United States 2026 · Every advertiser
Susan Collins
This page ran 936 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $258.1–379.1K of spend, which makes it the 235th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: Federal. Paid for by COLLINS FOR SENATOR. It belongs to Susan Collins, whose page gathers all of their pages.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
COLLINS FOR SENATOR, a Senate candidate’s committee. FEC committee C00314575 ↗
A candidate’s own committee: Susan Collins, Republican, running for the Senate in Maine. The side above is the candidate’s party on the FEC record.
936
ads
$318.6K
reported spend, range $258.1–379.1K
99%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$318.6K
936 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Susan Collins · $318.6K
- Federal races
- 99%
- Median spend per ad
- $150
- Attack ads, of text ads
- 9.0%
On Google and YouTubeSearch · YouTube · Display
$1.5–1.8M
343 ads from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 5.2×
- Formats
- 331 video · 12 text
- Impressions
- 37M–43.1M
- Targeting declared
- age on 310 ads · gender on 310 ads
- States named
- Maine
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| COLLINS FOR SENATOR | 343 | 331 video · 12 text | ME | 6 Mar | 4 Nov | $1.5–1.8M |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 927 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Troy Jackson$41.7K
- Chuck Schumer$1.9K
- The Left$849
- the radical left$650
- the most radical agenda in American history$549
- the Radical Left$450
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 99%, State 0.9%.
Spend by ad language: English 99%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
As the ultimate Maine insider, he’s spent years taking care of his close friends and family while pushing a radical agenda aligned with the Maine Democratic Socialists of America. Mainers deserve leaders who put them first, not political cronies. Say NO to Troy Jackson’s socialist agenda.
9 September 2026 · Susan Collins · $8–9K · 450K+ impressions · Attack · Ad Library
Mainers don’t need empty promises - we need action. Susan Collins is on the ground, listening to our communities and showing up every single day. No matter the challenge, big or small, she rolls up her sleeves and finds a solution that works for Maine. That's relentless leadership you can count on.
4 August 2026 · Susan Collins · $6–7K · 450K+ impressions · Promotional · Ad Library
Mainers know what it means to show up. Whether it’s fighting for our local economy or ensuring our voices are heard in Washington, Susan Collins is always on the job and always standing up for Maine.
1 June 2026 · Susan Collins · $6–7K · 1M+ impressions · Promotional · Ad Library
While everyday Mainers struggle, Troy is busy taking care of his inner circle, his family, and his cronies. It’s time to hold him accountable and put Mainers first again. Learn the truth today.
1 September 2026 · Susan Collins · $4–4.5K · 175K+ impressions · Attack · Ad Library
Susan Collins is the leader we can count on to get the job done. She's a tireless advocate for small businesses, a strong defender of our national security, and a leader who always puts Maine's interests first.
1 July 2026 · Susan Collins · $4–4.5K · 600K+ impressions · Promotional · Ad Library
Hard work & real results. Susan Collins knows that Maine thrives when its leaders actually listen. That’s why she shows up every single day, ready to tackle any type of need our communities face. When Mainers need a champion, Susan delivers.
18 August 2026 · Susan Collins · $3.5–4K · 350K+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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