United States 2026 · Every advertiser
The Michigan Independent
This page ran 21 paid political ads on Facebook and Instagram between 16 May 2026 and 23 October 2026. Meta reports $109.8–139.3K of spend, which makes it the 581st largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend was on the Democrats’ side. Race: State. Paid for by The American Independent Foundation.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
21
ads
$124.5K
reported spend, range $109.8–139.3K
5.4%
of spend on federal races
$3.2K
median spend per ad
Spend by week the ad started
Tone
Share of the 12 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- John James$29K
- Rogers, Trump$29K
- Donald Trump$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 5.4%, State 56%, No specific race 38%.
Spend by ad language: English 62%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
John James to pursue anti-abortion legislation if elected, Daily Beast audio reveals
10 September 2026 · The Michigan Independent · $20–25K · 1M+ impressions · Attack · Ad Library
Rogers, Trump support bridge delay to bully Canada
14 August 2026 · The Michigan Independent · $20–25K · 1M+ impressions · Attack · Ad Library
Gov race becomes war over rising costs
8 October 2026 · The Michigan Independent · $10–15K · 1M+ impressions · Ad Library
Benson runs cost-focused gov campaign
1 September 2026 · The Michigan Independent · $10–15K · 1M+ impressions · Ad Library
Benson calls for pause on data center boom
25 September 2026 · The Michigan Independent · $9–10K · 1M+ impressions · Informational · Ad Library
Questions for Rogers about his FL home
23 October 2026 · The Michigan Independent · $5–6K · 1M+ impressions · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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