United States 2026 · Parties and candidates · House, New York 12
Nina Schwalbe
Nina Schwalbe’s FEC committees ran 31 paid political ads on Facebook and Instagram from 2 pages between 6 May 2026 and 22 June 2026. Meta reports $5.5–9.4K of spend. That makes Nina Schwalbe the 579th largest spender of the 1181 federal candidates with ads. Running for House, New York 12. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
31
ads on 2 pages
$7.4K
reported spend, range $5.5–9.4K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$7.4K
31 ads on 2 pages, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- NYC Political News · $3.9K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 10%
On Google and YouTubeSearch · YouTube · Display
$18.6–25.3K
6 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 24 June 2026
- Against Meta spend
- 3×
- Formats
- 6 video
- Impressions
- 1.2M–1.4M
- Targeting declared
- age on 6 ads · gender on 6 ads
- States named
- New York
- Last ad shown
- 24 Jun
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Friends of Nina Schwalbe | 6 | 6 video | NY | 9 Jun | 24 Jun | $18.6–25.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 29 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- @senschumer$2.5K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 99%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| FRIENDS OF NINA SCHWALBE C00933705 | 31 | $7.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
The biggest winner of Tuesday night's NY-12 congressional debate was Nina Schwalbe. Hell Gate NYC reports that “Schwalbe's straight-talking and bold zingers made the men look like a bunch of bloodless herbs.” Read more via the link below 👇
17 June 2026 · NYC Political News · $1–1.5K · 125K+ impressions · Promotional · Ad Library
I am calling on @senschumer to resign. For too long, Democratic leadership has reacted to crises instead of preventing them. While Trump dragged this country deeper into chaos, party leaders failed to meet the moment. New Yorkers deserve leaders who fight early, fight hard, and fight to win. It’s time for new leadership.
17 June 2026 · Nina Schwalbe · $1–1.5K · 100K+ impressions · Attack · Ad Library
Nina Schwalbe is the District 12 candidate nobody is talking about. Democrat Nina Schwalbe is a sixth-generation New Yorker and public health leader who has spent her life working hard to fix broken systems. Nina is determined to make NY-12 healthier, more affordable, and more prepared for what’s to come.
9 June 2026 · NYC Political News · $400 – $499 · 35K+ impressions · Promotional · Ad Library
There’s only one true progressive in this race: Nina Schwalbe. We can win this if we vote with our hearts and for our values. Vote Nina Schwalbe for Congress in NY-12! Election Day is June 23.
22 June 2026 · Nina Schwalbe · $300 – $399 · 30K+ impressions · Promotional · Ad Library
Meet Nina Schwalbe – the candidate fighting past the boys club vying for retiring Rep. Nadler's seat. “Schwalbe is not a lightweight. She brings decades of experience running public health programs for the United Nations and the U.S. government.”
9 June 2026 · NYC Political News · $200 – $299 · 25K+ impressions · Promotional · Ad Library
I’m Nina Schwalbe – the real progressive for NY-12. If you’re ready for new leadership in Washington, vote for me in this month’s Democratic primary election. I have a track record of delivering real results for real people. This moment demands leadership that protects what matters, rebuilds stronger, and prepares for tomorrow.
8 June 2026 · Nina Schwalbe · $200 – $299 · 35K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| NYC Political News | 18 | $3.9K |
| Nina Schwalbe | 13 | $3.5K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.