United States 2026 · Parties and candidates · Senate, Alabama
Dakarai Larriett
Dakarai Larriett’s FEC committees ran 20 paid political ads on Facebook and Instagram from 1 page between 2 May 2026 and 16 June 2026. Meta reports $6.5–9.3K of spend. That makes Dakarai Larriett the 559th largest spender of the 1181 federal candidates with ads. Running for Senate, Alabama. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
20
ads on 1 page
$7.9K
reported spend, range $6.5–9.3K
100%
of spend on federal races
$300
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$7.9K
20 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Dakarai Larriett for Senate · $7.9K
- Federal races
- 100%
- Median spend per ad
- $300
- Attack ads, of text ads
- 10%
On Google and YouTubeSearch · YouTube · Display
$17.5–21.8K
19 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 17 June 2026
- Against Meta spend
- 2.5×
- Formats
- 16 video · 1 text · 2 image
- Impressions
- 5.9M–7.1M
- Targeting declared
- no age or gender
- States named
- Alabama, Michigan
- Last ad shown
- 17 Jun
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Elect Dakarai Larriett | 19 | 16 video · 1 text · 2 image | AL, MI | 23 Jan | 17 Jun | $17.5–21.8K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 20 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Everett Wess$999
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 100%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| ELECT DAKARAI LARRIETT C00901017 | 20 | $7.9K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
We can’t afford more of the same. We need leadership that listens, acts, and delivers. I’m running to represent you as U.S. Senator, and I’m humbly asking for your vote in the Democratic Primary Runoff on June 16. #dakarailarriett #alpolitics #alabama #AlabamaPolitics #larriettforsenate
26 May 2026 · Dakarai Larriett for Senate · $1–1.5K · 70K+ impressions · Promotional · Ad Library
We can't afford more of the same! It's time for leadership that truly listens, acts, and delivers on our democratic values. I'm running to advocate for YOU in the U.S. Senate, and I humbly ask for your vote in the Alabama Democratic primary on May 19. #dakarailarriett #alpolitics #alabama #AlabamaPolitics #ussenate #kylesweetser #KyleforAlabama @kylesweetser @KyleforAlabama
2 May 2026 · Dakarai Larriett for Senate · $1–1.5K · 80K+ impressions · Promotional · Ad Library
I’m a graduate of the @univofalabama with a Masters in Business Administration from @nyustern. As a lifelong Democrat— with a lengthy corporate career and two decades of community service to my name—I’m committed to serving the people of Alabama and winning this election on November 3rd. #alabama #alpolitics #alabamasenate #election2026 #midterms
9 June 2026 · Dakarai Larriett for Senate · $700 – $799 · 80K+ impressions · Promotional · Ad Library
When you elect someone to represent you, the hope is that you can trust them to uphold the qualities and attributes of a true leader: trustworthiness, integrity, understanding, and compassion. When a person demonstrates to their own family they don’t have those qualities, it gives you pause. To be endorsed by Kelvin and Maurice Wess, who happen to be the brothers of my opponent Everett Wess, was certainly unexpected— but welcome nonetheless! Trustworthiness and integrity are important life,
9 June 2026 · Dakarai Larriett for Senate · $700 – $799 · 100K+ impressions · Attack · Ad Library
Make your voice heard this June 16th! 🗳️ Have you registered to vote? Your vote can shape the future, especially when it comes to college affordability and housing issues. By participating in the primary runoff, you’re not just casting a ballot—you’re sending a message to Washington that your concerns matter. Don’t forget to register by June 1: https://www.sos.alabama.gov/alabama-votes/voter/register-to-vote #larriettforalabama #alpolitics #vote #getregistered #dakarailarriettforsenate
24 May 2026 · Dakarai Larriett for Senate · $500 – $599 · 60K+ impressions · Informational · Ad Library
I am overwhelmed with the amount of people who continue to reach out ask how they can help. It means the world to me! We can lock up this nomination and get to working on November’s election with your help. Here’s how: 1. Donate 2. Phonebank 3. Knock doors 4. Sign up to be a poll worker Contact us: [email protected] or visit the website!
27 May 2026 · Dakarai Larriett for Senate · $400 – $499 · 30K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Dakarai Larriett for Senate | 20 | $7.9K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.