Toby Doeden

This page ran 121 paid political ads on Facebook and Instagram between 3 May 2026 and 7 October 2026. Meta reports $178.2–222.5K of spend, which makes it the 385th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by Toby Doeden for South Dakota.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

121

ads

$200.3K

reported spend, range $178.2–222.5K

0.0%

of spend on federal races

$1.2K

median spend per ad

Spend by week the ad started

4 May

1 Jun

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

15%

Promotional

81%

Informational

3.4%

Share of the 118 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Larry Rhoden$8.2K
Lyin’ Larry$4.2K
Larry$3K
Dusty Johnson$2.2K
three of them$1.7K
Tony VenHuizen and Larry Rhoden$950

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile

42%

Rallies & events

31%

Electoral process & turnout

22%

Economy & cost of living

12%

Corruption & governance

8.5%

Security, crime & immigration

7.6%

Other

5.1%

Infrastructure & energy

1.7%

Spend by race: State 100%.

Spend by ad language: English 96%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

I believe in South Dakota. I believe in you!
23 May 2026 · Toby Doeden for South Dakota · $9–10K · 900K+ impressions · Promotional · Ad Library
Elizabeth is my best friend. She knows me better than anyone. I wouldn’t be half the man I am without her.
24 May 2026 · Toby Doeden for South Dakota · $6–7K · 600K+ impressions · Promotional · Ad Library
Elizabeth is my best friend. She knows me better than anyone. I wouldn't be half the man I am without her.
5 May 2026 · Toby Doeden for South Dakota · $6–7K · 400K+ impressions · Promotional · Ad Library
South Dakota’s greatest days are ahead. Elizabeth knows firsthand how hard I am willing to fight for them.
22 July 2026 · Toby Doeden for South Dakota · $5–6K · 200K+ impressions · Promotional · Ad Library
🚨Lyin’ Larry is at it again.🚨 More attack ads funded by his left wing donors and DC insiders. My affordability plan cuts taxes for every single South Dakota Resident. He has: Raised your taxes 400 times. Tripled the budget. Spent $1 Billion on accommodations for illegals. Attempted to seize your private land for his donors . Released violent criminals onto our street. Hurt our farmers and ranchers. Turned his back on President Trump. July 28th. Vote for a brighter future. Vote f
12 July 2026 · Toby Doeden for South Dakota · $4–4.5K · 350K+ impressions · Attack · Ad Library
South Dakota’s greatest days are ahead. Elizabeth knows first hand how hard I am willing to fight for them.
22 July 2026 · Toby Doeden for South Dakota · $3.5–4K · 350K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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