United States 2026 · Every advertiser
Secretary Michael Watson
This page ran 7 paid political ads on Facebook and Instagram between 6 May 2026 and 17 June 2026. Meta reports $1.3–2K of spend, which makes it the 11,249th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by THE COMMITTEE TO ELECT MICHAEL WATSON.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
7
ads
$1.6K
reported spend, range $1.3–2K
0.0%
of spend on federal races
$150
median spend per ad
Spend by week the ad started
Tone
Share of the 7 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: State 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I’m running for Lt. Governor because I know our state’s brightest days are still ahead and we owe it to my family - and yours - to make this a place that brings people back home. So, join me in working to make Mississippi the best place to live, work and raise a family for generations to come. Let’s do this!
17 June 2026 · Secretary Michael Watson · $700 – $799 · 100K+ impressions · Promotional · Ad Library
I know the future of our state is bright because of our people. Mississippians do great things every single day. We have to believe in ourselves and know we can make our state even BETTER for the next generation. Join our team today! https://michaelwatson.ms/
17 June 2026 · Secretary Michael Watson · $100 – $199 · 20K+ impressions · Promotional · Ad Library
I am running to become Mississippi’s next Lieutenant Governor! I’ve been a conservative fighter in the State Senate and as your Secretary of State; it’s time for the next fight. I believe our state’s brightest days are still ahead—and that we’ll make this the best place to live, work and raise a family for my daughters and your children and grandchildren too. So join me and let’s make Mississippi even BETTER!
6 May 2026 · Secretary Michael Watson · $100 – $199 · 10K+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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