United States 2026 · Parties and candidates · Senate, Illinois
Don Tracy
Result: Lost · 37.4% Unofficial count as of 6 November 2026.
Don Tracy’s FEC committees ran 9 paid political ads on Facebook and Instagram from 1 page between 30 July 2026 and 14 October 2026. Meta reports $200 – $1.1K of spend. That makes Don Tracy the 989th largest spender of the 1181 federal candidates with ads. Running for Senate, Illinois. Party: Republicans.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
9
ads on 1 page
$646
reported spend, range $200 – $1.1K
92%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$646
9 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Don Tracy · $646
- Federal races
- 92%
- Median spend per ad
- $50
- Attack ads, of text ads
- 88%
On Google and YouTubeSearch · YouTube · Display
$579–690K
11 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 983×
- Formats
- 11 video
- Impressions
- 15.8M–18.1M
- Targeting declared
- age on 8 ads · gender on 8 ads
- States named
- Illinois
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| DON TRACY FOR ILLINOIS, NFP | 11 | 11 video | IL | 24 Jul | 4 Nov | $579–690K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 8 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Lt. Governor Stratton$99
- Juliana Stratton$50
- JB Pritzker and Lt. Governor Stratton$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 92%, State 7.7%.
Spend by ad language: English 92%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| DON TRACY FOR ILLINOIS, NFP C00917120 | 9 | $646 |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I've got a new ad with a simple message. Life doesn't have to be this expensive. Washington doesn't have to be this complicated. I'm running for the U.S. Senate because I believe in common sense over ideology, balanced budgets over bigger government, and letting hardworking people keep more of what they earn. Watch my new ad, 'Keep It Simple.'
30 July 2026 · Don Tracy · $200 – $299 · 30K+ impressions · Promotional · Ad Library
I've been hearing the same thing all across Illinois: "Everything costs more." Gas is just one example, but it's one families see every single week. We can do better than temporary election-year delays and political spin. Illinois families deserve policies that actually lower the cost of living. Take a minute to watch, and let me know what you think.
14 October 2026 · Don Tracy · $0 – $99 · 10K+ impressions · Attack · Ad Library
65 tax increases. At some point you have to wonder... Have they ever met a tax they didn't like? Lt. Governor Stratton talks a lot about affordability. After nearly eight years, I'd say Illinois families have paid enough. More taxes. More spending. More government... Starting to see a pattern here? I sure am. And I have a word for it!
14 October 2026 · Don Tracy · $0 – $99 · 6K+ impressions · Attack · Ad Library
Early voting is underway in some parts of Illinois starting today... And Illinois we simply CANNOT afford to sit this one out. We cannot keep electing the same extreme leadership and pretend our state will somehow correct itself. Higher taxes. Higher energy bills. More government spending. More control over your money, your business and your decisions. Lt. Governor Stratton has spent nearly eight years helping lead Illinois in this direction. Now she wants a promotion to Washington so she can
14 October 2026 · Don Tracy · $0 – $99 · 4K+ impressions · Attack · Ad Library
Look at that number! This is the Illinois Juliana Stratton has helped lead for nearly eight years. And now we're supposed to send her to Washington to help manage the finances of the entire country? Come on. When is enough ENOUGH?
14 October 2026 · Don Tracy · $0 – $99 · 7K+ impressions · Attack · Ad Library
65 tax increases.... Let that sink in. After nearly EIGHT YEARS of JB Pritzker and Lt. Governor Stratton, our count is 65 times they've found another way to take more. And they're campaigning on affordability? Come on.
14 October 2026 · Don Tracy · $0 – $99 · 5K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Don Tracy | 9 | $646 |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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