading by members of Congress. Senator Ricketts is taking action to get it done. Let’s restore trust and hold Washington accountable. 👉🏼 Add your name if you agree.
14 May 2026 · Pete Ricketts · $100 – $199 · 4K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Pete Ricketts | 9 | $18.8K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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