United States 2026 · Every advertiser
Showing Up for Racial Justice (SURJ)
This page ran 16 paid political ads on Facebook and Instagram between 3 September 2026 and 22 October 2026. Meta reports $5.4–7.8K of spend, which makes it the 5,515th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: No specific race. Paid for by Showing Up for Racial Justice.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
16
ads
$6.6K
reported spend, range $5.4–7.8K
0.0%
of spend on federal races
$250
median spend per ad
Spend by week the ad started
Tone
Share of the 16 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- MAGA-style, authoritarian governments$2.9K
- MAGA$499
- authoritarian movement$150
- MAGA Right$99
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: No specific race 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
MAGA-style, authoritarian governments are winning elections across the globe with unapologetic racism at the center of their campaigns. And Black people, Muslims, and immigrants are overwhelmingly experiencing the violent attacks of their regimes.
24 September 2026 · Showing Up for Racial Justice (SURJ) · $1–1.5K · 35K+ impressions · Attack · Ad Library
How are authoritarians able to win over so many white people? And convince them that they’re better off with fewer rights and economic instability? And what will it take to beat them at their own game?
16 September 2026 · Showing Up for Racial Justice (SURJ) · $900 – $999 · 150K+ impressions · Attack · Ad Library
White people made up 78% of Trump voters in 2024– so it’s our responsibility to get MAGA out of power! We’re the largest organization in the country that explicitly works with white people to fight racism and the far right in our communities- and we want you on our team! Can you commit to taking action against the racist tactics of the Far Right and join us to learn more about our work on Oct 28 at 8 pm ET?
22 October 2026 · Showing Up for Racial Justice (SURJ) · $300 – $399 · 25K+ impressions · Attack · Ad Library
White people: fighting racism in white communities is our work! We’re the largest organization in the country that does just that. Can you commit to taking action this week to fight white supremacy and join us at an info session on Oct 14 at 8 pm ET?
11 October 2026 · Showing Up for Racial Justice (SURJ) · $200 – $299 · 20K+ impressions · Promotional · Ad Library
White privilege is real, and it's deadly– AND if it’s the only framework for your activism, acknowledging it is not gonna get you where you need to go. So let's keep reading the books but also join us on phone banks, on doors, or in the streets- whatever makes sense for you- with the links in the comments below:
11 September 2026 · Showing Up for Racial Justice (SURJ) · $200 – $299 · 35K+ impressions · Informational · Ad Library
Racism and scapegoating have been at the core of the authoritarian movement’s strategy since the Civil Rights movement won landmark change that massively threatened capitalists and oligarchs. So it’s critical that we center racial justice, especially the movements for Black political power in the US South, in our strategies to not just win in the short term, but win the multiracial democracy that we truly need. Join SURJ in conversation with Southern political powerhouses, Rukia Lumumba and Jus
3 September 2026 · Showing Up for Racial Justice (SURJ) · $100 – $199 · 70K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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