United States 2026 · Parties and candidates · House, New Hampshire 2
Lily Williams
Result: Lost · 38.8% Unofficial count as of 6 November 2026.
Lily Williams’s FEC committees ran 7 paid political ads on Facebook and Instagram from 1 page between 9 October 2026 and 27 October 2026. Meta reports $29–41.1K of spend. That makes Lily Williams the 236th largest spender of the 1181 federal candidates with ads. Running for House, New Hampshire 2. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
7
ads on 1 page
$35K
reported spend, range $29–41.1K
100%
of spend on federal races
$1.7K
median spend per ad
Spend by week the ad started
Tone
Share of the 7 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Maggie Goodlander and the Washington establishment$12.5K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| LILY4CONGRESS COMMITTEE C00800458 | 7 | $35K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
In China, the government decided how much my family could eat. In America, I learned that what you earn is yours to keep. Washington is taking that away, with reckless spending, inflation, and regulations that makes life unaffordable. I’m running for Congress to make the American Dream affordable again.
13 October 2026 · Lily4Congress · $10–15K · 1M+ impressions · Promotional · Ad Library
Granite Staters have one big complaint: life costs too much. Maggie Goodlander and the Washington establishment have failed to deliver real relief. I’m Lily Tang Williams. I’m running for Congress to lower costs, put hardworking families first, and make the American Dream affordable again.
9 October 2026 · Lily4Congress · $10–15K · 1M+ impressions · Attack · Ad Library
Please screenshot this video. Politicians make a lot of promises. I know many of you don't trust them anymore, and I understand why. I mean every word. I will always tell you the truth. I will hold town halls to listen to you and explain my votes. I will never sell you out in DC. If I ever forget, come to my town hall and show me this screenshot. I want you to hold me accountable. Please vote for me on November 3rd. Thank you!
27 October 2026 · Lily4Congress · $4.5–5K · 400K+ impressions · Promotional · Ad Library
My daughter Mae now works as a mental health counselor. She says the hard times our family went through, and my own childhood in China, helped inspire that path. Hear her story about growing up with me, in her own words. Vote Lily on Nov. 3!
23 October 2026 · Lily4Congress · $1.5–2K · 200K+ impressions · Promotional · Ad Library
My son Charles calls me a patriot and a tiger mom, and he's right on both counts. He joined the Army National Guard after high school and has started ventures of his own. Hear what growing up with me was really like, in his own words. Vote Lily on Nov. 3!
23 October 2026 · Lily4Congress · $1.5–2K · 200K+ impressions · Promotional · Ad Library
My son Arthur watched me build a life in America after growing up dirt poor in communist China. He went on to the Air Force Academy and served nine years as an Air Force and Space Force officer. Hear what it was like growing up in our house, in his own words. Vote Lily on Nov. 3!
23 October 2026 · Lily4Congress · $1.5–2K · 200K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Lily4Congress | 7 | $35K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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