United States 2026 · Parties and candidates · House, Michigan 1
Callie Barr
Result: Lost · 44.2% Unofficial count as of 6 November 2026.
Callie Barr’s FEC committees ran 51 paid political ads on Facebook and Instagram from 1 page between 10 June 2026 and 23 October 2026. Meta reports $13.4–20.1K of spend. That makes Callie Barr the 382nd largest spender of the 1181 federal candidates with ads. Running for House, Michigan 1. Party: Democrats.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
51
ads on 1 page
$16.8K
reported spend, range $13.4–20.1K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$16.8K
51 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Callie Barr for Congress · $16.8K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 42%
On Google and YouTubeSearch · YouTube · Display
$19.2–22.9K
7 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 19 October 2026
- Against Meta spend
- 1.3×
- Formats
- 5 video · 2 text
- Impressions
- 437K–510K
- Targeting declared
- no age or gender
- States named
- Michigan
- Last ad shown
- 19 Oct
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| CALLIE BARR FOR CONGRESS | 7 | 5 video · 2 text | MI | 13 Jul | 19 Oct | $19.2–22.9K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 45 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Jack Bergman$8.4K
- Bergman$149
- Jack$50
- Jack Berman$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 96%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| CALLIE BARR FOR CONGRESS C00837054 | 51 | $16.8K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Upper and Northern Michigan, it’s time for a change! I’m a military spouse, veteran advocate, mom, teacher, and attorney, born and raised in Traverse City and Cheboygan. I’m running because enough is enough. You deserve an affordable life, with housing and health care you can afford, a good-paying job, and lower prices on gas and food. I’ll fight the corruption that’s enriching Washington politicians like Jack Bergman while our costs keep going up. And I’ll listen to you, not special interests
13 July 2026 · Callie Barr for Congress · $7–8K · 500K+ impressions · Attack · Ad Library
Marquette, enough is enough! It’s time we had somebody in Congress who shows up, listens, and fights for an affordable life for Upper and Northern Michiganders. Callie is running for Congress to do exactly that. Our campaign is gaining momentum every day because of seniors, workers, and families who are ready for change. Bring your voice to our June 24th town hall!
10 June 2026 · Callie Barr for Congress · $4.5–5K · 250K+ impressions · Promotional · Ad Library
Want a powerhouse on your side? The Progressive Women's Alliance of West Michigan PAC is it. They have backed successful fighters for Michigan at all levels. I'm proud to have their endorsement. As the only Woman in this race, I can tell you no one is going to fight harder for a Woman's right to choose and for our healthcare than me. Thank you PWA! Glad you are on board! #callieforcongress #MI01 #Affordablelife #PWA #ProChoice100%
21 June 2026 · Callie Barr for Congress · $200 – $299 · 25K+ impressions · Promotional · Ad Library
Under Jack Bergman, gas prices have skyrocketed. Families tell me they have to cut their grocery budgets to afford gas to get to work. It's time for a change. Feeling Jacked at the Pump?! Tell your story here!
23 October 2026 · Callie Barr for Congress · $100 – $199 · 6K+ impressions · Attack · Ad Library
Our veterans fought for us. They shouldn’t have to also fight companies trying to rip them off. Jack Bergman wrote H.R. 3132, a bill that protects claim sharks that illegally charge veterans to file their initial disability claims ripping them off thousands of dollars. Callie Barr will stand up for our veterans, protect the benefits they earned, and fight back against companies trying to profit off of them. It's time to fire Jack Bergman. #firejackbergman #calliebarrforcongress #MI01
6 October 2026 · Callie Barr for Congress · $100 – $199 · 5K+ impressions · Attack · Ad Library
Callie Barr will fight corruption and hold politicians like Jack Bergman accountable. Check out our new Ad!! Join our Campaign for Change today! www.callieforcongress.com/get-involved
23 July 2026 · Callie Barr for Congress · $100 – $199 · 9K+ impressions · Attack · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Callie Barr for Congress | 51 | $16.8K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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