United States 2026 · Every advertiser

Wes Moore

This page ran 1,232 paid political ads on Facebook and Instagram between 6 May 2026 and 26 October 2026. Meta reports $196.7–363.5K of spend, which makes it the 265th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State. Paid for by Wes Moore for Maryland.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

1,232

ads

$280.1K

reported spend, range $196.7–363.5K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
33%
Promotional
65%
Defensive
1.9%

Share of the 936 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Republican$24K
  • Ed Hale$19.2K
  • Dan Cox$4.1K
  • David Smith$3.3K
  • Dan Cox and his MAGA allies$2.5K
  • Donald Trump$2.4K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
37%
Candidate profile
34%
Jobs & youth
16%
Corruption & governance
16%
Security, crime & immigration
16%
Economy & cost of living
15%
Education
11%
Social protection
5.4%

Spend by race: State 91%, Ballot measures 8.6%.

Spend by ad language: English 69%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Question 3 is how Maryland stands up to the Republican power grab in Washington. President Obama is in. Are you?

    26 October 2026 · Wes Moore · $15–20K · 1M+ impressions · Attack · Ad Library

  • Governor Wes Moore is prioritizing initiatives that help Marylanders.

    20 October 2026 · Wes Moore · $15–20K · 1M+ impressions · Promotional · Ad Library

  • Ed Hale ran for Governor as a Democrat and then switched parties to run as a Republican, because it was politically advantageous. He’s only looking out for himself. Marylanders can’t trust him.

    15 June 2026 · Wes Moore · $15–20K · 300K+ impressions · Attack · Ad Library

  • I'm running right now because we're behind. Republicans spent three months building their war chest while I couldn't fundraise. But here's what matters: this race is happening whether we're ready or not. Republicans are already organizing. They're already strategizing how to flip Maryland red. So now I'm literally running because that's what this moment demands. We need to catch up - fast. This campaign is powered by grassroots supporters, not mega-donor checks. That's what makes us different

    8 May 2026 · Wes Moore · $10–15K · 200K+ impressions · Promotional · Ad Library

  • This content was removed because it didn't follow our Advertising Standards.

    22 July 2026 · Wes Moore · $9–10K · 125K+ impressions · Ad Library

  • Wes here. I just got some tough news from my finance team. We’re falling short of where we need to be to fund our plans through Election Day. And with just a few weeks left to reach critical voters, I’m not willing to cut back our outreach efforts when it matters most. I’m counting on grassroots supporters like you to help us close the gap. Will you chip in $5, $10, or whatever you can to support my re-election in Maryland?

    5 October 2026 · Wes Moore · $2.5–3K · 50K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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