United States 2026 · Parties and candidates · House, California 7

Doris Matsui

Result: Not yet called · 57.5% Unofficial count as of 6 November 2026.

Doris Matsui’s FEC committees ran 188 paid political ads on Facebook and Instagram from 1 page between 1 May 2026 and 26 October 2026. Meta reports $19.6–39K of spend. That makes Doris Matsui the 270th largest spender of the 1181 federal candidates with ads. Running for House, California 7. Party: Democrats.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.

188

ads on 1 page

$29.3K

reported spend, range $19.6–39K

100%

of spend on federal races

$50

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

$29.3K

188 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026

Largest page
Doris Matsui · $29.3K
Federal races
100%
Median spend per ad
$50
Attack ads, of text ads
61%

Ad Library

On Google and YouTubeSearch · YouTube · Display

$274.4–341K

76 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 3 November 2026

Against Meta spend
10.5×
Formats
74 video · 2 text
Impressions
12.5M–14.5M
Targeting declared
age on 45 ads · gender on 45 ads
States named
California
Last ad shown
3 Nov

Google Ads Transparency Center

Google advertiser accounts

AdvertiserAdsFormatsStatesFirst adLast adSpend
MATSUI FOR CONGRESS7674 video · 2 textCA14 Apr3 Nov$274.4–341K

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
61%
Promotional
39%

Share of the 83 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Mai Vang$7.9K
  • GOP$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
98%
Corruption & governance
18%
Health
7.2%
Economy & cost of living
2.4%
Jobs & youth
1.2%
Security, crime & immigration
1.2%

Spend by race: Federal 100%.

Spend by ad language: English 58%.

FEC committees

FEC committeeAdsSpend ($)
MATSUI FOR CONGRESS C00409219188$29.3K

The committees whose ads count for the candidate, as the FEC names them.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Firefighters, nurses, and Planned Parenthood all endorse Doris Matsui for Congress!

    24 October 2026 · Doris Matsui · $2–2.5K · 125K+ impressions · Promotional · Ad Library

  • Doris Matsui knows what it’s like when your own government sends you away. She fights back.

    9 September 2026 · Doris Matsui · $1–1.5K · 100K+ impressions · Promotional · Ad Library

  • With everything on the line, we can't promote no-show Mai Vang to Congress.

    9 September 2026 · Doris Matsui · $900 – $999 · 80K+ impressions · Attack · Ad Library

  • I proudly represent the residents of Sacramento, Elk Grove, Galt, Lodi, Placerville, and El Dorado in the US Congress. I helped write & pass the Affordable Care Act & legislation to cap the cost of prescription meds. Plz Vote Matsui for Congress, Nov. 3

    11 October 2026 · Doris Matsui · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • We cannot build a Congress that works for women and families without electing more women and supporting them every step of the way. From Sara Jacobs to Lateefah Simon, I’m proud to mentor the fierce women of the California delegation - already working alongside me to deliver real results. When women lead, it shows in the policies we fight for, from protecting reproductive freedom to expanding economic opportunity. Thank you to Elect Democratic Women for your endorsement.

    29 May 2026 · Doris Matsui · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • I’ve spent years fighting to protect LGBTQ+ rights, from defending access to mental health support for LGBTQ+ youth, to standing up against discriminatory court decisions, to advancing legislation like the Equality Act, and I will continue pushing this work forward. This is about ensuring everyone can live with dignity, safety, and equal protection under the law. Thank you to Equality PAC for your support and partnership in that fight.

    29 May 2026 · Doris Matsui · $0 – $99 · 2K+ impressions · Promotional · Ad Library

Pages that ran the ads

PageAdsSpend ($)
Doris Matsui188$29.3K

Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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