United States 2026 · Every advertiser
The North Carolinian
This page ran 254 paid political ads on Facebook and Instagram between 30 July 2026 and 30 September 2026. Meta reports $71.4–101.3K of spend, which makes it the 798th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: Federal. Paid for by SLF PAC.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
SLF PAC, a super PAC (independent expenditures only). FEC committee C00571703 ↗
Independent expenditures reported to the FEC through 1 November 2026: $0 supporting Democrats or opposing Republicans in a general election, $337M supporting Republicans or opposing Democrats in a general election, $8.5M for or against candidates of other parties, $3.3M unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
254
ads
$86.4K
reported spend, range $71.4–101.3K
72%
of spend on federal races
$250
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$86.4K
254 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- The North Carolinian · $86.4K
- Federal races
- 72%
- Median spend per ad
- $250
- Attack ads, of text ads
- 100%
On Google and YouTubeSearch · YouTube · Display
$34–40.7M
3,162 ads from 3 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 432.5×
- Formats
- 3,134 video · 28 text
- Impressions
- 1.2B+
- Targeting declared
- age on 2,831 ads · gender on 2,821 ads
- States named
- Ohio, Alaska, Maine, Iowa, North Carolina, Michigan +15
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| SLF PAC | 3,055 | 3,031 video · 24 text | OH, AK, ME +11 | 10 Jun | 4 Nov | $31.7–38M |
| SENATE LEADERSHIP FUND | 82 | 78 video · 4 text | KS | 3 Oct | 3 Nov | $2.1–2.5M |
| Saving Liberty Fund | 25 | 25 video | NY, AR, WI +7 | 28 Jul | 21 Sep | $143.1–170.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 3 largest.
Spend by week the ad started
Tone
Share of the 254 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Roy Cooper$78.8K
- ex-Governor Roy Cooper$6.3K
- Roy Cooper administration$1.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 72%, No specific race 28%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
NEW: Families demand accountability for repeat offenders as ex-North Carolina Governor Roy Cooper’s policy of releasing violent criminals from prison faces renewed scrutiny. Read the latest on The North Carolinian:
14 September 2026 · The North Carolinian · $3.5–4K · 500K+ impressions · Attack · Ad Library
New details reveal the consequences of Roy Cooper’s North Carolina prisoner releases. → 3,500 prisoners released → 18 were later charged with murder Read more:
3 August 2026 · The North Carolinian · $2.5–3K · 250K+ impressions · Attack · Ad Library
BREAKING: North Carolinians are dealing with the deadly consequences of Roy Cooper’s release of 3,500 criminals while he was Governor. This decision continues to spark debate in North Carolina. Read the full story:
14 September 2026 · The North Carolinian · $2.5–3K · 250K+ impressions · Attack · Ad Library
DEVELOPING: Roy Cooper released North Carolina prisoner who fatally stabbed a woman to death and dumped her body in a well. Read the disturbing details ⬇️
3 August 2026 · The North Carolinian · $1.5–2K · 125K+ impressions · Attack · Ad Library
NEW: Families victimized after 3,500 inmates released by former Governor Roy Cooper ask: Why did Roy Cooper release violent criminals back on the streets? See more:
30 August 2026 · The North Carolinian · $1–1.5K · 80K+ impressions · Attack · Ad Library
🚨 Early prison release of a violent repeat offender leads to another murder, renewing scrutiny of Roy Cooper’s disastrous crime record. See the latest:
25 September 2026 · The North Carolinian · $800 – $899 · 100K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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