United States 2026 · Parties and candidates · House, North Carolina 1
Don Davis
Result: Won · 50.1% Unofficial count as of 6 November 2026.
Don Davis’s FEC committees ran 54 paid political ads on Facebook and Instagram from 1 page between 9 July 2026 and 26 October 2026. Meta reports $60.7–80.4K of spend. That makes Don Davis the 132nd largest spender of the 1181 federal candidates with ads. Running for House, North Carolina 1. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
54
ads on 1 page
$70.6K
reported spend, range $60.7–80.4K
100%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$70.6K
54 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Don Davis · $70.6K
- Federal races
- 100%
- Median spend per ad
- $150
- Attack ads, of text ads
- 85%
On Google and YouTubeSearch · YouTube · Display
$289.3–363.9K
36 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 4.6×
- Formats
- 30 video · 6 text
- Impressions
- 11.3M–12.9M
- Targeting declared
- no age or gender
- States named
- North Carolina
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| DON DAVIS FOR NC | 33 | 30 video · 3 text | NC | 21 May | 4 Nov | $283–356.5K |
| Don Davis for NC | 3 | 3 text | national only | 13 Nov | 11 May | $6.3–7.4K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 41 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Laurie Buckhout$3.4K
- MAGA extremists$1.8K
- Don Davis' MAGA opponent$697
- MAGA$549
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 17%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| DON DAVIS FOR NC C00795211 | 54 | $70.6K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Vote Don Davis
25 August 2026 · Don Davis · $10–15K · 1M+ impressions · Ad Library
This race is officially a toss-up, and right now, I'm neck-and-neck with the GOP. We can't afford to sit on the sidelines. Will you help us win this race and take back the House majority by making a contribution now?
11 September 2026 · Don Davis · $3.5–4K · 35K+ impressions · Promotional · Ad Library
🚨 NEW POLL ALERT 🚨 This race is a DEAD HEAT. Our opponent, Laurie Buckhout, is gaining traction, and with the support of MAGA leaders in Washington, she’s ready to do all she can to flip this seat. We're within striking distance, but every vote—and every dollar—will make the difference. Chip in $15 right now to help Don Davis keep his lead!
5 August 2026 · Don Davis · $900 – $999 · 15K+ impressions · Attack · Ad Library
This race was just labeled a toss-up, which means MAGA extremists will go all in to try and defeat Don Davis. So will you chip in today to make sure we win this race?
12 October 2026 · Don Davis · $700 – $799 · 10K+ impressions · Attack · Ad Library
This is urgent: NC-01 is now a toss-up race. Will you help Democrat Don Davis fight the MAGA money flooding the district trying to buy this seat?
12 October 2026 · Don Davis · $300 – $399 · 7K+ impressions · Attack · Ad Library
It's official: This race is a toss-up. That makes it one of the most competitive in the entire country. Winning this race means winning the House majority. Will you help us defeat Don Davis' MAGA opponent by chipping in now?
27 August 2026 · Don Davis · $200 – $299 · 6K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Don Davis | 54 | $70.6K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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