United States 2026 · Parties and candidates · House, Michigan 10
Michael Bouchard
Result: Lost · 45.3% Unofficial count as of 6 November 2026.
Michael Bouchard’s FEC committees ran 9 paid political ads on Facebook and Instagram from 1 page between 23 June 2026 and 3 September 2026. Meta reports $4.8–6.1K of spend. That makes Michael Bouchard the 635th largest spender of the 1181 federal candidates with ads. Running for House, Michigan 10. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
9
ads on 1 page
$5.4K
reported spend, range $4.8–6.1K
100%
of spend on federal races
$350
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$5.4K
9 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Michael Bouchard · $5.4K
- Federal races
- 100%
- Median spend per ad
- $350
- Attack ads, of text ads
- 0.0%
On Google and YouTubeSearch · YouTube · Display
$93.8–112.3K
19 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 18.9×
- Formats
- 19 video
- Impressions
- 2.5M–3.1M
- Targeting declared
- age on 19 ads · gender on 19 ads
- States named
- Michigan
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Friends of Michael Bouchard INC | 19 | 19 video | MI | 2 Jul | 3 Nov | $93.8–112.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 9 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| FRIENDS OF MICHAEL BOUCHARD INC C00925743 | 9 | $5.4K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
10 years in the Army. Two commanders in chief. One crucial lesson: weak leadership has consequences. Now, I'm ready to lead America back. Join our mission to help President Donald J. Trump save America!
29 June 2026 · Michael Bouchard · $2.5–3K · 300K+ impressions · Promotional · Ad Library
After fighting extremists abroad, I came home on a mission. We will make our community safer and lower costs for the hardworking families in our district. I’m ready to deliver results on day 1. 🦅🇺🇸
3 September 2026 · Michael Bouchard · $800 – $899 · 175K+ impressions · Promotional · Ad Library
Thank you, President Donald J. Trump. I’m humbled and honored to have your endorsement. You have put our country first time and time again. As a soldier, I took an oath to defend our freedoms. I spent 10 years fighting for this country, and I will bring that same dedication and spirit to Congress. As your next Congressman, I’ll work every day to put Michigan and AMERICA FIRST! Let’s get to work. 🇺🇸
23 June 2026 · Michael Bouchard · $500 – $599 · 100K+ impressions · Promotional · Ad Library
MI Republicans 🦅 I'm honored to have President Trump's endorsement as the America First candidate for MI-10. Together, we'll put Michigan and America first. Join our mission!
14 July 2026 · Michael Bouchard · $400 – $499 · 20K+ impressions · Promotional · Ad Library
ATTN: MI Republicans 🚨 President Trump has officially endorsed me as the America First candidate for MI-10. It's time to put Michigan and America first. Join the fight. 💪
13 July 2026 · Michael Bouchard · $300 – $399 · 15K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Michael Bouchard | 9 | $5.4K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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