United States 2026 · Every advertiser

South New Castle News

This page ran 41 paid political ads on Facebook and Instagram between 26 October 2026 and 26 October 2026. Meta reports $14.2–19.9K of spend, which makes it the 2,943rd largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend was on the Republicans’ side. Race: State. Paid for by Metric Media LLC. Its funder runs one of the page networks described in the report.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

41

ads

$17K

reported spend, range $14.2–19.9K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

 Spend still counting
2 Nov

Tone

Attack
59%
Promotional
34%
Informational
7.3%

Share of the 41 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Kyra Hoffner$4.3K
  • Rae Moore$3.7K
  • Eric Morrison$549

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
44%
Economy & cost of living
29%
Security, crime & immigration
22%
Education
20%
Health
15%
Agriculture & food
7.3%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • The Delaware State Sportsmen's Association has endorsed Emily Thompson for the open 15th Senate District seat. She is also backed by the Correctional Officers Association and five Republican senators.

    26 October 2026 · South New Castle News · $2.5–3K · 125K+ impressions · Promotional · Ad Library

  • Rep. Rae Moore cast one of the exactly 25 votes needed to pass House Bill 400, which raised annual taxes and fees on LLCs and other businesses. Every Republican present voted no.

    26 October 2026 · South New Castle News · $2.5–3K · 100K+ impressions · Attack · Ad Library

  • Rep. Rae Moore voted for House Bill 59, a new law limiting when police may release the names and photographs of adults charged with crimes. It took effect Oct. 21.

    26 October 2026 · South New Castle News · $2–2.5K · 90K+ impressions · Informational · Ad Library

  • Sen. Kyra Hoffner voted for Senate Bill 249, which decriminalized possession of most drug paraphernalia for users and authorized state-licensed programs to distribute needles, cookers, cotton, tourniquets and straws.

    26 October 2026 · South New Castle News · $1–1.5K · 45K+ impressions · Attack · Ad Library

  • "We need actionable solutions to show our farmers that we value their hard work," says Emily Thompson, Republican candidate for Delaware's open 15th Senate District.

    26 October 2026 · South New Castle News · $700 – $799 · 45K+ impressions · Promotional · Ad Library

  • "Delaware deserves leadership that stands firmly for the principles that made our country and our state strong," says Emily Thompson, Republican candidate for the open 15th Senate District.

    26 October 2026 · South New Castle News · $700 – $799 · 45K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

South New Castle News: political ads on Facebook and Instagram before the 2026 US midterms · Vipima