United States 2026 · Every advertiser
We Are Maine
This page ran 51 paid political ads on Facebook and Instagram between 12 October 2026 and 27 October 2026. Meta reports $800 – $5.8K of spend, which makes it the 8,098th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: No specific race. Paid for by AMERICAN FAMILY VOICES INC. Its funder runs one of the page networks described in the report.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
AMERICAN FAMILY VOICES, an independent expenditor. FEC committee C90015256 ↗
Independent expenditures reported to the FEC through 1 November 2026: $83.3K supporting Democrats or opposing Republicans in a general election, $0 supporting Republicans or opposing Democrats in a general election. The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
51
ads
$3.3K
reported spend, range $800 – $5.8K
12%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 49 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Susan Collins$198
- the president$99
- Donald Trump$99
- Collins$99
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 12%, State 23%, Ballot measures 3.0%, No specific race 63%.
Spend by ad language: English 97%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Five generations of logging in Allagash. Six years running the Maine Senate. A record of feeding hungry kids, lowering health care costs, and standing up for our workers and vets🌲🇺🇸 #MEelections #MEMatters #MELife
27 October 2026 · We Are Maine · $700 – $799 · 50K+ impressions · Promotional · Ad Library
Approximately 60,000 Mainers don't have health insurance - Maine's insurance premiums have skyrocketed and our rural hospitals are closing. How is this affecting you? #Discussion
12 October 2026 · We Are Maine · $100 – $199 · 10K+ impressions · Informational · Ad Library
You can appreciate someone's service, and still believe it's time for a change.
26 October 2026 · We Are Maine · $0 – $99 · 100+ impressions · Attack · Ad Library
#IranWar #OilHeat #MElife #MEmatters
26 October 2026 · We Are Maine · $0 – $99 · 100+ impressions · Ad Library
Susan Collins SAYS she’s pro-choice, but her actions say something else. In 2018, she assured Mainers Brett Kavanaugh respected Roe. He helped overturn it. In 2022, even after a leaked draft showed Roe was about to fall, Collins voted AGAINST the Women’s Health Protection Act, which would have made Roe’s protections federal law.
26 October 2026 · We Are Maine · $0 – $99 · 100+ impressions · Attack · Ad Library
Mainers - have YOU learned your lesson about trusting Susan Collins? #Trump
26 October 2026 · We Are Maine · $0 – $99 · 100+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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