United States 2026 · Every advertiser

Steve McKay, Frederick County Council Member

This page ran 5 paid political ads on Facebook and Instagram between 22 May 2026 and 21 October 2026. Meta reports $600 – $1.1K of spend, which makes it the 14,379th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: Local. Paid for by Friends of Steve McKay 4 Frederick County.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

5

ads

$848

reported spend, range $600 – $1.1K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
40%
Promotional
20%
Informational
40%

Share of the 5 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • County Executive Jessica Fitzwater$350
  • Board of Elections$250

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
60%
Corruption & governance
40%
Infrastructure & energy
20%
Candidate profile
20%

Spend by race: Local 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Over the last month, I’ve watched a very disturbing political strategy take shape. County Executive Jessica Fitzwater used her letter to county residents, campaign postcards, and slick videos from a dark-money Super PAC, to paint herself as the people’s champion against the big bad, “MAGA” data centers. What’s even more galling, is that at the same time, she’s attempting to shift the blame to her opponent – Jeff Holtzinger – a man who hasn’t been in public office for seventeen years! Let’s be

    21 October 2026 · Steve McKay, Frederick County Council Member · $300 – $399 · 15K+ impressions · Attack · Ad Library

  • The last couple of days were tough. First, the Court ruling, then the Board of Elections decided to not appeal - and to hang their Director out to dry in the process. You really never know how the Judge will rule, but the Board's decision was shameful. They had a duty to their OFFICE to fight for their decision and they tucked tail and ran, instead. I'm really disappointed in them. But that's not why I'm writing this. Prior to taking office, I was the president of RALE for over 5 years. D

    20 June 2026 · Steve McKay, Frederick County Council Member · $200 – $299 · 9K+ impressions · Attack · Ad Library

  • On Tuesday, know what you care about, who you’re voting for, and whether they agree with you about what you care about.

    21 June 2026 · Steve McKay, Frederick County Council Member · $100 – $199 · 7K+ impressions · Informational · Ad Library

  • This will be a great opportunity to meet and talk to Dan Iampieri and to learn why I have endorsed him to be your next District 2 representative on the County Council!

    22 May 2026 · Steve McKay, Frederick County Council Member · $0 – $99 · 5K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Steve McKay, Frederick County Council Member: political ads on Facebook and Instagram before the 2026 US midterms · Vipima